Online Advertising Can Be More Effective and Less Irritating — Here’s How 93

Ads can be annoying, it’s no secret.

Browsing your favorite corners of the internet can turn into a mildly infuriating experience when the pages are littered with boring, repetitive ads.

To make matters worse, many of these ads are completely irrelevant and even spammy. It’s one thing being bombarded with ads for products you want, quite another when they’re items you simply don’t care about.

It’s hard to get around. Big platforms like Google and Facebook have a lot of power when it comes to ads, and their revenue is growing all the time.

Using these services comes with a price, and the price is that endless stream of ads one comes across on the internet.

But what if it didn’t have to be that way? What if advertisers could work more closely with users and content publishers to make the experience more pleasant for customers and more profitable for themselves?

It could be possible, but it would require a big overhaul of the current system and a new way of sharing data.

First, let’s check out why ads are so annoying now.

Why are ads so annoying?

Digital advertising is all about data. In the U.S. alone, spending on data is forecast to reach $11.4 billion in 2018, with advertising a big driver for this.

Advertising companies are supposed to use your personal data to target you with the ads. In effect, this would result in you seeing ads for products you actually want to buy. Unfortunately, data sharing is a messy area and it doesn’t always go according to plan.

Many companies buy and sell user data, in the form of email lists for example, and the result is users are mixed up and incorrectly targeted. Hence the heaps of irrelevant ads.

Advertisers also find it hard to directly target their customers. Publishers, who produce the content that generates traffic, rarely have a close relationship with advertisers as there aren’t enough platforms that allow this.

The result is that advertisers are unable to rely on genuinely effective types of advertising that involve real dialogue with customers. Instead, they’re forced to just pump out banner ads and hope for the best. The result is annoyed subscribers and poorly performing ads.

The problem stems from centralization. Big companies like Facebook, Google, and YouTube dominate the advertising industry, making it near impossible for advertisers to build relationships with publishers or their subscribers. In fact, 93% of marketers use Facebook advertising regularly.

This makes it much harder to tailor ads for customers and share data effectively. The solution is to move to a more decentralized model — but how?

Using blockchain to decentralize advertising

Blockchain technology is frequently hailed for its ability to build decentralized networks with no central point and no middlemen. This would be a perfect solution to the problems with ads — it allows us to cut out third-party platforms and focus on real relationships.

One Blockchain project is working to disrupt the online advertising world and it’s called Kind Ads.

Kind Ads raised $20 Million in a private round and has recently finished a long process of onboarding publishers and advertisers and want to change the way online advertising works by building a decentralized blockchain platform using its own tokens as currency.

This way, advertisers can transact with content publishers to gain access to their subscriber base. It allows advertisers to communicate more effectively with their potential customers, and target ads in a way that is less annoying and more profitable.

For example, advertisers will be able to shift from randomly generated banner ads to things like push notifications and chatbots, which have been shown to be far more effective at converting leads into customers. They’re also less annoying and much effective.

Customers, meanwhile, will be able to decide who they want to share data with, by selling their data in exchange for Kind Ads tokens. This gives them more control over the advertisers they interact with. They’ll also be able to decide how much activity they want to see and even opt out of lists they don’t want to be in anymore.

This kind of new, smarter system could change digital marketing forever. It’s a more democratic way of advertising, one where advertisers and their targets have more of a relationship. It’ll make the experience of being online more pleasant for users while taking the power from big third parties and returning it to advertisers and content producers.

The people who generate traffic will be rewarded more fairly, and advertisers will be able to pay less to get their message out.

The goal of Kind Ads is to have better suitable and relevant ads for users, more revenue (no middlemen) for the publisher, and zero fees for advertisers.

Everybody wins.

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SDA Bocconi, Italy’s Top Business School, Partners with 2U, Inc. to Expand Online Continuing Education Programs 5300

2U, Inc. (Nasdaq: TWOU), a global leader in education technology, today announced a new partnership with SDA Bocconi School of Management to develop and launch a suite of short courses in business essentials, sales management, blockchain, and a new offering for both organizations—sustainable fashion. These four short courses will be available in 2021 through GetSmarter, a 2U, Inc. brand.

“At SDA Bocconi, we’re training the next generation of business leaders in the skills needed to guide companies to profitability with an emphasis on ethical and sustainable operations,” said Gabriele Trolio, Associate Dean for the Open Market and New Business Division of SDA Bocconi School of Management. “To continue delivering on this mission, we’re partnering with 2U to grow our global impact by delivering cutting-edge, rigorous online business programs to more learners in Italy and beyond.”

