The Future of Social Media 346

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Unidot – A Decentralized and Transparent Platform to Offer Seamless Staking Experience 3310

Amidst a wide range of DeFi protocols that bestow the crypto admirers with limited opportunities, Unidot is an exception. It is an open-source, decentralized, community-driven DeFi protocol that facilitates users with staking and yield farming. The non-custodial service offered by the platform will allow users to manage their funds individually, and no governing bodies will be involved. They assist users with payment flexibility by accepting both fiat currencies and cryptocurrencies, including Bitcoins (BTC), Ether (ETH), TRON (TRX), Binance Coin (BNB). Unidot’s unique staking platforms and high return on investment rates give the platform an upper hand.

UT – The Indigenous Token of the Platform: Unidot (UT) is the native utility token of the platform. It is a BEP-20 standard token built on the robust base of the Binance Smart Chain network. Preferring this network would assure the users of the platform with faster transactions at affordable prices. Staking these tokens in a particular plan would make users reap remarkable rewards.

Get to Know the Merits of Unidot:

The first and foremost merit of owning a UT token is that it offers an excellent passive income solution for the users of the platform. Unidot is known for its high yield rates. It is comparatively higher than the other DeFi platforms in the market. The entire process is managed by smart contracts, and it greatly contributes to security. It is meticulously designed to provide the best-in-class user interface which is effective, interactive, and attractive. This interface makes it easy for the participants to kick-start their crypto investments instantly. On the whole, Unidot is a community-driven platform that strongly believes in collective growth.

The Scope of Unidot: As an organization backed up by adept blockchain and cryptocurrency experts, they have plans to commence their own decentralized exchange with an assorted range of DeFi services. Also, their groundbreaking roadmap includes plans to launch their own blockchain network.

Massive NFT and Token Giveaway From Polker as Staking is Announced! 3706

Polker.Game has been bringing a constant stream of updates, development, and listings over the last few months – and they are not showing any sign of slowing down. Polker is one of the major sponsors of Polycon 2021, the largest Polygon event of the year – all this less than 10 days after Polygon announced the partnership and awarded a grant to Polker. The day before Polycon went live – Wednesday the 15th of September – Polker surprised the community with the announcement of a huge giveaway.

The NFT giveaway is massive – 1st place is going to be a Holographic Ultra-Rare. This sold at auction in August for over 3.3ETH ($10,000). There will also be 9 other NFTs for the runners up. This is not all – 500 people will be winners of 50 PKR tokens!

POLKER 5

 

Polker Release Staking Platform – Countdown Begins

Just one day after the news of the competition, Polker announced that staking of their native token PKR will be going live on Friday the 24th of September at 13:00EST. Polker’s initial staking pool will run for 90 days and will go live with $100,000 of PKR tokens. With the constant stream of events and announcements expected throughout these 90 days, the value of the $100k at the end is likely to be much greater – an opportunity much too great to miss out on for a project with such potential.

Staking is going to work on the Ethereum blockchain – and they will be hosting the staking pool on their own fully audited platform. The development team have proven yet again that not only do they understand how to develop impressive gaming content, they are more than competent at blockchain implementation too. Have a look yourselves, the countdown is live on their website!

Polker NFT & PKR Giveaway

With the huge amount of positive news recently from Polker it seems the team have decided to allow everyone to win some of their impressive NFTs. This includes one Ultra-Rare, two Rare, and six Standard NFTs – these will be given to those who make the single largest buys on either PancakeSwap or Uniswap during the competition period. This isn’t just for whales though – everyone who makes a buy and submits the transaction hash (txid) to Polker will have the chance to win one of 500 prizes of 50 PKR tokens.

The competition will run until PKR staking goes live, so you have until Friday 24th to partake in this giveaway. Further information on this can be found on Polker’s Medium here.

Polker.Game In The News

Polker’s name has been appearing more and more frequently across the crypto world in recent weeks. This seemed to begin as PKR listed on centralized exchange BitMart and as Akon, the R&B superstar and crypto enthusiast shouted out to Polker. The video can be seen here.

Shoutout to Polker man, this game is revolutionary, I got a chance to play and wow, a card game experience in 3D, built-in Unreal Engine 4, this is hands down, this is the best play to earn, NFT game in the space.” Akon

More About Polker

Polker is preparing to release their Play-to-Earn poker platform, a unique and impressive online gaming experience utilizing Unreal Engine 4. The game will be available for absolutely anyone to play, for those looking to play a couple of quick hands at a table without wagering any money – the game is available completely free.

