The Future of Social Media 343

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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NetObjex Partners with Zortag for Anti-Counterfeiting and Tracking of Assets for the Digital Economy 6921

NetObjex, a SaaS Platform for the Digital Economy, today announced a partnership with Long Island, NY based Zortag, a maker of security and authentication technologies. NetObjex, a leading player in the Digital Asset space, has developed NFTs (Non-Fungible Tokens) for digital, physical and dynamic assets for last 4 years, announced new last-mile security measures. “NFTs are a great way to tokenize unique assets. These assets can be a) digital e.g. music, movies; b) physical e.g. paintings, sculpture; or c) dynamic e.g. energy, water, carbon emissions. We have a comprehensive platform for handling all these cases using our unique combination of IoT-AI-Blockchain system”, stated Raghu Bala, CEO of NetObjex.

“We have a patented technology at Zortag that is a powerful anti-counterfeiting solution, and when integrated with NetObjex provides customers with the peace of mind that the physical asset backing the NFT is infact authentic”, states Dr. Satya Sharma, President & CEO of Zortag.

The NetObjex platform provides capabilities for

  • creation digital twins of physical assets
  • associating that twin with an NFT on a blockchain
  • the creation of storefronts for the sale of NFTs
  • secure vaults for those wanting to warehouse their valuables
  • wallets with unique Zortag scanning capabilities for consumers to verify physical goods and track their NFT tokens

“We have built an end-to-end platform for all participants in the NFT ecosystem, which sets us apart from the rest of the pack”, added Bala.

About NetObjex
NetObjex provides enterprise software and business solutions for real-time tracking, tracing and monitoring of digital assets. The industrial grade NetObjex Matrix digital twin asset management platform unifies IoT, AI and blockchain technologies as a continuum for intelligent automation and data marketplaces. NetObjex clients and partners benefit from global coverage across key verticals like energy, manufacturing, transport, healthcare, communications, retail & government.

About Zortag
Zortag provides a unique identity to any physical item which is almost impossible to be duplicated, even by Zortag itself. Such an item may be an article of commerce, an entity, or an individual. Uniquely identifying an item, authenticating the genuineness of that item, and authorizing who has access to information about that item is a major organizational challenge in today’s digital economy. Furthermore, assuring the authenticity and integrity of goods, people, and information is critical in all business and personal transactions. Our technology has wide applications to this end, including protecting brands from counterfeit products, providing secure access to digital assets, making information available to different constituents at varying levels including law enforcement, authenticating products for sale on online shopping sites, and securing supply blockchains and the storage of cryptocurrencies.

Original Basquiat Headlines NFT Auction 6111

With bids starting at a single Ethereum, the first Non-Fungible Token (“NFT”) featuring original work of world-renown artist Jean-Michel Basquiat (American,1960-1988) will go to auction beginning APRIL 26, 2021 thru APRIL 30, 2021 at https://opensea.io/accounts/DaystromNFT. The online auction is sponsored by DAYstrom, the Emmy-winning, multi-segment mindshare behind the iconic BowieBank who anonymously said; “Markets no longer trade upon consensus alone, it’s anonymity, exclusivity, authenticity and individuality that determine value on the Blockchain today; NFT’s are an asset whose time has come.”

The highest bidder will receive an encrypted digitized token of Basquiat’s original work captioned “Free Comb with Pagoda” (mixed media – 1986) conveyed on the Etherium blockchain, along with all related IP and copyright in perpetuity. The artist’s work and signature have been certified by the Authentication Committee of the Estate of Jean-Michel Basquiat, with provenance including Michael Petronko Gallery in New York, private collection in Nevada, Heritage auction as lot #64054 in 2012 and finally sale to private collector in 2015 where it remains. At the winner’s discretion, the original artwork will be deconstructed, leaving the NFT as the only remaining form of Basquait’s work to exist.

Basquiat is widely considered among the most highly valued modern artists in the world and appears in permanent collections at LACMA, MoMA, Metropolitan Museum of Art and the Whitney Museum of American Art. His work has shattered public sales records across the globe and periodically appears at Christie’s, Bonham’s & Sotheby’s where his work brought $110 million at auction in 1997. Although the 27-year-old “Radiant Child” died in 1988 after only a decade as a professional artist, his impact remains eternal.