The global economy needs an infusion of skilled business talent, particularly in light of the COVID-19 pandemic. Professionals around the world need flexible training programs to help meet this demand while advancing their job prospects and career growth. Two areas in particular—blockchain and sustainable fashion—are on the rise in 2020, both on the B2B and B2C fronts. According to LinkedIn data, blockchain topped the list of hard skills employers are looking for in 2020. And according to a recent McKinsey survey, engagement in sustainability has deepened during the COVID-19 crisis, “with European consumers wanting fashion players to act responsibly and consider the environmental impacts of their business.”

With these new short courses, SDA Bocconi and 2U are giving professionals access to the in-demand skills training needed to lead today’s corporations, NGOs, and nonprofits to long-term success.

Brane Inc Welcomes New Advisors Wellington Advocacy and Former Ambassador Bruno Saccomani 5577

Brane Inc., a leading digital asset custodian service, announced today that Wellington Advocacy has joined its Advisory Board. Representing Wellington Advocacy is Canada’s former Ambassador to the Hashemite Kingdom of Jordan and the Republic of Iraq, RCMP Superintendent (Ret.) Bruno Saccomani.

As a member of the Advisory Board, Saccomani and Wellington Advocacy will work to establish strong relationships with law enforcement agencies who routinely seize cryptocurrency and seek the secure and safe-keeping of those assets.

“Bruno Saccomani’s keen understanding of the law enforcement landscape, together with Wellington Advocacy’s network of public officials, will support the growth of Brane Inc.,” said Nick Koolsbergen, CEO of Wellington Advocacy. “We are excited about Brane’s innovative solutions and look forward to working with them to advance the capabilities of law enforcement agencies across the country.”

Prior to serving as ambassador, Saccomani had a distinguished career spanning 28 years in the Royal Canadian Mounted Police, including serving as Officer-in-Charge of the Prime Minister’s Protection Detail Branch. In this capacity he was responsible for the strategy and tactics required to protect the Prime Minister of Canada and his family at home and abroad. Saccomani has significant experience working with law enforcement and government agencies around the world.

“There are tens of millions of dollars worth of digital assets being seized by law enforcement agencies across Canada. Brane is excited to work with Wellington Advocacy and the former Ambassador to speak to those agencies and offer our digital asset custodial services.” Adam Miron, Executive Chairman, Brane Inc.

Wellington Advocacy is a public affairs firm whose associates have decades of experience serving as senior advisors in Canada’s highest political offices, including those of former Prime Minister Stephen Harper, Premier Jason Kenney, Premier Doug Ford and former Premier Christy Clark. Led by Koolsbergen, Wellington Advocacy offers services in government relations, strategic communications and campaign strategy. Previously, Koolsergen served as Chief of Staff and Campaign Director to Alberta Premier Jason Kenney, as former Premier Christy Clark’s Chief of Staff, as Director of Issues Management to former Prime Minister Stephen Harper, and as a senior advisor to numerous federal Cabinet Ministers.

Bit Digital, Inc. Announces the First Half of Fiscal Year 2020 Financial Results 6487

Bit Digital, Inc. (Nasdaq: BTBT) (the “Company”), an emerging bitcoin mining company headquartered in New York, U.S. today announced its unaudited financial results for the six months ended June 30, 2020.

“We commenced our bitcoin mining business in February 2020. By now, our hash rate capacity reached 1,250 Peta-hash per second (“Ph/s”), and the management has determined that the Company, in terms of the operating hash rate capacity, is the first among NASDAQ listed companies in bitcoin mining industry.” said Mr. Hong Yu, the Chief Strategy Officer of the Company. “We are and we will make continuous investments in improving our hash rate capacity to keep our competitiveness in the industry.”

“The bitcoin mining business is a challenge and an opportunity to the Company. We performed comprehensive evaluation, planning and design on the new business before we got started.” said Mr. Erke Huang, the Chief Financial Officer of the Company. “For the first half 2020, we had revenue of $0.69 million from our bitcoin mining business with hash rate capacity of 310 Ph/s. With the deployment of additional miners, we expect to make a dramatic increase in revenues in the second half 2020 with our continuous investments in miners and hash rate.”

Financial Highlights for the First Half 2020

  • Revenue from bitcoin mining business was $0.69 million.
  • The number of bitcoins earned from bitcoin mining business was 74.72.
  • The number of miners was 6,004 MicroBT M21S, of which 3,429 and 2,575 miners were acquired in May and June 2020, respectively.
  • The net loss from continuing operations of $0.37 million was all from bitcoin mining business, compared to $nil for the first half 2019.
  • The net loss from discontinued operations was $3.73 million for the first half 2020, as we provided full impairment on assets for our discontinued peer-to-peer and car rental business in the PRC, compared with the net loss from discontinued operations of $6.46 million for the first half 2019.
  • The net loss was $4.10 million and the loss per share was $0.24 for the first half 2020, compared with $6.46 million and $0.43 for the same period last year.

