Blockchain and Monetization of Content 409

The Promise of Ethereum

Ethereum, the leading blockchain platform, and catalyst for a growing number of decentralized applications and blockchain-based platforms has proven over the past 12 months that it is far from a fad. This immutable, unhackable, distributed database of digital assets is everything the Internet always wanted to be: a fair and public way to store and transfer information. This is a platform for truth and it’s a platform for trust.

In the music industry, the protection of rights and distribution of earnings within the music industry is a key consideration. Removing the ability for piracy and allowing listeners to download music stored on the blockchain, paying for the music with cryptocurrency would be one of the paradigm shifts. It would also mean that the right people get paid.

This challenge of monetizing content is also prevalent in the broadcast content industry. Ethereum Blockchain with smart contracts makes for a perfect solution.

Pain Points for Content Creators

The industry has not changed in over 80 years. Today, it continues to be a largely offline and extensive process, involving multiple dis-jointed parties – the creators, the owners, the distributors, the increasing array of formats (eg. mobile, free-to-air TV, cable, OTT, cinemas, etc) and then there is a global consumer base with differing interests and language preferences.

The whole ecosystem today is highly fragmented and content creators are challenged to optimally monetize their content. Compounding the monetization challenge is the fact that content creators also face extremely high costs of distribution. Because the value chain is a cumbersome process for content to reach end viewers; typically 30% to 40% of the value of the content is being lost to cost of distribution via third-party commissions and fees. Hosting a conference booth and meeting events with champagne in the South of France at the Cannes Film Festival is no cheap affair.

To give some context on the potential value of a piece of content, let’s take well-known franchises like “Game of Thrones” or the “F1 Series”.   These projects can be sold in 193+ countries via free-to-air, cable, satellite and streaming mobile platforms, that is, it can potentially be sold 600 different ways once you factor language and territorial configurations.

An “A” list project can potentially earn millions of dollars via such a syndication, however, a lesser known title is lucky to be sold in 10 countries and monetized in 10 ways. Hence the potential to optimize the value of this content is at least 50 times more for the content creator if they can easily monetize their content across the various permutations.

The chief pain points of content sellers are:

  • Rights are tied up for the long-term (average 2-5 years) in distributor exclusivity contracts
  • Distributor fees are significant; averaging 35% of the value of the content
  • Rights are typically sold in bulk with other content which limits differentiation for content creators
  • The multiplicity of currencies and the vagaries of the fluctuating exchange rates
  • Content ages very fast and becomes less attractive to distributors to market

Such problems, which appear daunting are actually very easy to address, provided you have a global platform and a globally trusted ledger. Enter Ethereum Blockchain.   

Pain Points for Content Buyers

Content buyers purchase rights to play the content on their own networks and channels, such as Netflix and cable TV channels like Sony. The buyers also face a host of problems:

  • The content discovery process is fragmented and manual
  • Delayed verifiability of the rights
  • Limited by distributor’s rights options
  • Bundled rights instead of customized selection

As we can see, these problems can also be solved by implementing a global platform and a globally trusted ledger. Thus, Blockchain is not an add-on, but a natural solution to the problems faced by the content rights industry.

Existing Solutions

There are companies operating traditional marketplaces for trading content rights today; like RightsTrade (2011), TRX (2015) and AllRites (2015). With the advent of the blockchain, we are starting to observe the emergence of companies like Hubii Network, LiveTree, and AllRites exploring the use of blockchain to democratize content.

In the case of AllRites, the company was established by media professionals with decades of experience in the industry. Being intimate with the distribution challenges, they are proponents of blockchain and are moving their existing marketplace onto the Ethereum Blockchain.

But they are not stopping there, the AllRites vision is to create an integrated B2B and B2C ecosystem to holistically support the overall industry. Built on Blockchain technology, the AllRites ecosystem will drive trade efficiencies between content producers and buyers globally, facilitate funding of creative ideas and offer direct streaming to end-customers. Two associated B2C platforms will complement their existing marketplace – RiteFund and RiteStream. For consumers, these platforms allow individuals to directly support and benefit from creative concepts that they believe in.

