Blockchain and Monetization of Content 253

The Promise of Ethereum

Ethereum, the leading blockchain platform, and catalyst for a growing number of decentralized applications and blockchain-based platforms has proven over the past 12 months that it is far from a fad. This immutable, unhackable, distributed database of digital assets is everything the Internet always wanted to be: a fair and public way to store and transfer information. This is a platform for truth and it’s a platform for trust.

In the music industry, the protection of rights and distribution of earnings within the music industry is a key consideration. Removing the ability for piracy and allowing listeners to download music stored on the blockchain, paying for the music with cryptocurrency would be one of the paradigm shifts. It would also mean that the right people get paid.

This challenge of monetizing content is also prevalent in the broadcast content industry. Ethereum Blockchain with smart contracts makes for a perfect solution.

Pain Points for Content Creators

The industry has not changed in over 80 years. Today, it continues to be a largely offline and extensive process, involving multiple dis-jointed parties – the creators, the owners, the distributors, the increasing array of formats (eg. mobile, free-to-air TV, cable, OTT, cinemas, etc) and then there is a global consumer base with differing interests and language preferences.

The whole ecosystem today is highly fragmented and content creators are challenged to optimally monetize their content. Compounding the monetization challenge is the fact that content creators also face extremely high costs of distribution. Because the value chain is a cumbersome process for content to reach end viewers; typically 30% to 40% of the value of the content is being lost to cost of distribution via third-party commissions and fees. Hosting a conference booth and meeting events with champagne in the South of France at the Cannes Film Festival is no cheap affair.

To give some context on the potential value of a piece of content, let’s take well-known franchises like “Game of Thrones” or the “F1 Series”.   These projects can be sold in 193+ countries via free-to-air, cable, satellite and streaming mobile platforms, that is, it can potentially be sold 600 different ways once you factor language and territorial configurations.

An “A” list project can potentially earn millions of dollars via such a syndication, however, a lesser known title is lucky to be sold in 10 countries and monetized in 10 ways. Hence the potential to optimize the value of this content is at least 50 times more for the content creator if they can easily monetize their content across the various permutations.

The chief pain points of content sellers are:

  • Rights are tied up for the long-term (average 2-5 years) in distributor exclusivity contracts
  • Distributor fees are significant; averaging 35% of the value of the content
  • Rights are typically sold in bulk with other content which limits differentiation for content creators
  • The multiplicity of currencies and the vagaries of the fluctuating exchange rates
  • Content ages very fast and becomes less attractive to distributors to market

Such problems, which appear daunting are actually very easy to address, provided you have a global platform and a globally trusted ledger. Enter Ethereum Blockchain.   

Pain Points for Content Buyers

Content buyers purchase rights to play the content on their own networks and channels, such as Netflix and cable TV channels like Sony. The buyers also face a host of problems:

  • The content discovery process is fragmented and manual
  • Delayed verifiability of the rights
  • Limited by distributor’s rights options
  • Bundled rights instead of customized selection

As we can see, these problems can also be solved by implementing a global platform and a globally trusted ledger. Thus, Blockchain is not an add-on, but a natural solution to the problems faced by the content rights industry.

Existing Solutions

There are companies operating traditional marketplaces for trading content rights today; like RightsTrade (2011), TRX (2015) and AllRites (2015). With the advent of the blockchain, we are starting to observe the emergence of companies like Hubii Network, LiveTree, and AllRites exploring the use of blockchain to democratize content.

In the case of AllRites, the company was established by media professionals with decades of experience in the industry. Being intimate with the distribution challenges, they are proponents of blockchain and are moving their existing marketplace onto the Ethereum Blockchain.

But they are not stopping there, the AllRites vision is to create an integrated B2B and B2C ecosystem to holistically support the overall industry. Built on Blockchain technology, the AllRites ecosystem will drive trade efficiencies between content producers and buyers globally, facilitate funding of creative ideas and offer direct streaming to end-customers. Two associated B2C platforms will complement their existing marketplace – RiteFund and RiteStream. For consumers, these platforms allow individuals to directly support and benefit from creative concepts that they believe in.