Business developments

On April 8, 2020, we acquired the XMAX Chain Limited, a wholly owned subsidiary based in Hong Kong. In the third quarter 2020, we launched additional 16,765 units of miners in Xinjiang, Inner Mongolia and Sichuan Provinces, all in the PRC.

On September 1, 2020, we established Bit Digital USA, Inc. (“BT USA“), a wholly owned subsidiary incorporated in DelawareUnited States, through which we intend to operate bitcoin mining business with our miners in the United States. In September, we commenced trial operation with 100 units of miners under operation in TexasUnited States.

On September 17, 2020, BT USA entered into a certain agreement with Compute North LLC headquartered in Nebraska U.S. Pursuant to the service agreement, Compute North would provide bitcoin mining facilities for the colocation and managing of mining equipment of the Company’s bitcoin business which are expected to save the Company operating utilities and rent cost. Going forward, we expect more miners operating in the Unites States.

As of the date of this report, we had a total of 22,869 miners under operations. As of September 30, 2020, our hash rate reached 1,250 Ph/s. At full deployment of our 22,869 miners, our hash rate capacity reached 1,250 Ph/s, with the aggregate mining efficiency of 61.88 joules per terahash (J/TH), consuming 76 MW of power. By the report date, we have earned an aggregation of 949.51 bitcoins and recognized unaudited revenues of approximately $10.08 million.

ExCore’s sale is LIVE 6940

ExCore

ExCore Sales and Impressive Staking

ExCore is a new and rapidly growing cryptocurrency that stands to eliminate inflation. Because there is a finite supply and no new tokens will ever be released, your investment in ExCore will never significantly drop from controllable causes. Right now, ExCore is in the middle of their private sale, but will release their public sale and staking platform next week on October 21. ExCore is a company that all keen investors should keep an eye on.

Private Sale

Today (October 14), ExCore launched their private sale to their whitelisted members. The sale is ongoing and takes place on Bounce, a secure medium used for crypto transactions in presales. It currently is about 25% full, and will go on until 10/17 or until the hard cap of $100,000 is reached.

You can participate via this link: https://bounce.finance/join/swap/3669 and this PASSWORD: excore2020

There are guides in ExCores telegram groups (Link can be found at bottom of this page) that explain in detail how to use the bounce platform.

Public sale

On October 21, the public presale will launch with a hard cap of $800,000 worth of ETH. Everyone will be able to participate in this sale as long as they have a metamask wallet. The minimum requirement for this sale will be 1 ETH, but keep in mind there will be gas fees, so you will need to have some extra in your account.

Staking

On the same day as the public presale, ExCores staking platform will also launch. Their staking platform offers an impressive 550% APY that will come from fees from every transaction on the ExCore network. To stake your tokens, there will be a 1% fee to stake your tokens as well as a 1.5% fee to unstake them, but staking for even just one day will be enough to cover these fees.

Summary

Not only does ExCore make for a great investment with their anti-inflation protocol, but if you also stake your ExCore you will be looking at some very nice returns. ExCore is without a doubt one of the best crypto investment options of 2020 and the sooner you get in, the better rates you will be able to buy at. The ExCore team is currently marketing everywhere they possibly can, so once the word gets out it will no longer be possible to buy tokens at this discounted price.

ExCore Links:

Here, you can find a few very helpful links, but most importantly the link to Github. This verifies the integrity of ExCore through our open source code (that anyone can see!).

Github: https://github.com/ExCoreFinance

Website: https://www.exvault.finance/

Telegram: https://t.me/excorevault

Twitter: https://twitter.com/ExCoreVault

Medium: https://medium.com/@excorefinance

Contract address: 0x87D3646B101977de0D2D58dfC5A70e84767A1909

Staking contract address: 0x28Ea47E0ff753AE99eE5241f468817Db6C476d

Technology and Insurance Giants are Among the Newest Members of MOBI 6580

The largest and most progressive companies in mobility continue to join MOBI, the Mobility Open Blockchain Initiative. The new community members join major automakers, smart city leaders, tech companies, startups, and other mobility stakeholders working together to accelerate the development and adoption of blockchain-based standards for the mobility ecosystem. These standards will be the foundation for a protocol-agnostic permissioned network that will enable all stakeholders to exchange, share, and monetize mobility and transit data.

“We are thrilled that AWS, Hitachi America, Ltd., Reply, USAA, and other mobility thought leaders see value in this technology, this community, and this vision,” said MOBI Co-founder and COO Tram Vo. “MOBI’s rapid growth is a testament to both the level of industry interest in blockchain technology and the recognition that companies of any size can benefit by collaborating to accelerate adoption.”

Companies seek to use blockchain and distributed ledger technology (DLT) to improve efficiencies and facilitate new services for valued clients and customers across the globe.