With RiteFund, the platform facilitates content creators to list their projects and allows prospective contributors to help get a project of their choice off the ground, like Kickstarter, but with infinitely more transparency in rights management and benefits sharing thanks to smart contracts.

RiteStream is for content owners with unsold rights to optimally monetize their content via direct streaming to a global viewership base. The smart contracts seamlessly manage viewers, rights availability and revenue sharing in the backend. For example, an OTT player, like iFlix, may purchase rights to showcase a piece of content in only 30 countries, with RiteStream that same piece of content can potentially be monetized in the remaining 163 countries by direct streaming, if viewers are interested in that content. View RiteStream like the “Spotify” of TV, Movies and Sports content.

For esoteric sports like, Extreme Sailing – they have ardent fans globally but such a sport is very niche and unlikely to garner support from mainstream broadcasters. With RiteFund, fans of Extreme Sailing can directly support creative talent who are also passionate about their sport and who are creating great content about it. These same creative talents can now monetize their content by streaming it directly to the Extreme Sailing fans globally via RiteStream.

Blockchain Technology Deployed

The team at AllRites believe that if the content itself can be reliably audited, the management of its rights becomes a much simpler exercise. Thanks to the Ethereum Blockchain, each ID can be a smart contract that manages the identity and purchase history of the rights belonging to one piece of content at an individual level. Thus, the rights can be sliced and diced in multiple ways and the buyers can buy only those rights which they need. The smart contract tied to each content piece records the transaction history of that content piece individually in a transparent and immutable manner.

While the content rights can be viewed by all prospective buyers, the sellers can be assured of optimal monetization due to the plethora of ways in which the rights have been divided into.

The ID tied to the content can be managed by creating a non-fungible token. It could be similar to the EIP721 protocol that was famously used by CryptoKitties. Thus, the sale and purchase of content rights can be recorded on individual non fungible tokens without affecting the entire ecosystem.

A global fungible token that adheres to the ERC20 standards can take care of the sale and purchase aspects of the deal. To ensure trust, AllRites will be storing the content as decentralized encrypted files which can be unlocked only by a private key.

On successful completion of a sale, the seller sends the private key to the buyer while the buyer transfers the payment tokens to the seller. As an added layer of security, the key and the tokens corresponding to the bid made on the content rights can be placed in an escrow. Once the sale is finalized, a smart contract takes over and governs the transfer of the private key and the tokens to the new owners in an automated manner.

Regarding the case of content creators with unsold content, the RiteStream platform caters to them. Here, the platform becomes the universal global distributor of the rights that went unsold and streams it directly to the viewers in exchange for tokens. In this case, content creators get a platform like YouTube, but with an infinitely better monetization potential.

It has also been seen that content creators, despite having amazing ideas, often struggle to get their plans off the ground due to lack of funding. Consumers are robbed of potential gems. In the music world, its analogues with the likes of Justin Bieber and Carly Rae Jepsen being discovered via YouTube.

With Ethereum, smart contracts can be implemented which facilitate the transfer of funds from fans and supporters directly to the content creators in an easy and trackable manner. Once the content is created, it is uploaded onto the AllRites Marketplace where content rights can be transacted. After subtracting for platform fees, all proceeds can be seamlessly transferred back to the fans/supporters corresponding to the ratio in which they were contributed.

Conclusion

Using blockchain and smart contracts makes the business of content rights deal making and distribution a lot less complicated and instantaneously verifiable. Blockchain takes care of the globally trusted ledger needs, the smart contracts take care of transactions by automating them.

This translates to tremendous efficiency gains for both content buyers and sellers. And, for owners of content, the age-old challenge of optimally monetizing their content is solved.

The added bonus is that in this new decentralized and immutable ecosystem driven by blockchain, consumers can finally have a direct say in what content they want to support and watch.

