Online Advertising Can Be More Effective and Less Irritating — Here’s How 135

Ads can be annoying, it’s no secret.

Browsing your favorite corners of the internet can turn into a mildly infuriating experience when the pages are littered with boring, repetitive ads.

To make matters worse, many of these ads are completely irrelevant and even spammy. It’s one thing being bombarded with ads for products you want, quite another when they’re items you simply don’t care about.

It’s hard to get around. Big platforms like Google and Facebook have a lot of power when it comes to ads, and their revenue is growing all the time.

Using these services comes with a price, and the price is that endless stream of ads one comes across on the internet.

But what if it didn’t have to be that way? What if advertisers could work more closely with users and content publishers to make the experience more pleasant for customers and more profitable for themselves?

It could be possible, but it would require a big overhaul of the current system and a new way of sharing data.

First, let’s check out why ads are so annoying now.

Why are ads so annoying?

Digital advertising is all about data. In the U.S. alone, spending on data is forecast to reach $11.4 billion in 2018, with advertising a big driver for this.

Advertising companies are supposed to use your personal data to target you with the ads. In effect, this would result in you seeing ads for products you actually want to buy. Unfortunately, data sharing is a messy area and it doesn’t always go according to plan.

Many companies buy and sell user data, in the form of email lists for example, and the result is users are mixed up and incorrectly targeted. Hence the heaps of irrelevant ads.

Advertisers also find it hard to directly target their customers. Publishers, who produce the content that generates traffic, rarely have a close relationship with advertisers as there aren’t enough platforms that allow this.

The result is that advertisers are unable to rely on genuinely effective types of advertising that involve real dialogue with customers. Instead, they’re forced to just pump out banner ads and hope for the best. The result is annoyed subscribers and poorly performing ads.

The problem stems from centralization. Big companies like Facebook, Google, and YouTube dominate the advertising industry, making it near impossible for advertisers to build relationships with publishers or their subscribers. In fact, 93% of marketers use Facebook advertising regularly.

This makes it much harder to tailor ads for customers and share data effectively. The solution is to move to a more decentralized model — but how?

Using blockchain to decentralize advertising

Blockchain technology is frequently hailed for its ability to build decentralized networks with no central point and no middlemen. This would be a perfect solution to the problems with ads — it allows us to cut out third-party platforms and focus on real relationships.

One Blockchain project is working to disrupt the online advertising world and it’s called Kind Ads.

Kind Ads raised $20 Million in a private round and has recently finished a long process of onboarding publishers and advertisers and want to change the way online advertising works by building a decentralized blockchain platform using its own tokens as currency.

This way, advertisers can transact with content publishers to gain access to their subscriber base. It allows advertisers to communicate more effectively with their potential customers, and target ads in a way that is less annoying and more profitable.

For example, advertisers will be able to shift from randomly generated banner ads to things like push notifications and chatbots, which have been shown to be far more effective at converting leads into customers. They’re also less annoying and much effective.

Customers, meanwhile, will be able to decide who they want to share data with, by selling their data in exchange for Kind Ads tokens. This gives them more control over the advertisers they interact with. They’ll also be able to decide how much activity they want to see and even opt out of lists they don’t want to be in anymore.

This kind of new, smarter system could change digital marketing forever. It’s a more democratic way of advertising, one where advertisers and their targets have more of a relationship. It’ll make the experience of being online more pleasant for users while taking the power from big third parties and returning it to advertisers and content producers.

The people who generate traffic will be rewarded more fairly, and advertisers will be able to pay less to get their message out.

The goal of Kind Ads is to have better suitable and relevant ads for users, more revenue (no middlemen) for the publisher, and zero fees for advertisers.

Everybody wins.

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Web3 Market Maker DWF Labs partners with Pyth Network to bring crypto data on-chain 2392

There was a time when data was considered to be the new oil, but the expectation was short lived as all traditional industries realised that only “good data” was actually valuable. When it comes to financial projections, good data quality is essential to avoid a wide discrepancy between projected numbers and actual figures.

Pyth Network is a specialised oracle solution for latency-sensitive financial data that is typically walled off by centralised institutions. Deriving price data from more than 70 global institutions, including leading crypto firms as well as traditional exchanges and trading companies, Pyth data feeds are being utilised by DeFi applications across blockchains. Also, off-chain platforms and projects seeking real-time and reliable price data can tap the Pyth Network.

In a 2-ways partnership signed recently, global digital asset market maker and multi-stage Web3 investment firm DWF Labs has joined the Pyth network to supply high quality market data for crypto assets as well as utilising the Pyth data feeds.