Polker’s native token has a market capitalization under $4m – with the amount of news and development going into this project it’s clear that not only is this a project to keep your eye on for their products, it’s also an investment opportunity too good to miss.

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Claire AI data storage protocol set to go live 3270

The Claire Project, specializing in the application of the AI storage protocol knowledge graph, will go live soon. It is the first of its kind utilizing blockchain technology to create a decentralized, co-constructed, shared, distributed, highly secure and trusted knowledge graph collaboration platform. The project allows users in the global knowledge community to achieve distributed collaboration with extremely low labor and management costs, in a move to take the value of knowledge graph data to a new level and realize the final goal of “data as value” as the Internet enters its next stage of evolution.

The Internet has been around, growing and evolving for nearly 30 years. During the transition from Internet 1.0 to Internet 3.0, data storage and security risks have hindered the medium’s growth path. Online users are constantly concerned about user data breaches, asset information exposure and account information theft, among other data security issues.

The emergence of the Claire Project will not only remove the dependency of traditional internet knowledge graphs on a central server, but also, to a meaningful extent, break up the monopoly exercised by Internet tech giants when it comes to data graphic primitives.

The Claire Project focuses on data storage and a data value ecosystem

Claire AI data storage protocol is the first distributed storage protocol for AI data. By integrating IPFS storage technology, Token incentive mechanism and DAO governance model, it creates four types of trusted storage, trusted incentives, trusted governance, and trusted finance. The project also combines AI data screening and processing collaboration networks for a fully autonomous network community, with effective value data to provide necessary support for commercial applications at scale.

Secondly, since its inception, the Claire Project team has very much come to the realization that, as result of decades of development since the Internet first came into existence, the storage market has become saturated, while the next stage of growth could be the data market that can serve as an effective increment, especially internet-based value storage data.

Thirdly, a lower barrier to entry makes the Claire Project more accessible to users. In the knowledge graph collaboration scenarios of Claire AI storage protocol, anyone can be a node on Claire by pledging a certain amount of CLRs (Claire tokens).

Fourthly, the information and data on the Internet are fragmented and mostly are based on small files and micro data generated by high-frequency micro collaborations. This is what Claire is meant for.

The Claire ecosystem is expanding steadily, bolstered by a series of industry chain ecosystems surrounding Claire such as mining machines, mines, mining pools, cloud computing power, cloud storage and cloud mining machines, all of which are gradually moving towards large-scale applications.

Taking into account the exponential growth of Internet knowledge graph data, ensuring data validity, security and efficient storage access will be a challenge that anyone interacting with the Internet will have to face in the transition from the ecological Internet to the value Internet. The launch of Claire also provides a pioneering reference for the next stage of the Internet’s evolution.

FXT to launch its DeFi staking platform after the success of FXT Token 4656

FXT – a company witnessing the remarkable success of its FXT Token – is geared to launch a DeFi staking platform. The platform will be built on Binance Smart Chain and will enable crypto enthusiasts across the globe to stake their BEP-20 FXT tokens in return for lucrative interest that will be given annually. The staking period will be divided into different vaults – each vault having specific days for which the users will be required to stake their FXT Tokens and the interest that will be earned by them.

Given these five vaults, users will be able to participate in multiple vaults. A user can stake a single vault multiple times. The earlier the staking, the higher will be the earning. FXT DeFi staking platform will be an opportunity for FXT Token holders to earn money by staking their assets. Those already holding FXT Tokens can capitalize on the opportunity to participate in the FXT DeFi staking platform to grow their funds. However, those who do not have FXT Tokens, but want to leverage the opportunity, can buy the Tokens from any of the top crypto sites, such as CoinMarketCap, Bilaxy, Fatbtc, and ProBit Exchange.

Beaxy Taps Blockdaemon for Node Infrastructure 3976

Blockdaemon

Digital asset exchange Beaxy today announced it has begun migrating operations to leading blockchain infrastructure provider Blockdaemon. Since its founding in 2017, Blockdaemon has grown rapidly toward becoming the de facto blockchain entry point for institutions and crypto platforms all the while garnering trust from custody providers, development teams, and exchanges. Its list of supported blockchain networks includes many of the major names in the industry such as ETH 2.0, Bitcoin, Polkadot, Solana, Cardano, the Lightning Network, and Cosmos. Blockdaemon has deployed more than 10,000 nodes and it’s infrastructure is being used indirectly by more than 25 million registered users worldwide.

Learn more about Beaxy’s new partnership.