With RiteFund, the platform facilitates content creators to list their projects and allows prospective contributors to help get a project of their choice off the ground, like Kickstarter, but with infinitely more transparency in rights management and benefits sharing thanks to smart contracts.

RiteStream is for content owners with unsold rights to optimally monetize their content via direct streaming to a global viewership base. The smart contracts seamlessly manage viewers, rights availability and revenue sharing in the backend. For example, an OTT player, like iFlix, may purchase rights to showcase a piece of content in only 30 countries, with RiteStream that same piece of content can potentially be monetized in the remaining 163 countries by direct streaming, if viewers are interested in that content. View RiteStream like the “Spotify” of TV, Movies and Sports content.

For esoteric sports like, Extreme Sailing – they have ardent fans globally but such a sport is very niche and unlikely to garner support from mainstream broadcasters. With RiteFund, fans of Extreme Sailing can directly support creative talent who are also passionate about their sport and who are creating great content about it. These same creative talents can now monetize their content by streaming it directly to the Extreme Sailing fans globally via RiteStream.

Blockchain Technology Deployed

The team at AllRites believe that if the content itself can be reliably audited, the management of its rights becomes a much simpler exercise. Thanks to the Ethereum Blockchain, each ID can be a smart contract that manages the identity and purchase history of the rights belonging to one piece of content at an individual level. Thus, the rights can be sliced and diced in multiple ways and the buyers can buy only those rights which they need. The smart contract tied to each content piece records the transaction history of that content piece individually in a transparent and immutable manner.

While the content rights can be viewed by all prospective buyers, the sellers can be assured of optimal monetization due to the plethora of ways in which the rights have been divided into.

The ID tied to the content can be managed by creating a non-fungible token. It could be similar to the EIP721 protocol that was famously used by CryptoKitties. Thus, the sale and purchase of content rights can be recorded on individual non fungible tokens without affecting the entire ecosystem.

A global fungible token that adheres to the ERC20 standards can take care of the sale and purchase aspects of the deal. To ensure trust, AllRites will be storing the content as decentralized encrypted files which can be unlocked only by a private key.

On successful completion of a sale, the seller sends the private key to the buyer while the buyer transfers the payment tokens to the seller. As an added layer of security, the key and the tokens corresponding to the bid made on the content rights can be placed in an escrow. Once the sale is finalized, a smart contract takes over and governs the transfer of the private key and the tokens to the new owners in an automated manner.

Regarding the case of content creators with unsold content, the RiteStream platform caters to them. Here, the platform becomes the universal global distributor of the rights that went unsold and streams it directly to the viewers in exchange for tokens. In this case, content creators get a platform like YouTube, but with an infinitely better monetization potential.

It has also been seen that content creators, despite having amazing ideas, often struggle to get their plans off the ground due to lack of funding. Consumers are robbed of potential gems. In the music world, its analogues with the likes of Justin Bieber and Carly Rae Jepsen being discovered via YouTube.

With Ethereum, smart contracts can be implemented which facilitate the transfer of funds from fans and supporters directly to the content creators in an easy and trackable manner. Once the content is created, it is uploaded onto the AllRites Marketplace where content rights can be transacted. After subtracting for platform fees, all proceeds can be seamlessly transferred back to the fans/supporters corresponding to the ratio in which they were contributed.

Conclusion

Using blockchain and smart contracts makes the business of content rights deal making and distribution a lot less complicated and instantaneously verifiable. Blockchain takes care of the globally trusted ledger needs, the smart contracts take care of transactions by automating them.

This translates to tremendous efficiency gains for both content buyers and sellers. And, for owners of content, the age-old challenge of optimally monetizing their content is solved.