“As experienced high frequency traders we can provide extremely valuable data that the whole industry can benefit from.” said Andrei Grachev, the Managing Partner of DWF Labs. “By supplying our trading and pricing data to the Pyth Network, and at the same time by integrating their data in our existing workflows, we are growing the resilience of the Web3 industry.”

“More data for everyone means greater transparency, improved scalability, and enhanced reliability for the Web3 community as a whole.” commented Lingling Jiang, Head of Regional Sales in the Liquid Markets division of DWF Labs.

Abhimanyu Bansal, a contributor to Pyth network, said “Pyth has established a network of the top trading firms publishing real time market data directly on-chain. As one of the leading global crypto trading firms, DWF Labs’ contribution to Pyth will be of immense value as we continue to scale and build the future of Web3, and we are very excited to welcome them to the network.”

About DWF Labs:

DWF Labs is a global leading digital asset market maker and multi-stage Web3 investment firm, providing support from token listing to market making to OTC trading solutions.

With offices in Singapore, Switzerland, the UAE, South Korea and BVI, DWF Labs is part of the parent firm Digital Wave Finance (DWF), which consistently ranks among the top 5 trading entities by volume in the cryptocurrency world through its proprietary technology for high frequency trading.

About Pyth Network:

Pyth network is a specialised oracle solution for latency-sensitive financial data that is typically kept behind the “walled gardens” of centralised institutions. Pyth network is focused on finding a new and inexpensive way to bring this unique data on-chain and aggregating it securely.

For more information about Pyth network, please visit pyth.network
Learn more about DWF Labs: https://www.dwf-labs.com

Xult: A gateway to an ultimate crypto trading platform 2569

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Following the greatest revolution of the 21st century, decentralization of the financial institutions came into the picture. This led to the creation of various other cryptocurrencies and multiple digital exchange platforms for the trading of decentralized cryptocurrencies.

Since then various crypto exchange platforms were introduced to the public. However, there were only a few platforms that provided the liberty of trading in the hands of the traders. Xult is one such platform that runs with the motto of allowing traders to trade the way they want.

With the team’s continuous efforts Xult has been launched as an intuitive platform. Users can enter one of the most hassle-free and user-friendly cryptocurrency exchanges and enjoy the perks of various trading tools by going through a simple registration process on the platform.

A stand-out modular dashboard

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The whole new dashboard of Xult is curated to provide users with the ultimate usability. The easy-to-use interface of the platform makes it easier for both newbies and experts to trade seamlessly on the platform. Besides the dashboard, the performance trading screen is also fully modular, resulting in users experiencing a customizable workflow that matches their needs.

With various options, and filters, available on the dashboard, traders can change the layout of the page and choose the visible tabs, and fall in love with the simple yet advanced personalized dashboard accommodating their specific preferences.

Keeping digital safety at utmost priority, Xult offers a trustworthy Identity Verification Service, where traders can take advantage of Two Factor Authentication (2FA). The latter is a great tool for users to lock their accounts with not only passwords but an additional verification layer. This way users can get access to the ultimate trading dashboard without having to worry about their account security.

Favorable price charts

Xult provides users with a price chart created by TradingView to ensure accuracy and consistency. The chart is compatible with all users from beginners to experts. There are various features applied on the price chart toolbar that make trading easier.

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Users can spot a currency selector on the top of the price chart and pick their favorite cryptocurrency pairs along with some convenient shortcuts. Additionally, users can also just tap on the ticker symbol of the currency in which they are interested to trade. Besides the currency, there’s a basic information section about the chosen digital currency, such as 24h change, the highest and lowest 24h prices, and the corresponding volume.

Surrounded by toolbars, the price chart gives an insight into the technical analysis tools. The top and bottom ones enable users to choose the style of the chart and set some basic parameters, such as the time interval and visible indicator panes. The left-hand one incorporates various drawing tools for users to conduct advanced technical analysis.

Key features and its use-cases

Xult comes in with some unique features, along with its use cases that make trading a cakewalk.

  • Privacy coin support: Xult works with a mission to safeguard users’ privacy and offer cryptocurrencies that take protection very seriously. This way the platform helps users to trade on the platform without worrying much about security.
  • Confidentiality: The algorithms are designed in a way to ensure that users can verify the credibility of the transaction. This will not only benefit the user community, but also secure traders’ sensitive information without any need for expansive collection and storage. The Know Your Client regulations, makes it easier for the platform to collect data that are absolutely necessary to protect the users against scam or otherwise illicit transactions.
  • Fees minimization: Xult offers users massive discounts for their transactional fees. To be a part of this massive discount, users just need to choose the EXCC cryptocurrency and avail of the 50% fee reduction. EXCC is not just another altcoin, but the continuous development and enhancement services add more value to the overall project.