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The Open Platform is joining the Hong Kong Web3 Festival 2024 to accelerate Web3 development in the APAC region 5100

Open Platform press release

Hong Kong, April 2 – The Open Platform has announced participation at the Hong Kong Web3 Festival 2024 to showcase the unique value proposition of building on The Open Platform (TOP) and The Open Network (TON) for the Web3 ecosystem through its Asia-focused accelerator program. This collaboration spearheads Web3 development in the APAC region, offering unparalleled access to a diverse and active community.

The accelerator program stands out as the tipping point for blockchain development at the Hong Kong Web3 Festival, scheduled from April 4th to April 9th. This event is set to be one of the largest in Asia, bringing together builders, developers, and enthusiasts in the Web3 space. TOP’s involvement includes the Hacker House on April 4th, TON Investor Day on April 5th, and full-day keynotes on the main stage on April 8th.

Building with The Open Platform (TOP) leverages the unique combination of TON Blockchain and Telegram Messenger, the first Web3 app platform, with 900 million monthly active users worldwide. This platform allows third-party developers to build mini-apps for various purposes such as payments, food delivery, and e-commerce. TOP provides companies with investment and helps with operational setup. Most importantly, it provides unparalleled expertise in the field of Web3 products and social networks.

Media Contact:

Mariia Iordanidi
[email protected]

Website: https://top.co/

NobleBlocks: A New Approach to Scientific Publishing Through Decentralized Science (DeSci) 5279

NobleBlocks introduces a fresh perspective to scientific publishing with its blockchain-based platform, emphasizing Decentralized Science (DeSci). Striving for gradual and meaningful change, NobleBlocks offers an innovative solution to several longstanding challenges in scientific publishing, including inefficiencies, biases, and limited access to scientific research.

Addressing Scientific Publishing Challenges with Modesty and Innovation

Recognizing the intricate dynamics of scientific publishing, NobleBlocks introduces a thoughtful approach to enhancing accessibility and fairness in the dissemination of scientific knowledge. This is achieved through:

  • Decentralizing Scientific Publishing: Creating a more inclusive platform for researchers from diverse backgrounds to publish their work.
  • Efficient Peer-to-Peer Review Process: Streamlining the review process to ensure timely and objective evaluations of scholarly work.
  • Immutable Publication Records: Leveraging blockchain technology to maintain a permanent and unalterable record of publications.
  • Reduced Costs for Researchers: Lowering the financial barriers to publication, making it more accessible to a wider range of scientists.

Empowering the Scientific Community

NobleBlocks is more than a publishing platform; it is a network that fosters collaboration and social interaction among its users:

  • Social Peer Review Networking: Facilitating connections and discussions among peers to enhance the review process.
  • Collaboration-Focused Platform: Encouraging partnerships and collaborative efforts across various scientific disciplines.
  • Tokenized Rewards System: Recognizing and rewarding the contributions of reviewers and editors, fostering a community-driven approach.

A Multidisciplinary and Integrated Future

Embracing various fields, NobleBlocks encourages submissions from an array of disciplines, promoting a multidisciplinary approach to research. The integration of Web3 technology highlights the platform’s commitment to data ownership and user privacy, aligning with modern digital trends.

Future Prospects: AI Integration

NobleBlocks plans to incorporate AI to assist in managing the publication process more efficiently, further enhancing the platform’s capabilities.

Navigating New Paths in Scientific Publishing

While acknowledging the inherent challenges and risks associated with introducing new technologies, NobleBlocks is dedicated to navigating these challenges with a focus on responsible innovation and sustainability within the scientific publishing sector.

A Call to Join a Growing Scientific Network

NobleBlocks warmly invites researchers, academics, and innovators to participate in this evolving journey. Together, we aim to foster a more connected, accessible, and fair scientific publishing environment.

For more information about NobleBlocks and to join our network, please visit https://www.nobleblocks.com.

Introducing BounceBit Testnet Phase 2: App Store 5529

Following the success of BounceBit Testnet: BounceClub East-to-West Event launched on March 8, 2024, BounceBit announces the rollout of BounceBit Testnet Phase 2: App Store.