The added bonus is that in this new decentralized and immutable ecosystem driven by blockchain, consumers can finally have a direct say in what content they want to support and watch.

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World’s Leading Digital Currency Machine Company Deploys 1,000th Kiosk 5701

Coin Cloud, the world’s largest Digital Currency Machine (DCM) company, is proud to announce its record-breaking 1,000th kiosk installation at Vallarta Supermarkets on 47th St. in East Palmdale, CA. This milestone for Coin Cloud coincides with widespread digital currency adoption.

“Our 1,000th installation is the result of exponential growth. We deployed over 120 kiosks this week, and doubled our installed base every six months for the last two years,” says Chris McAlary, CEO of Coin Cloud. “It’s exciting to see consumer and retailer demand for DCMs grow so quickly. People want more control over their finances, and we’re living proof of digital currency’s mainstream acceptance.”

Coin Cloud Market Leadership

Coin Cloud is unrivaled as the only national operator of 100% two-way DCMs. These machines empower users to buy and sell bitcoin and numerous other digital currencies with cash at any Coin Cloud location. Currently, 61% of two-way DCMs in the USA are owned and operated by Coin Cloud.

“Our machines meet a critical consumer need because they grant anyone an instant, trusted gateway to the digital economy,” McAlary points out. “We make the intangible tangible, converting digital currency to physical currency and vice versa on demand. Previously, digital currency users would have to meet in person to trade bitcoin for cash. Coin Cloud’s integration of DCMs with digital wallets are becoming the cash machines of the 21st century. They are being embraced and taking over at an ever-increasing rate.”

Coin Cloud offers a free mobile wallet app to complete a seamless customer experience. Live, US-based customer support is readily available by phone, email or text, seven days a week.

Coin Cloud’s retail partners are going all-in on this trend. Proven to be a profit powerhouse, these machines deliver some of the highest revenue per square foot in retail, surpassing the performance of self-service kiosk superstars like Redbox and Coinstar. They propel additional traffic into stores while boasting a tiny footprint. The company’s leading-edge two-way kiosk promotes customer confidence, loyalty and repeat store visits.

Digital Currency’s Mainstream Adoption

Almost 90% of Americans have heard about Bitcoin, and 15% now own digital currency themselves. Remittance, savings, investment, in-game currency, and online or international purchases are among the most popular use cases for digital currency. Many unbanked and underbanked individuals are also adopting digital currency as a way to store and send money. Shopping trends are skewing digital, and a recent Blackhawk Network survey found that 88% of respondents use a digital wallet of some kind.

“As more people embrace digital currency, we want to make it as easy and accessible as possible,” emphasizes McAlary. “The self-service kiosk has proven to be the perfect portal between cash and the modern mobile wallet economy.”

Coin Cloud Growth & Projections

Coin Cloud is the largest and fastest-growing cash retailer of digital currency, being the first DCM company to deploy 1,000 installations in September 2020. As the first national brand for DCMs, Coin Cloud has introduced digital currency to consumers in mainstream retail by providing more than 5 million transactions to customers across 40 states and Brazil.

Coin Cloud is bringing digital currency machines to every street corner. The brand continues to install DCMs in easily-accessible locations worldwide, including scaled implementations with iconic retailers.

An Overview of the StormGain Cryptocurrency Platform 6175

StormGain

The major players have already successfully cemented their positions in the cryptocurrency market. As a consequence, new platforms appear much less frequently than they did five years ago. And this is precisely why much more attention is now paid to new entrants to the market. One of the newest and most up-and-coming players in the cryptocurrency market is StormGain. Today, we are going to take a closer look at this platform’s features.

An introduction to the StormGain cryptocurrency platform

StormGain started operations in 2019. The target market for this cryptocurrency platform consists of both beginners and experienced cryptotraders – cryptocurrency enthusiasts who need to be able to quickly and efficiently convert their digital money. Among these, there are also cryptocurrency investors looking to earn a stable income.