Node management is one of the most critical infrastructure elements at any exchange. Persistent server uptime, data integrity, and redundant 100% reliable architectures are all essential to efficient operations. Blockdaemon specializes in these key components to such an extent that the company provides a guarantee to its customers against loss of funds and platform downtime.

Cooper Craighead, Beaxy’s Head of Customer Support, commented, “Up to this point all of the monitoring, updating, and adaptation to account for constantly changing security environments and hard forks had to be done in house at high cost. Blockdaemon’s node solution comes with 24/7 monitoring that will help us catch technical issues before they snowball into long maintenance periods. Anyone who has run even a single node on one network before will tell you – they’re resource hungry. Blockdaemon’s scaling cloud solution will allow our infrastructure to operate with less overhead making it lighter and faster.”

Having realized record trading volume in Q3, gaining the infrastructure backbone provided by an industry wunderkind like Blockdaemon will position Beaxy well for prolific user growth in the year ahead.

About Beaxy

Beaxy Exchange is headquartered in Chicago, Illinois, USA and is operated globally by Windy Inc. Windy Inc is registered with the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN).

About Blockdaemon

Blockdaemon is the leading independent blockchain node infrastructure to stake, scale, and deploy nodes with institutional-grade security and monitoring. Supporting 40+ cutting edge blockchain networks in the cloud and on bare metal servers, Blockdaemon is used by exchanges, custodians, crypto platforms, financial institutions and developers to connect commercial stakeholders to blockchains.

Play-to-Earn Game from Polker (PKR) Listed on BitMart Exchange – Endorsed by Akon 5106

Polker

The Play-to-Earn NFT based Polker.Game‘s native token $PKR has been officially listed on the popular centralized exchange BitMart. Polker.game has been in the spotlight recently as Akon, the American R&B superstar and record producer gave his official endorsement of polker stating that the “game is revolutionary” and that Polker is “hands down.. the best play to earn, NFT game in the space.”. “Watch Akon’s Video Here“. With the BitMart listing and celebrity endorsement from Akon, Polker is perfectly positioned to become a major player in the Play-to-Earn league.

What is Play-to-Earn?

Although not a new concept, play-to-earn has become a trending term due to the popularity of the NFT game AXIE infinity. In the past, previous play-to-earn games have also achieved success – however, thanks to the huge amount of development in the blockchain space in recent years the gaming experience is now massively improved.

Play-to-Earn games are essentially free to play and open to anyone and everyone. By simply using the platform players can earn native platform tokens or NFTs – both of which have real-world value. Allowing players to earn tokens and NFTs that can be sold or traded has created a paradigm shift in online gaming – Polker is leading the way with the Play-to-Earn poker platform.

Why Polker.Game?

With Play-to-Earn blockchain gaming growing at an unprecedented pace, Polker.game is poised to change the world of online poker with its unique approach to gameplay. Since the chips used in Polker have no value – the game removes the gambling aspect of poker whilst maintaining prizes that have real-world value. Polker’s play-to-earn poker platform is about competition and skill instead of gambling. Although still in the early days, Polker NFTs have already sold for $10,000 (3.8ETH) on OpenSea.

Growth Potential of Polker (PKR)

With Akon supporting the platform and Polker’s play-to-earn poker platform being live, Polker and $PKR have a huge amount of growth potential. The fact that $PKR is now being listed on centralized exchange BitMart increases this potential massively.

The business model that Polker follows is similar to that of AXIE INFINITY (AXS) which has a fully diluted market cap of $19.4bn at the time of writing. Polker (PKR) currently has a fully diluted market cap of $40.2m. If PKR were to reach the same market cap as AXS then the current value would increase over 482x. Simply put, a $1000 investment in PKR today would be worth over $482,000 if Polker were to grow to the same market cap as AXIE INFINITY.

Even reaching half the market cap of AXS in the short-term which is a much more reasonable expectation would allow for a 24,000% increase in value – an ROI that is too good to miss out on for any investor, especially with Akon backing the platform.

Polker Listing on BitMart

Polker (PKR) is a cross-chain token with a functional bridge between Ethereum, Binance Smart Chain (BSC), and Tron – with a Polygon bridge under development. Until now, $PKR has only been tradeable on decentralized exchanges UniSwap, and PancakeSwap. Now listed on popular and centralized exchange BitMart, Polker (PKR) can be traded by a much larger demographic with the newly listed USDT-PKR pair.

With BitMart listing $PKR and Akon shouting out the play-to-earn poker platform offered by Polker the potential of this platform is unrivalled.

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