While the previously launched Testnet BounceClub Event will operate as usual without any changes, BounceBit Testnet Phase 2 highlights BounceBit App Store’s features and encourages developers to deploy on the BounceBit Testnet by submitting their decentralized applications (DApps) to the BounceBit App Store through GitHub pull request.

BounceBit Testnet Phase 2 mirrors the mainnet environment, offering developers, validators, full node operators, delegators, and users an early preview of the BounceBit Mainnet. This phase welcomes everyone to interact with the BounceBit PoS staking chain and the BounceClub ecosystem.

Here’s what you can expect from BounceBit Testnet Phase 2:

Deploy on BounceBit testnet

BounceBit Testnet Phase 2 offers developers the chance to get an early experience of deploying on the BounceBit chain by submitting their DApps to be listed on the BounceBit App Store. The BounceBit App Store features both in-house DApps and those built by community developers or external projects. To have your DApp listed on the BounceBit App Store, submit a pull request on BounceBit’s GitHub repository. The BounceBit team will then review and, if approved, list your DApp on the BounceBit App Store. DApps that are listed during Testnet Phase 2 will receive priority consideration for being listed on the BounceBit Mainnet App Store based on their performance.

For more details on the onboarding process, please refer to BounceBit’s official guide.

Stress-testing DApps

BounceClub owners and users are invited to participate in testing all DApps that are listed on the BounceBit Testnet App Store. BounceClub owners can select and add DApps to their BounceClubs, while BounceClub users can interact with the DApps when exploring different BounceClubs.

The BounceClub community plays a crucial role in evaluating the listed DApps’ performance and security, identifying vulnerabilities that need to be addressed. This Testnet Phase 2 contributes to the resilience and reliability of the BounceBit ecosystem, striving to maintain a smooth and secure environment for all BounceBit users.

Onboarding more validators

The BounceBit Testnet has kicked off with its first set of node operators during the BounceClub East-to-West Event. Currently, there are 24 active validators participating, with a combined staking amount totaling over 1000 $BBTC and over 283 million $BB.

For Testnet Phase 2, BounceBit aims to broaden the network by inviting more validators to participate. New validators will be guided through the onboarding process for Phase 2 via Discord.

Testing BounceBit’s tokenomics

BounceBit Testnet Phase 2 will continue the rigorous testing of BounceBit’s tokenomics, including token generation events (TGE), inflation rates, vesting schedules, gas fees, block sizes, and the validator slashing mechanism. Additionally, the BounceBit native LSD module’s performance will be observed continually.

About BounceBit

BounceBit is building a BTC restaking infrastructure that provides a foundational layer for different restaking products, secured by the regulated custody of Mainnet Digital and Ceffu. The BounceBit chain, designed as a showcase of a restaking product within the BounceBit ecosystem, is a PoS Layer 1 secured by validators staking both BTC and BounceBit’s native token – A dual-token system leveraging native Bitcoin’s security with full EVM compatibility. Critical ecosystem infrastructure like bridges and oracles are secured by restaked BTC. Through an innovative CeDeFi framework, BounceBit empowers BTC holders to earn yield across multiple networks.

CoinRaffle.io Unveils Innovative Platform for Secure and Fair Decentralized Raffles 6193

The CoinRaffle.io project has proudly launched its utility-focused platform, which relies on decentralized technology. This innovative solution enables projects to host community raffles with ease, transparency, and fairness.

CoinRaffle.io is making crypto more engaging and empowering projects with its easy-to-use dApp. Creating raffles, boosting token utility, and automating token burning has never been simpler.

Unlocking New Dimensions of Token Utility

The core of CoinRaffle.io is its advanced smart contract technology, which ensures fairness in selecting random winners. With audited contracts and immutable blockchain records, CoinRaffle.io provides transparency and security for all participants.