StormGain users are able to choose from a large selection of trading instruments. These include both in-demand crypto instruments, such as Bitcoin, Ethereum and the like, as well as less popular options like Tron, Bitcoin Gold, etc.

Even though the platform is relatively new to the market, it has already made a good reputation for itself. The traders who use it often compare it to services like Kraken and Huobi Binance. In addition, StormGain is also the official sponsor of one of the English Premier League’s leading clubs – Newcastle United, which is a significant factor for earning the trust of users and potential clients.

Registration

The registration process has been made as simple as possible when compared to many other platforms. To register, all you need is an email address and phone number. The user then enters any other necessary details via their personal account.

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The registration process is similar to those of other cryptocurrency providers:

  1. First you go to the “Registration” tab.
  2. Then, you enter your personal information (email address, phone number and password) and agree to the Terms of Use.
  3. Finally, you must confirm the email address you provided at registration (required for the deposit/withdrawal of funds).

Once you’ve done that, you will then be able to use all the features of the cryptocurrency platform.

Deposit and withdrawal of funds

As already mentioned, the platform only supports cryptocurrencies, which facilitates easy wallet deposits and withdrawals.

If you have used other wallets to store cryptocurrency in the past and still have coins left in them, all you need to do is perform a simple inter-wallet transfer to fund your StormGain account with any of the cryptocurrencies supported by the platform. It’s worth noting that the main cryptocurrency used on this platform is Tether. This means that all payments will be carried out using this currency.

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StormGain charges no commission on deposits made in cryptocurrency. That said, there are minimum deposit amounts in place (for example, for Tether this is 50 USDT and for Bitcoin it is 0.005 BTC).

The second option for depositing funds to your wallet involves the use of third-party services enabling the exchange of fiat money for cryptocurrencies. To use this method, you’ll need a StormGain wallet address.

The developers of the StormGain platform took great care to make it as easy as possible to add funds to your account and have even provided the option of depositing funds directly to your wallet via your debit/credit card. To do this, all you need to do is select the desired cryptocurrency and the corresponding payment method from the list. However, you should be aware of the following restrictions:

  • the maximum deposit amount is USD $20,000;
  • a commission of 5% of the deposit amount (but not less than USD $10) will be charged.

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Although StormGain charges a debit/credit card deposit fee, this method eliminates the need to use third-party services. All transactions take place within the StormGain trading platform and are conducted automatically over encrypted connections. As a result, transaction speeds are much faster and your funds are much better protected.

Withdrawals are also processed very quickly. If you are going to withdraw funds to a cryptocurrency wallet, then all you have to do is select the cryptocurrency you need and enter the wallet address. Commission on crypto transactions is fixed at 0.1%, regardless of the currency you are withdrawing.

Trading

StormGain offers much higher leverage than most other platforms. This is one of the key advantages StormGain has over other trading platforms and we will talk more about it in this section.

StormGain offers trading in all the most popular cryptocurrencies, including Bitcoin, Tether, IOTA, Bitcoin Cash, Monero and many more besides. In total, around 30 cryptocurrencies are available to trade on the platform, which is enough to satisfy the needs of the majority of cryptocurrency users.

Cryptomarket analysis tools

The platform provides more than 40 indicators to assist with technical analysis. These include ready-made graphic patterns and profit/risk calculators.

Particular attention should be paid to the traders’ sentiment indicator, as it has a great influence on any strategy modifications. This gives StormGain a huge advantage over other cryptocurrency platforms since the provision of such an indicator is rare. It helps users identify the prevailing trend and make decisions about future trading operations.

Order types

StormGain offers four main types of orders. The first is the Market Order, which is the default option and corresponds to real-time trades. The second type is known as a Limit Order. It involves buying or selling assets when their price reaches a certain level. In addition to these, StormGain also supports Stop Loss and Take Profit orders, which are used respectively to limit losses or lock in profits before its too late.