SOS Enters into a Purchase Agreement for 575 Cryptocurrency Mining Rigs 6043

SOS Limited (NYSE: SOS) (the “Company” or “SOS”) announced today that the company has entered into an agreement to purchase 575 cryptocurrency ETH mining rigs. Under the terms of the agreement, the Company is expected to obtain approximately 400 GH of ETH hash rate. The mining rigs are expected to be delivered on or about April 30, 2021.

This purchase is another step in implementing SOS’ cryptocurrency mining strategy. The Company is pleased it has been able to secure mining capacity during this global mining equipment shortage.

Mr. Yandai Wang, CEO of SOS, commented, “we are optimistic about the future of cryptocurrencies and Ethereum in particular. This is part of our overall strategy to develop blockchain-based environments and services and which will be a core part of our growth in 2021 and beyond”.

About SOS Limited

SOS is an emerging blockchain-based and big data-driven marketing and solution provider as well as cryptocurrency mining operator. The core infrastructure of SOS’ marketing data, technology and solutions to insurance and emergency rescue services is built on big data, blockchain-based technology, cloud computing, AI, satellite, and 5G network, etc. SOS has created a cloud “software as a service (SaaS)” platform for emergency rescue services, with three major product categories: basic cloud, cooperative cloud, and information cloud. This system provides innovative marketing solutions to clients such as insurance companies, financial institutions, medical institutions, healthcare providers, auto manufacturers, security providers, senior living assistance providers, and other service providers in the emergency rescue services industry.

SOS has obtained a national high-tech enterprise certification and the title of “Big Data Star Enterprise,” awarded by Gui’an New District Government. Staying on the forefront of digital technology innovation, the Company has registered 99 software copyrights and 2 patents. For more information, please visit: http://www.sosyun.com/ .

Big Plays in the Online Gambling Space 5861

Before COVID-19 transformed the world, many sectors were already moving toward digital adoption and adaption; the global pandemic has hastened that transition in many ways. The world revolves around smartphones, laptops, computer and digital devices as almost anything can be done online—from seeing a doctor to attending school. Even as hope for the pandemic ending surges, the trend to live life online is likely here to stay. The founders of Lottery.com (Profile), which recently entered a definitive merger agreement with Trident Acquisitions Corp. (NASDAQ: TDAC) to become a publicly listed company, recognized the shifting trend years ago and were pioneers in addressing the untapped online global lottery market. The company has found a way to combine blockchain with other cutting-edge technology to provide at-home lottery participation, with the end goal of being a leader in the huge lottery and sports betting markets. Now the company is timing its entrance into another hot public market: investor appetite for special purpose acquisition companies, or SPACs. The gambling space could see unprecedented growth as the pandemic eases and the economy recovers. Some of the big players in the space have online options and are looking to benefit from all things digital. Boyd Gaming Corporation (NYSE: BYD) offers B Connected Online, a robust, attractive online player community. Caesars Entertainment Inc. (NASDAQ: CZR) has Caesars Casino & Sportsbook where users can participate in world-class casino games and wager on sports. Wynn Resorts Limited’s (NASDAQ: WYNN) WynnBET is a premier casino and sports betting app that was just awarded an online sports betting permit in Virginia, and Las Vegas Sands Corp. (NASDAQ: LVS) is reportedly eyeing online betting opportunities.

  • Valued at $398 billion, the global lottery market tops out at more than the SaaS, video games and film industries combined.
  • Lottery.com has announced a definitive agreement to become a public company through a business combination with Special Purpose Acquisition Corporation (SPAC) Trident Acquisitions Corp.
  • The company has created a suite of high-margin lottery products, with operations in 12 U.S. states and plans for expansion.  
  • Future gross revenue forecasts estimate $71 million in 2021, $279 million in 2022 and $571 million in 2023.

Mind-Boggling Numbers

Multibillion-dollar markets are compelling opportunities, and that is certainly true of the $138 billion global video games or $158 billion Software-as-a-Service (SaaS) sectors. However, even more attractive is the $398 billion global lottery market — larger than the global video games and SaaS markets combined. Even more mind boggling are the projections that the global lottery market will reach $625 billion by 2025.

Despite the numbers, the opportunity is often unrecognized as long-held patterns of buying lottery tickets at a retail point of sale may seem hard to change. With less than 3% of global lottery sales made online, the challenge is evident, but the potential is vast: that’s only an estimated $12 billion market penetration into a nearly $400 billion industry. With an increase in online activity seemingly inevitable, the possibilities of growth and return seem appear significant.