The platform’s solid integration with multiple blockchains facilitates accessibility to many users. The project allocates tokens as prizes to incentivize community engagement and boost token utility.

Developed by VTS Blockchain Engineers for CoinRaffle Inc., the platform represents the future of decentralized community engagement. It unlocks new dimensions of token utility, combining growth and practical usage.

With upcoming features such as Ethereum, Optimism, and Solana support, CoinRaffle.io continuously evolves to meet user needs.

Transforming Community Engagement with Decentralized Raffles

Creating raffles has never been easier with CoinRaffle’s user-friendly interface. Specifically, here is what users will need to do to create their raffle:

  • Give a name and specify the token contract address, blockchain, and amount of tokens.
  • Participants send tokens to the RaffleFund address generated upon clicking “Generate Raffle.”
  • Specify the end date and optional links for the reference project.

After agreeing to the terms and to the privacy policy, users can click “Generate Raffle” to create it. In order to ensure fairness, distribution rules include percentages for the winner, team wallet, and burn.

As a service fee, 2.5% of the raffle funds will go to CoinRaffle. Users can view past raffles in “My Raffles” by connecting their wallet to the platform. The dApp is compatible with over 380 different wallets, making it accessible to all.

About CoinRaffle.io

CoinRaffle.io is a new platform offering a unique approach to community engagement in the crypto space. With a focus on token utility and automated token burning, it aims to empower crypto projects and enthusiasts.

The platform provides a cutting-edge decentralized application (dApp) for creating and managing raffles, making community engagement more dynamic. This creates new dimensions of token utility for projects, with customizable raffles and increased value propositions.

Transparency and security are key values at CoinRaffle.io. The platform ensures trust through smart contract audits, while its non-custodial architecture keeps funds secure. In addition, a 24/7 Telegram Technical Support Chat is available for assistance.

Anyone wishing to discover more about CoinRaffle.io can visit the platform’s website.

Injex Finance Launches Presale for $INJX Token: Join Now to Secure Early Contributions 6376

Injex Finance is excited to announce the official launch of its Presale for the native $INJX token, offering early contributors an exclusive opportunity to become part of the thriving Injex ecosystem. With the Presale now live, users can seize the moment to participate and benefit from this groundbreaking initiative.

As the cryptocurrency market experiences a significant rise in recent days, with Bitcoin surpassing $67,000 and Ethereum breaking through $3,500, the timing of the $INJX Presale couldn’t have been better placed. Big investment firms like BlackRock are also in on the bullish trend with an entry into asset tokenization.

Similarly, Injex Finance is committed to providing such timely market entry opportunity to everyone, first for its community, which is why the Presale is initially open to Injective community members, prioritizing their participation over other investors.

To ensure a seamless and user-friendly experience, Injex Finance has developed a minimalist launch website that simplifies navigation for both existing community members and newcomers interested in contributing to the Injex protocol.

Key details available on the official $INJX Presale page include:

  1. Private sale price
  2. Public sale price
  3. Token vesting period
  4. Token distribution
  5. Project roadmap

How to Join the Presale:

  • Click on Join Presale to access the Presale page [https://sale.injex.fi/]
  • Connect your preferred wallet (Metamask, WalletConnect, Keplr, or Ninji).
  • Input the desired investment amount using INJ, BNB, USDT, or ETH.
  • Provide your Injective wallet address to receive $INJX tokens.
  • Upon successful deposit, congratulations! You are now an early contributor to Injex Finance.

Injex Finance emphasizes community support, with a dedicated customer support team available to assist users facing any challenges during the contribution process.

Don’t miss out on this limited-time opportunity to participate in the $INJX Presale and secure your early contributions to the Injex protocol. Act now to become part of the future of decentralized finance.

For more information to join the Presale, visit the official Presale page [https://sale.injex.fi/]

About Injex Finance

Injex Finance is a pioneering liquidity aggregator operating primarily on the Injective network. Leveraging innovative features specific to the Injective chain, Injex Finance aims to address liquidity challenges and reduce slippage for traders across multiple pools. With a focus on community governance and transparency, Injex Finance is committed to fostering a sustainable and inclusive ecosystem for decentralized finance.