Multiplier

The multiplier is one of the StormGain trading platform’s core selling points. It is no secret that many platforms allow cryptotraders to risk more funds than they have available on their account.  For the purposes of comparison, the world-famous cryptocurrency platform Binance allows users to trade with leverage of 1:5. The same amount of leverage is also available on Huobi. Meanwhile, a platform as popular as Cex.io only allows leveraged trading up to 1:3. StormGain, on the other hand, offers multipliers up to 1:200. This is much higher than the amount offered by other platforms.

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This multiplier allows you to benefit more from less intense price movement, even if your starting capital is very small. Nonetheless, it is worth remembering that using a multiplier also increases your risk when trading.

Platform features

StormGain provides a lot of bonuses and special features for its users. It was precisely these bonuses and features that enabled the platform to quickly gain in popularity and build trust among cryptocurrency traders.

Extended loyalty programme

The StormGain platform provides its users with some of the best trading terms around. The company offers several different loyalty levels, each with its own unique set of bonuses.

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As you can see, your individual account type can greatly improve the terms you receive as a trader on the platform. The higher your account status, the more bonuses you will be eligible for. These might include, for example, an increased bonus for account deposits or a discount on trading commission.

How to qualify for a given status

Each user is automatically assigned a certain status depending on their account balance or monthly trading volume. In other words, the more active you are, the higher your status. Likewise, if your activity drops over the course of a given month, your status will also drop.

Mobile trading

StormGain has its very own trading platform, which is also available for Android and iOS. This means that you can always keep abreast of any developments on the cryptocurrency market and carry out transactions from almost any device, anywhere. As the cryptocurrency market is open for trading 24/7 (including weekends and public holidays), this allows users to quickly respond to market events as and when they take place.

Training

The platform provides plenty of great opportunities to help you prepare for your first real trade. If you take look in your account, you will find video tutorials that deal with everything from the ins and outs of trading with StormGain to basic trading skills. These lessons will be very useful both for newbies at the beginning of their cryptotrading journeys and experienced traders looking to refresh their knowledge.

What’s more, the StormGain trading platform also allows users to practice making trades on a free demo account. The demo account gives everyone the opportunity to try their hand at trading without the need to risk their own funds.

It’s important to note that the demo account is available for use at any time. Therefore, even if you are already well-versed in trading, you can always switch from your real account to a demo account in order to test out new strategies.

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Security

Security has always been a very important element of any online service. But when it’s also client funds and not just user data that is at stake, then any platform for trading cryptocurrency must provide the highest level of protection. What kind of protection is offered by StormGain?

First off, it provides the ability to create a “cold wallet”. This is one of the unique features of the StormGain trading platform. On most platforms which deal with a large number of different cryptocurrencies, there are no “cold wallets”. This type of wallet exists offline and is immune from any malicious intruders.

The second key feature is the ability to activate two-factor authentication using Google Authenticator. The StormGain team strongly recommends connecting 2FA so that your account is protected even in case of the loss of login data.

The StormGain platform is trusted by users worldwide. The partnership with Newcastle United football club plays an important role in this. In addition, the platform is a member of the Blockchain Association which itself operates under under the auspices of the Financial Commission.

Support

The level of customer support can make a platform the best in the world or make its users hate it. For cryptocurrency platforms, the customer service element is no less important than that of making the service secure.

StormGain offers customer support via:

  • online chat;
  • Telegram;
  • e-mail;
  • telephone.

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In other words, all the ways of communication with the project team have been thought out. Depending on your problem and preferences, you can choose any method and quickly find a solution.

Conclusion

The StormGain cryptocurrency platform is a fairly young project. Nevertheless, in just over a year and a half of its existence, it has been able to earn the trust of its users and demonstrate excellent quality of services.