Behold the pre-ICO Sale of Bitsfine with its BFN Token – a Futuristic Token Offering Multitude Benefits 5974

The acceptance of blockchain technology is on rage. Harassing the power of blockchain technology and cryptocurrency – Bitsfine has added an entirely new dimension to the utility of cryptocurrencies. It is a detailed ecosystem offering crypto utility services.

Even though all the leading banks and financial institutions worldwide have already been interested in blockchain technology and cryptocurrencies, hardly there is any way to spend it. Crypto holders have to convert the cryptocurrencies into fiat currencies to use for real-world transactions. That’s what inspired Bitsfine to develop a platform where crypto holders can use cryptocurrencies for their real-world usage with ease.

The best news is that it has its own coin, called BFN. Why so? The BFN is the foundation of the Bitsfine entire concept. It allows its users to directly purchase any service, with minimal transaction cost, at lightning speed, with utmost security, and by maintaining transparency.

You can use the standard go-to token- Bitsfine token (BFNT) and all other cryptos like BTC, ETH, etc., the way you want, without converting them into fiat.

The platform’s core offerings are; a utility token, banking services, debit card, and DeFi services. The Bitsfine company will offer utility and banking services, whereas major gaming and social trading platforms will accept the BFN tokens. At the social trading platform, anyone can trade and invest without in-depth knowledge of trading because you can avail the service of professional traders who will trade for you and share the profit.

The platform has a massive variety of gift cards and vouchers. Cryptocurrencies can be transferred into Bitsfine prepaid debit cards and transacted at ease through ATMs. In this decentralized world, we want everything at our fingertips. Therefore, Bitsfine App is here, which works for both android and iOs users.

Bitsfine ICO is Live now– 1st April 2021. Behold this futuristic movement, and participate at the earliest! Here are the details of both offers-

1. The total supply of coins is 1000 crores.

2. For the first 5% tokens, a user will get a 100% bonus if they buy 10 lakh tokens or above in a single transaction.

3. A user who buys 40,000 tokens or above in a single transaction will get a bonus of 25% for the first 10% tokens.

Popular cryptocurrencies like Bitcoin, Ethereum, and Ripple can be used to buy BFN tokens seamlessly.

To participate in the ICO, visit its official website https://ico.bitsfine.io/register.

The Biggest Video NFT Drop Event in Asia Ended With 103.5 ETH on Define Art 5263

DeFine Art has completed the biggest video NFT drop event in Asia with Bart Baker, the No. 1 American social media influencer in China. It is another milestone for NFTs in Asia after Korea’s first NFT art auction from Mari Kim. Bart Baker’s video NFT drop lasted 24 hours from 3 p.m. March 29 to 3 p.m. March 30 KST. The auction closed with a total auction sale of 103.5 ETH (~$190,000) in a successful effort from a top social media influencer in the Asia NFT market.

One of the eight NFTs called The Bart Baker Experience sold for 80ETH. The winner of that NFT would, for the first time in history, make a video with Bart, which would be distributed on his social media channels and minted into an NFT. The seven other NFTs were Bart’s most popular videos, including Journey to the West, Song to a Hero, and more.

Bart Baker is the No. 1 American influencer in China with over 40 million followers worldwide and over 25 million followers in China across Douyin, Kuaishou, and Weibo. In the United States, Bart also has over 16 million followers, with 10 million on his YouTube alone.

DeFine Art is the premier decentralized NFT Platform that supports Asia’s broader NFT ecosystem. The platform facilitates the fusion of real-world assets and blockchain technology in many aspects, with digital art, music & videos, gaming, collectibles, and decentralized financial assets being tokenized into digital assets. It is the gateway for top artists, musicians, influencers, and creative talent across Asia to enter into the NFT world. Additionally, it functions as a decentralized NFT marketplace with features including auctions, Initial NFT Offerings (INO), on-chain exhibition, and DeFi modules that enable NFT assets’ tokenization into more liquid financial assets.

This drop has attracted extensive social media attention from the DeFine Art community, especially from the Korean market. It has become the first effort of top social media KOLs like Bart Baker to tokenize videos and successfully pushed NFT in the Asian crypto market.