“AWS is delighted to join MOBI to work with its partners, sponsors, and affiliate members to help establish industry standards for smart mobility blockchain adoption,” said Bill Foy, Director of Automotive at Amazon Web Services, Inc. “Many of our automotive customers are working to apply blockchain and distributed ledger technologies to address mobility, supply chain, finance, and electric vehicle to grid opportunities. By participating in MOBI, AWS can help customers apply these new standards to make transportation greener, more efficient, and more affordable through collaboration with the community.”

Verifiable vehicle journeys are critical to building a trusted, intelligent, and shared mobility ecosystem. MOBI members across the mobility value chain are working together to create interoperable, scalable solutions that reimagine the business models of the future.

“The mobility industry is experiencing significant changes as connected vehicles, autonomous cars, Industry 4.0, and IoT impact the landscape. By teaming up with MOBI, we believe that the deployment of this blockchain initiative will help to create mobility ecosystems for driving innovation and enhance our core technologies to contribute in social, environmental, and economic values for our customers,” said Dr. Harsha Badarinarayan, Vice President, R&D of Hitachi America, Ltd.

The convergence of multiple rapidly maturing technologies such as AI, IoT, 5G, and blockchain, permits anything to have a secure identity, be intelligent, and securely transact with other things. New sensors, chip sets, and electronics are being developed by the industry to facilitate connected vehicle communication with other vehicles and infrastructure (CV2X). Together, these capabilities will define the future of mobility in the Smart City.

“Blockchain technology is now mainstream alongside IoT, Cloud and AI in defining the future of our world,” said Reply CEO Tatiana Rizzante. “In MOBI we have seen the opportunity to work with forward thinking companies, governments, and NGOs in making mobility services more efficient, greener, safer and building a more transparent and trustworthy ecosystem for our customers and the entire automotive industry.”

Truterra, LLC And Nori Launch Partnership To Address Major Challenges To Farmer Participation In Carbon Markets 6312

Truterra, LLC, the sustainability business and subsidiary of Land O’Lakes, Inc., one of America’s largest farmer-owned cooperatives, today announced a new pilot project with Nori, a company using blockchain technology to create a new voluntary carbon removal marketplace. The pilot focuses on addressing a key infrastructure challenge holding back the development of an ecosystem services marketplace at scale: the ability to easily translate existing farm data that capture the carbon removal impact of on-farm conservation practices into potential carbon credits that could offer a new viable revenue stream for farmers.

Through the pilot, Truterra is syncing up its best-in-class technology, the Truterra™ Insights Engine, which farmers are already using to generate customized stewardship and profitability data and insights for each field and acre, with Nori’s carbon marketplace. Growers will be able to use the data they’ve already entered into the Truterra™ Insights Engine and other sources of farm data to submit to Nori, at no cost to them, to see the potential value of carbon credits they could generate as a result of the soil health-building practices they have implemented on their farms. Currently, farmers can be paid up to $15 per tonne of carbon sequestered in the soil on Nori’s marketplace.

The pilot will make it easier for growers to understand what they have to gain in a carbon market and to use that information to make decisions about their stewardship practices. Under the pilot, farmers will retain full ownership of their data – as they do at all times as part of the Truterra™ Insights Engine– and Nori can provide guidance on how much data to use to qualify for carbon credits.

“As a wholly owned subsidiary of Land O’Lakes, Inc., which is a farmer-owned company, Truterra is focused on developing new ways for our farmers to derive value both from their data and from the stewardship practices they have made the choice to implement on their farms,” said Amanda Neely, Senior Manager, Technology and Innovation, Truterra. “There’s a lot of excitement and, frankly, some big promises out there about carbon markets and the potential for farmers to derive revenue from them. But private sector markets are still in their early stages and there are still many challenges to address before they can scale and become mainstream. This partnership is designed to identify and address those challenges, and deliver real results and value for the planet and for our farmers, building on the improved profitability and better return-on-investment that farmers in the Truterra network may see as a result of implementing certain conservation practices.”

“This is an amazing opportunity to scale with a partner whose goals are aligned with supporting farmer’s needs and transitioning to more regenerative supply chains,” said Christophe Jospe, Nori co-founder and Chief Development Officer. “Through this effort, we’ll help reward farmers for storing carbon, find ways to more efficiently use farm-level operating data and new soil health monitoring and measurement techniques, and build upon the learnings of our pilot to ensure that the Nori program works for the farmer first.”

Truterra and Nori are working with a handful of farmers and ag retailers in the Truterra network to develop the pilot during this growing season, which will continue into the 2021-2022 growing season. The partners will continue to add new ag retailer and farmer participants in the coming months.

The pilot partners will apply lessons learned to make carbon markets more accessible to Truterra’s network and, ultimately, all of agriculture. Participating in the pilot will also give farmers and ag retailers in the Truterra network an opportunity to directly impact how farmers can be rewarded for good stewardship practices as carbon and ecosystem services markets become more mainstream.