One of the platform’s “disadvantages” is that the minimum deposit amount is quite high. But given the extensive functionality, the presence of a loyalty and training program, the high level of security and other positive aspects offered by the StormGain trading platform, it can be argued that this platform has high potential. StormGain directly competed with the established leaders in the cryptocurrency trading platform market and is a great choice for both beginners and experienced traders.

Communities Will Shape the Next Revolution in Business, Says Coupa CEO 5565

The power of community will fuel a revolution in the way we do business. This is the premise of Coupa Chairman and CEO Rob Bernshteyn’s new book, Smarter Together: How Communities are Shaping the Next Revolution in Business, which published today (Greenleaf Book Group, September 2020).

The book’s core idea is that none of us is as smart as all of us, and that leveraging anonymous, aggregate data from all members of the community will be the answer to the question of where we can find additional information to drive value in today’s increasingly competitive marketplace. Bernshteyn refers to this concept as Community Intelligence, and views it as a game-changer that will enable businesses to operate with more efficiency and agility in the future.

“The confluence of community and technology in the enterprise software industry is showing signs of incredible potential. Finally, we are amassing enough data, generating the computing speed required, and thus starting to gain the benefits that are coming with instant information sharing and collaboration,” said Bernshteyn. “I couldn’t be more convinced that now is the time for businesses to adopt Community Intelligence, which is in part, why I wrote the book. It’s very much a call-to-action to join this revolution, and in doing so, we will all become smarter together.”

“In the past two decades, the most powerful consumer companies building the best products and business models have leveraged Community Intelligence in new ways to deliver tremendous value to users, to partners, and to investors. In the near future, most enterprise companies will either adopt this weapon or be destroyed by new entrants to their fields who do,” said Noam Bardin, CEO at Waze. “Rob Bernshteyn’s book is a great analysis of this weapon and a practical guide to how to use it in the business, rather than consumer, market. Your current or future competitor is reading it and applying it to your industry. Ignore it at your own peril.”

Monero Outreach: Algorithm Battle Flares Between CipherTrace and Monero 5649

Contradicting claims were exchanged this week between cryptocurrency analytics firm CipherTrace and the Monero community after a press release from the firm claimed the ability to trace the movement of the Monero cryptocurrency. The CipherTrace press release spawned counters from the Monero community, including videos, public statements, and memes.

Many cryptocurrencies, including Bitcoin and Ethereum, use a transparent blockchain, where sending addresses and receiving addresses are broadcast for all to see. When these addresses are connected to individuals using data outside the blockchain, it discloses the spending and receiving patterns and connections of those individuals.

Monero is an open-source community-driven cryptocurrency focused on preventing this type of surveillance. Monero’s cryptographic algorithms prevent most blockchain analysis. By looking at the Monero blockchain alone, senders, receivers, and amounts in transactions cannot be determined. This protects Monero users even when an address owner happens to be identified using information outside the blockchain.

Because of this, CipherTrace’s Monero-tracing claim in its August 21, 2020, press release (ciphertrace.com/ciphertrace-announces-worlds-first-monero-tracing-capabilities) was unprecedented.

“Monero (XMR) is one of the most privacy-oriented cryptocurrencies,” said Dave Jevans, CEO of CipherTrace, in CipherTrace’s press release, and, “CipherTrace is proud to announce the world’s first Monero tracing capability.”

The announced work in part satisfied a US government contract, with Mr. Jevans acknowledging in the press release, “we are grateful for the support of the Department of Homeland Security’s Science & Technology Directorate on this project.”

MyBTC.ca Now Let’s Canadian’s Buy Bitcoin with Credit Cards Instantly 6116

MyBTC.ca

Bitcoin is showing strong signs of going parabolic before Christmas. As a result, thousands of Canadians are scrambling to buy a stake in the world’s favorite cryptocurrency. Doing so is also easy, thanks to MyBTC.ca now making it possible to buy Bitcoin with credit cards in Canada in a matter of seconds.