Key Injex Features

  • Optimized Trades: Injex Protocol seamlessly connects to various DEXes within the Injective Network, pooling together liquidity to ensure users get the most favorable exchange rates with minimal slippage.
  • Enhanced Efficiency: By eliminating the need for users to manually compare prices across different DEXes, Injex Finance improves trading efficiency, allowing traders to focus on their strategies rather than navigating multiple platforms.
  • Liquidity Aggregation: Our platform aggregates liquidity from multiple sources, leading to the best trade execution and enhancing overall liquidity in the ecosystem.

Injex Finance leverages the full potential of Injective’s growing network of protocols, ensuring that trades are not just executed but optimized. With the rapid expansion of this ecosystem, the need for a comprehensive aggregator like Injex Finance becomes undeniable.

Find out more on the Injex Whitepaper [http://docs.injex.fi/]

$INJX Token Utility

The $INJX Token serves as the cornerstone of Injex Finance’s ecosystem, offering users exclusive access and rewards to enhance their DeFi journey. With features like token burn mechanisms and various utility options, $INJX empowers users and strengthens community engagement within the platform.

XCAD Announces Multiple Governments’ Backing for New Initiative to Expand Web3 Education 6629

XCAD Network – a tokenisation platform for YouTubers to connect and reward their viewers with crypto tokens – today announced it has signed MOUs (Memorandum of Understanding) with multiple governments to expand incentivised Web3 education to millions of people across the globe.

By securing the support of several governments, XCAD aims to bridge the gap between Web2 and Web3, and enable more people to partake in the Web3 Space. XCAD Network has announced the first government agreement, which is with Pakistan. Under this partnership, XCAD will distribute and incentivise the consumption of educational media among Pakistani citizens.

Education is the first step in bringing new people into the Web3 space. As part of the MOUs, XCAD Network will work with governments to launch pilot campaigns to educate their citizens on Web3. These campaigns will be joint campaigns launched by governments and the XCAD team alongside select content creators from that country’s jurisdiction.

Users will have to download the XCAD Network application to watch interactive educational content on various Web3 topics. Upon completing the modules and consuming content, users are rewarded with tokens.

Blockchain, cryptocurrency and the Web3 world will be the key focus areas. However, governments can also focus education on other subjects, such as financial literacy.

Oliver Bell, the Chief Executive Officer of XCAD Network, commented, “Working directly with Government entities is incredibly exciting for the XCAD project and the Web3 Space as a whole. What we’re doing aligns with the government’s vision towards digitisation and global blockchain adoption”

Another way that XCAD plans to work with Government entities, is by leveraging the XCAD platform to boost travel and tourism engagement in their country. They want to partner with creators and citizens to create engaging educational content around tourism in their country. Those who consume the content are then rewarded.

XCAD Network has already onboarded some of the biggest YouTubers in the world to issue creator tokens on its platform. However, getting governments involved gives the project more credibility. This allows XCAD Network to attract even bigger names to issue creator tokens, stay on top of regulatory requirements and drive more users to the XCAD platform.

About XCAD Network

XCAD Network allows YouTube creators to launch personalised tokens and generate dedicated economies around their loyal fan-base It also offers new upstart creators a way to earn tokens and generate income even before the creator generates traction on YouTube itself.

In addition to helping generate new revenue, XCAD Network fosters deeper engagement through gamification and rewards. Fans benefit monetarily from the growth of their favourite creators, thus strengthening the bonds between creators and their followers.

The platform is backed by famous YouTubers such as KSI and Mr Beast, and is home to 100+ celebrity influencers globally with a combined audience of over 800M.

The XCAD ecosystem consists of DEXs, a governance portal, a browser plugin with Youtube integration, cross-chain bridges, staking pools, and creator swap, which lets users exchange creator tokens.

For more information, please visit: https://xcadnetwork.com/