About Xult

Xult is a decentralized cryptocurrency exchange platform that comes with a user-friendly UI/UX. The Xult ecosystem is integrated with both Xult and ExchangeCoin (EXCC). The latter has been in the market for almost 5 years and has built an excellent user community so far. EXCC is a decentralized and open-source token that readily verifies its code and its developer’s intentions.

When it comes to Xult as a platform it offers users various features and use cases aforementioned. These features offer multiple advantages to the users such as ‘quick trading’ which enables traders to place orders of their choice, ‘wallets’ which keeps a check on the balance of digital currencies in the wallets, and the ‘history’ tab for tracking all the previous transactions.

Additionally, ‘Performance Trading’ ensures users are opened to an advanced interface that enables placing orders with specific parameters. With the ‘market’ feature, traders can access the table which highlights the quotations for all pairs of digital currencies supported by the platform.

All these summed up together provides ground for Xult being a hassle-free trading platform along with the users enjoying the liberty of optimum trading.

For more information on Xult, visit the following:

Website: https://xult.com/
Twitter: https://twitter.com/XultExchange
Telegram: https://t.me/xult_com
Discord: https://discord.com/invite/3Zs8AfqUby

CrossTower to Acquire BEQUANT and Launches the Industry First ESG Crypto Fund 2322

CrossTower, the global cryptocurrency trading platform, announced that it has reached an agreement to acquire BEQUANT, a leading prime brokerage and digital asset exchange, for an undisclosed amount. CrossTower also announced the launch of the first ESG Crypto Fund, in partnership with the Lydian Group, to invest in and rebuild companies that have promising futures.

BEQUANT, with its institutional trading and prime brokerage platform, will enable CrossTower to expand its suite of professional grade products for a global market, covering the US, Bermuda, Europe, Latin America, and Asia. Through this acquisition, CrossTower will add over 600 professional exchange clients, generating over $400 billion of yearly turnover with more than a dozen exchanges connected to its platform.

The ESG Crypto Fund will invest in companies focused on:

1) Environment – The industry must become smarter at managing energy costs, given the reduced asset pricing and the overall cost of energy.

2) Social – The industry image has been tarnished by a few players’ greed. We need to put the people and the democratization of finance back into the center of what makes crypto important.

3) Governance – The biggest failure of the companies in trouble today has been the human failure. There needs to be proper governance – a proper board structure; related party checks and balances; and traditional business expertise. Crypto companies need to change to recreate value.

This transaction has been backed by the Lydian Group, founded by tech industry veterans Gerard Lopez, Co-Founder of Mangrove Capital and global tech investor, and Greg Fishman, tech entrepreneur and software architect in AI technology.

The Lydian Group leadership and board includes:

  • Chris Davis – Chief Marketing Officer and Senior Vice President of New Balance
  • Lars Fjeldsoe-Nielsen – Founder of 2xN and former General Partner of Balderton Capital
  • Gavin Patterson – President and Chief Strategy Officer of Salesforce and former British Telecom CEO
  • Mark Tluszcz – Co-Founder of Mangrove Capital Partners and Chairman of Wix.com
  • Alex Zubillaga – Founder of 14W Capital, formerly an Executive at Warner Music Group, and Advisor to Spotify

Lydian Group sees a massive opportunity for a clean and necessary reset of the digital asset market. The last few months have shown the limitations brought to the market by the lack of experience of many founders in managing assets and customer funds; amateur governance models; a lack of reporting; a lack of transparency; and, in general, reckless behavior of stakeholders with large asset pools. This reset can only happen around management teams that are experienced in building traditional money management processes, while embracing new asset classes, innovative technologies, and a deep understanding of necessary regulations and processes.

The Lydian Group founders have established some of the largest players in this space from media to digital wallets and metaverse development companies. Lydian Group’s media arm is Cointelegraph, which boasts a 44% market share and over 130 million users globally. It is an absolute powerhouse when it comes to informing and educating the crypto and digital asset industry. Other companies controlled by the founders include Verse Estate, Seamm, Stevia, Coin360, and others.

Through this acquisition, CrossTower will now become a focal point for the industry reset and consolidation, using its newly launched ESG Crypto Fund.

Kapil Rathi – CEO of CrossTower said: “We are stabilizing an industry with incredible promise; regaining trust; and rebuilding the future of finance. Rebuilding requires capital and a management team with regulatory and operational expertise. With the launch of our fund and the BEQUANT acquisition, we are positioning CrossTower to lead the growth of this industry, with proper regulatory oversight, integrity, and accountability.

George Zarya – Founder and CEO of BEQUANT said: “The market requires consolidation for the next stage of its maturity. Undoubtedly, the market will continue to grow and evolve with stronger regulation and with larger balance sheets, and it will earn back the trust of investors. We are uniquely positioned to bridge the gap with traditional finance and to modernize financial infrastructure. The combination of BEQUANT and CrossTower will allow us to have a truly global reach.”

Gerard Lopez – CEO of Lydian Group said: “We have watched how this industry, which has massive potential to change global finance, has been brought to a dangerous state by the lack of professionalism and transparency managing vast amounts of client assets. For the last 25 years, we have always backed invocation in technology with real-life experienced management. We have generated billions of dollars in return for our stakeholders, while building solid companies that perform over time. The choice of the people managing CrossTower, and the experience of our board members, are all necessary to the group succeeding in helping this industry back to its required strength and trustworthiness.”

Greg Fishman – CIO of Lydian Group said: “I focused my career on the evolution of structures on top of basic software layers. We have experienced several market cycles and we are in a current market meltdown. This is a critical moment and an exciting moment. Poor businesses are being cleaned up making the way for promising technology stacks, pure web3.0 and decentralized virtual worlds. By uniting CrossTower and BEQUANT, we create an organization that is built for safety, transparency, and trust. During the next market cycle, the whole industry must focus on building for the people.”

Singapore comes top for cryptocurrency businesses in latest business report, says Coincub.com 2460

On a comprehensive number of business ranking categories, Singapore leads the pack as the world’s most ‘business-friendly’ crypto country. The ambitious island nation scores highly on the proportional number of crypto firms, the overall number of crypto firms, fundraising ($374 million), and venture capital presence.

In the top five ‘business friendly’ crypto rankings, Singapore is followed by the UK, the Cayman Islands, Hong Kong and the USA at two, three, four and five respectively.

The full rankings show a diverse range of countries all speeding ahead with their crypto economies notably, Switzerland, Estonia, Australia, Norway, Germany, France and Canada all of which sit comfortably in the top twenty.

Languishing in the rankings, unsurprisingly, are countries such as Russia and China which have implemented full or partial bans on cryptocurrency dealings. Uzbekistan and Kazakhstan are even lower as both are predominantly Bitcoin mining countries rather than fully developed crypto economies.

Both El Salvador and the Central African Republic raised eyebrows a year ago when they declared Bitcoin as legal tender but neither has yet profited from the decision and sit in the lower half of the rankings table.

About the report

The business-friendly ranking report from Coincub is the first in a planned two-monthly series, each carrying a different set of analyses on the crypto community worldwide. The reports are aimed at financial professionals, journalists, investors and casual crypto enthusiasts.

Nb – The Coincub bi-monthly crypto report is different from the company’s widely acknowledged quarterly ‘country rankings’ that take a wider, socio-economic perspective of the growth of crypto and blockchain across the world. In the recent Q3 2022 Crypto Country ranking, for example, Germany narrowly came top with Switzerland second, thanks to its progressive crypto policies generally and zero tax on long-term crypto investment savings.

About Coincub.com

Coincub.com offers bespoke information, guidance, and analysis on the workings of the crypto economy for both new and experienced crypto investors on a uniquely country-by-country basis. Complete country guides and rankings can be found on the website.

How to Get Estonian Cryptocurrency License 2318

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Licensing process in any jurisdiction has distinct characteristics and compliance requirements that have to be 100% observed. Otherwise, the application may result in a refusal to issue a license. Preventing or minimizing this risk is always possible.

Provision of cryptocurrency services legally requires the service provider to obtain a license in most jurisdictions.  Still, the nature of crypto assets makes the licensing procedure rather complicated and imposes different additional obligations on the applicants. Meeting such demands is necessary, especially in such reputable jurisdictions as Estonia. The state applies high standards to the market operators but opens vast opportunities for commercial growth worldwide to the holders of the Estonian cryptocurrency license. Prifinance experience confirms that. If you consider launching your crypto project in Estonia, there are some important considerations you need to take into account, as described below.

Crypto Licensing in Estonia

The primary condition for applying for and obtaining an Estonian crypto license is the incorporation of a resident legal entity. The procedure is straightforward and not bureaucratized. Non-resident investors may in addition undertake a position of board members but will have to find at least one Estonian resident to appoint as a local board member. Another must-have requirement to get an Estonian license is to have a separate company officer responsible for AML compliance. Still, it is possible to have only one shareholder in an Estonian company.

 Just after the completion of company registration, a newly-formed entity has to pass 5 major steps to become a licensee in the crypto industry: (1) collect and submit complete and up-to-date details about the company’s structure, management, shareholders, and beneficiaries; (2) develop an individual financial model and business plan for the next 2 years of operation, (3) arrange and implement appropriate IT systems applied for client identification, tracking of transactions, and overall compliance with the travel rule; (4) guarantee ongoing internal and external audit of the company’s operation, and (5) develop and implement effective operational policies, including KYC/AML and data protection.

How Prifinance Specialists May Help You

If you wish to start and develop your cryptocurrency project in Estonia, Prifinance specialists are ready to facilitate the easiest realization of your business objectives, including:

  • assessing correctly your business case and suggest the best business strategy to enter the market;

  • choosing the most suitable legal entity type in your case and register a new company;

  • collecting all required information and documents to start and handle registration;

  • developing required policies in line with the applicable compliance requirements;

  • developing and drafting a business plan and financial model in accordance with your business goals and regulatory requirements;

  • drafting all expected statutory and registration docs;

  • forming and lodging the application package needed;

  • opening and closing all necessary bank accounts;

  • handling negotiations with all local officials;

  • ensuring your compliance with all regulatory requirements, including AML/KYC and data protection;

  • supporting all commercial transactions carried out during the operation of your business.

Provide the details about the background of your business case and your prospective objectives to get more precise consultations and business solutions.

RLWC 2021 Concluded: CoinEx Witnesses the Big Moments as the Exclusive Cryptocurrency Trading Platform Partner 2814

According to the official news, the Rugby League World Cup 2021 (RLWC 2021) drew to a successful close on November 19, 2022. Over the last month or so, this peak event presented global rugby fans with many brilliant moments. Meanwhile, CoinEx, the Exclusive Cryptocurrency Trading Platform Partner of RLWC 2021, also witnessed all the big moments of the athletes throughout the tournament.

England won the Wheelchair Rugby League World Cup champion with a 28-24 triumph over France on November 18, 2022. The next day, Australia claimed the Rugby League World Cup title following a 30-10 victory over Samoa in the men’s final. It is worth mentioning that Australia has won the men’s Rugby League World Cup 11 times during the past 12 RLWCs.

Meanwhile, in the women’s final held on the same day, Australia claimed a third-straight Rugby League World Cup title with an overwhelming 54-4 win over New Zealand. Australia dominated both men’s and women’s finals of RLWC 2021, putting a perfect end to this year’s tournament.

Before RLWC 2021 started, CoinEx announced that it would become the Exclusive Cryptocurrency Trading Platform Partner of the global event to provide sponsorship, cheer for all athletes, and witness their glory on the rugby field.

As a world-renowned crypto exchange, CoinEx has earned extensive user recognition with easy-to-use products, fast and stable performance, and smooth trading experiences. Putting users first, CoinEx aims to make crypto trading easier and offer services available in multiple languages as the gateway for all users to the crypto world.

Available in 15 languages, including English, Spanish, French, and Portuguese, CoinEx now offers a versatile product family that covers fiat trading, spot trading, futures trading, margin trading, AMM, and financial services, and its easy-to-use, secure, and reliable crypto trading services benefit over 3 million users across more than 200 countries and regions. In addition, the exchange also features trading sections for BTC, BCH, and stablecoins, as well as 600+ first-rate, innovative cryptos, offering crypto users more trading options.

During the RLWC 2021, CoinEx cheered for athletes with fans from all over the world. Together, the world witnessed athletes sparing no effort to accomplish their goals as they display “Beyond Limits” sportsmanship. CoinEx advocates the idea that “everyone is equal in the blockchain world”, which echoes the spirit of fairness and equality, as well as the commitment to new accomplishments, championed by sports events.

CoinEx believes that the blockchain space offers a level playing field. Decentralized crypto technology is meant to benefit everyone, and all crypto users deserve respect. All investors, both professional and retail, should be granted equal access to the crypto market. As such, CoinEx strives to clear away the restraints of traditional finance and the learning barriers of the crypto industry. While building a blockchain world where everyone is equal, the exchange will work side by side with users to make the blockchain space a better place.

Although RLWC 2021 has been rounded off, the spirit of equality and fairness jointly championed by CoinEx and sports events will continue. In the future, the exchange will keep improving user services while providing global users with easy-to-use crypto products, as well as convenient and fast trading experiences. CoinEx will deliver on its promise to offer global users equal, fair, and unrestricted access to crypto products and crypto investment.