Being Able to Buy Bitcoin with Credit Cards in Canada is a Big Deal

Buying Bitcoin in Canada hasn’t always been as easy as you might think. Even today, Canadian’s who use international exchanges like Coinbase often have to wait for 2-weeks to have exchange accounts verified. This is why the past year has seen local exchanges like MyBTC.ca skyrocket in popularity.

Sadly, even when using local exchanges, paying for Bitcoin via bank transfer can still take up to 24-hours. Now, though, this is no longer the case.

How to Buy Bitcoin with Credit Card or Debit Card Instantly

Starting in time for this year’s Bitcoin bull run, MyBTC.ca has launched a new instant credit and debit card Bitcoin  payment portal powered by Simplex.

  • Buying Bitcoin is now as easy as entering the amount of BTC you want to purchase, followed by your Bitcoin wallet address.
  • After one-time identity verification with Simplex, all transactions settle instantly.

Now Canadian’s Can Buy Bitcoin Instantly at Current Market Rates

Until now, one of the only ways to buy Bitcoin instantly in Canada has been via Bitcoin ATMs. Sadly, Bitcoin ATMs charge high-fees. Using ATMs can pose more than a few physical security risks. Thankfully, Canadians can now buy Bitcoin instantly at current market rates, right from the comfort of their own smartphone. Don’t get left behind by the next Bitcoin bull run. If you are in Canada, visit MyBTC.ca now to buy Bitcoin faster, more securely, and more affordably, than at any other exchange.

Chainlink Acquires DECO from Cornell University 6276

Smart Contract Summit — Chainlink, the most widely used decentralized financial data source, securing over $3B in value, announced today that it has acquired DECO from Cornell University. DECO is an improvement on how to utilize HTTPS/TLS for data transmission across the internet, developed by Dr. Ari Juels, the former Chief Scientist of RSA, one of the world’s largest security companies. Juels previously formalized Proof of Work, which is now used to secure the more than $300B in cryptocurrency stored across Bitcoin, Ethereum and thousands of other cryptocurrencies.

Dr. Juels will also be joining Chainlink Labs as its new Chief Scientist, where he will direct the research program and continue to oversee the implementation of DECO, as well as various additional groundbreaking Web 3.0 technologies.

“DECO’s ability to provide previously unavailable data security when transferring data over the internet, will greatly increase the private and premium data that becomes available for use by all Web 2.0 and Web 3.0 applications,” said Sergey Nazarov, Co-founder of Chainlink.

“We have long collaborated with Ari Juels; this acquisition enables us to fully integrate DECO’s unique data security capabilities within Chainlink, which already secures more than $3 billion in value, while also expanding the scope of what Chainlink/DECO validated data can now be used for, well beyond blockchains.”

“We’re truly thrilled and grateful to be working with a world class inventor like Ari. Knowing that he is directing Chainlink Lab’s research and future architecture, puts Chainlink in a position to succeed as the global standard for both validated data and secure data transmission.”

By extending the data security capabilities of HTTPS and TLS, the most widely formats for transmitting all internet data, DECO is able to guarantee that data remains private and untampered with during its delivery from various private and premium data sources. It does so by employing advanced cryptography and zero-knowledge proofs from any server using HTTPS/TLS, without revealing that data to the outside world or even to the final computation using the data. DECO creates a new method of providing private and premium data across the internet, while maintaining its confidentiality and security at previously unachievable levels.

“I’m delighted to intensify my involvement with the Chainlink team in my new role as Chief Scientist of Chainlink Labs. With its strong focus on cutting-edge research for high-trust systems such as blockchains and prominence as a provider of oracle technologies, I think Chainlink is ideally positioned to bring DECO to production,” said Prof. Juels.

This additional level of data security can be considered an order of magnitude improvement in the way that data is transmitted over the internet, enabling various previously inaccessible data to be made accessible to both existing web systems and various blockchains/smart contracts. For example, using a DECO enabled Chainlink Node: