The Future of Social Media 197

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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HubMiner Inc. Announces the Launch of World First Advance Direct Liquid Cooling Miner: Enhanced Performance and Productivity 4555

Hubminer Inc. is strongly emerging as a game-changing discovery in the rapidly evolving global cryptocurrency market. The company recently announced its arrival with four cryptocurrency mining rigs, each offering hash rates that are unheard of in the industry. The four products from Hubminer Inc. can be used for mining Bitcoin, Litecoin, Ethereum, Monero, Dash, and Zcash. The earliest customers of the company have already started to receive the first set of miner shipped out already.

Driven in part by recent speculation around Bitcoin’s third halving, the current macroeconomic environment, and as more sophisticated investors enter a maturing market, According to the data released by TokenInsight, last quarter, total derivatives market trading volume on Huobi Futures reached $438 billion, accounting for 22% of the total market trading volume. While institutional traders were major contributors to the recent growth, there was also a substantial uptick in activity from retail traders.

“The last few quarters have been particularly exciting for the crypto derivatives market, but I’m more excited that the increased activity we’re seeing today may be a catalyst for widespread crypto adoption,” said Ciara. “Rising demand for crypto derivatives from both institutional and retail user bases signifies growing acceptance of digital assets and a maturing market.”

Hubminer Inc. is constantly innovating to bring new, improved mining equipment to the market. Currently, the company’s offering consists of HubMiner’s range of mining rigs. They are multi-cryptocurrency mining platforms that support operations on Bitcoin, Litecoin, Ethereum and Dash blockchains. There are currently four different products on offer – F-X8, F-X16, F-X32 and F-X16 x2, all capable of supporting profitable operations on the blockchain of choice.

Delivery Fee and Custom Fee will be covered by HubMiner Inc., the customer only pays for the unit and receives everything needed for setup without any hidden fees. “Consumers now know our competitors are beat. They can’t reach our power, and our extremely low power costs. We have huge mining power. It’s the best investment on the market,” said Richard McDermott, Operational Director, COO, HubMiner Inc. “We have strived to give customers the first-rate possible investment in the market.”

KuCoin Doubles Down on Its Commitment to Compliance and Security with Chainalysis Partnership 4299

KuCoin, an IDG-backed crypto exchange, today announced that it has partnered with Chainalysis, the blockchain analysis company, further deepening its commitment to compliance and security and jointly promoting compliance-first business practices in the crypto industry. KuCoin will use Chainalysis KYT (Know-Your-Transaction) software to detect and prevent money laundering and illicit activity in real-time and Chainalysis Reactor to conduct further investigations into suspicious activity.

In addition to leveraging Chainalysis KYT for compliance, KuCoin has also built its own fraud monitoring system to identify early warnings of abnormal behavior to protect the security of users’ digital assets.

“We teamed up with Chainalysis to create a safe and compliant trading environment. Through KuCoin’s efforts, the crypto world will combat illegal activities, such as laundering money and financing terrorism,” KuCoin Global CEO Johnny Lyu said. “Although KuCoin has already deployed in this aspect, we hope to further strengthen our technical expansion into compliance with our cooperation with Chainalysis. Not only does it provide infrastructure to the blockchain ecosystem, but it also meets regulatory compliance requirements across different countries and regions.”

“Chainalysis is thrilled to partner with exchanges like KuCoin that prioritize compliance and the safety of its users,” said Jason Bonds, Chief Revenue Officer, Chainalysis. “Our relationship with KuCoin is also an example of our continued commitment to working with leading exchanges in the Asia Pacific region, an important hub of cryptocurrency activity.”

Founded in September 2017, KuCoin has grown into one of the most popular crypto exchanges. Now, KuCoin offers financial services including fiat-to-crypto, crypto-to-crypto, futures, staking, borrowing, token launch and more to its 5 million users across 207 countries and regions around the world.

Chainalysis serves as a strategic partner to financial institutions, governments, and cryptocurrency businesses like KuCoin around the world, providing expertise on sophisticated cryptocurrency crime and money laundering tactics, techniques, and procedures. Chainalysis KYT (Know Your Transaction) enables compliance teams to monitor large volumes of cryptocurrency activity and identify high risk transactions on a continuous basis by applying global AML standards to each transaction across all users within an organization’s user base. Chainalysis Reactor, the company’s cryptocurrency investigation software, helps identify and stop bad actors using cryptocurrencies for illicit activities such as fraud, extortion, and money laundering.

OK Group Launches OK Recruit, A Blockchain Talent Development Scheme 4428

OK Group, the world’s leading blockchain enterprise, announced the launch of the blockchain talent recruitment and training plan, called OK Recruit, which is expected to create hundreds of job opportunities in the blockchain industry, including positions on research, development and applications. OK Group will also train more than 1,000 blockchain elites within 3 years through partnerships with major universities and scientific research institutions in China.

As the COVID-19 epidemic continues to spread globally, many technology companies have been severely affected and even started to lay off employees. Given that, it’s unusual for companies to conduct such large-scale recruitment at this moment, which also implied a strong development momentum of the blockchain industry.

According to the announcement, OK Recruit consists of three parts, including recruitment, training and recommendation. In terms of talent recruitment, OK Group will offer hundreds of positions, among which, the main ones are in the blockchain research and application field, such as Blockchain Development Engineer, Senior Java Engineer (Blockchain), and Senior iOS Development Engineer. Others positions like marketing and operations are also open for applications as well.

In addition, OK Group will set up a special fund for blockchain personnel training, to encourage potential talent to join in blockchain industry. At the same time, OK Group will continue to strengthen cooperation with local universities and scientific research institutions to promote the construction of talent echelon.

As one of the earliest blockchain companies established in China, OK Group has been committed to promoting the research, development, and commercial adoption of blockchain technology, and is always standing at the forefront of talent development and training programs.

In recent years, OK Group has established a number of blockchain technology research institutions, among which, the Blockchain Business School has been promoting the spread of blockchain knowledge and talents through the development of courses and special lectures. Besides, OK Group also established a blockchain engineering institute focusing on the research and development of underlying technologies and public chains.

About OK Group
OK Group focuses on the R&D and application of blockchain technology. The company provides blockchain services and applications, including stablecoin, blockchain explorer, blockchain big data, blockchain asset custodian services, and blockchain training institutions. OK Group owns LEAP Holdings Group Limited (1499.HK), a listed company in Hong Kong.

Klaytn Partners with Chainlink 4356

Chainlink

Klaytn, the public blockchain project of Korea’s Internet giant Kakao, today announced a partnership with Chainlink, the market-leading decentralized oracle. Chainlink is a decentralized open-source oracle network that gives smart contracts secure and reliable access to data providers, web APIs, IoT devices, payment systems, etc. By integrating the Chainlink network, Klaytn’s smart contracts can connect with resources outside the blockchain, enabling the creation of applications that are connected with real-world data and systems. Such connections can be utilized across a variety of markets including decentralized finance, non-fungible tokens, and more.

“Chainlink can provide Klaytn with a secure oracle framework for building blockchain applications that interoperate with traditional infrastructure, increasing our capacity to develop more advanced products across a more diverse set of markets,” said Sangmin Seo, the Head of Platform Group at Ground X, heading the development of Klaytn.

“We look forward to providing the Klaytn ecosystem with secure and reliable oracles to enable the development of next-generation decentralized applications,” said Sergey Nazarov, the Co-Founder of Chainlink. “Klaytn can accelerate towards its goal of blockchain mass adoption with the addition of real-world connectivity made possible by Chainlink oracles.”

Klaytn is a global public blockchain platform developed by Ground X, the blockchain affiliate of the leading South Korean Internet company, Kakao. Klaytn is a service-centric blockchain platform providing an intuitive development environment and a friendly end-user experience. It is built upon solid reliability and significant stability with substantial service development for mass adoption. The platform allows real world applications of large scale to be produced right away so that our end-users can make full use of services without much expertise in blockchain or cryptocurrency.

Digital Assets: Concept and Approaches to Regulating Them 4073

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The development of the field of information technologies contributed to the emergence of digital assets. This term is defined differently therefore causing the misrepresentation of information and terminological confusion. That is why we first need to sort out the existing definitions and identify the difference.

In the wide sense, a digital asset is any electronic resource that has value, in particular, images, files, videos, accounts, etc. The term “cryptocurrency” that emerged with the development of blockchain is often used to define digital assets.

So what is a digital asset? According to the definition formed while researching the essence of the term “digital asset” in the economic and legal aspects, it is “an information resource derivative of the right to a value and circulating in the distributed ledger in the form of a unique identifier”. The concept contains the following components:

· Economic characterized by having a unique identifier in the financial field;
· Legal that characterizes an asset as “derivative of the right” in the legal field;
· Information, which is represented by an information resource of a distributed ledger;
· Value that characterizes the “value” of a digital asset in the field of tangible and intangible benefits.

It is incorrect to equate the terms “digital asset” and “cryptocurrency”. Let’s look at the unique features that differentiate digital assets from cryptocurrencies:
· Cryptocurrencies are limited in terms of supply, whereas digital assets can, in theory, be created infinitely (Buntinx, 2017);
· Cryptocurrencies are characterized by complete decentralization (Arianova T., 2018);
· Cryptocurrencies are not backed by real assets, whereas digital assets contain property rights;
· Cryptocurrencies are limited in the areas of their application, whereas digital assets are not.
· Essentially, a digital asset is a digital copy of a real asset. That is why the ownership of a digital asset is confirmed and can always be checked by the property right to it recorded in the blockchain.
· A digital asset functions based on a protocol and has the mechanisms for restoring access and guaranteeing the security of a real asset.

The main issue is the absence of clear criteria for classifying a token as a digital asset. Because of that, some states have developed special tests to determine the features of digital assets. For example, the Howey Test, Maltese Financial Instrument Test, Guidelines of the Swiss regulatory body (FINMA) for evaluating ICOs (Initial Coin Offering), the Digital Asset Test from Simcord and others.

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The Howey Test is used within the legal system of the USA and is now being applied in the field of ICOs. The test analyzes the main characteristics of a token for correspondence to the features of securities. The Howey Test defines a transaction as an investment contract if “an individual invests money in a joint venture and must wait for profit exclusively from the actions of a promoter or a third party”. Thus, if the United States Securities Commission defines an asset as a security, the profit from which depends exclusively on a third party, the token falls under regulation of the Commission as a security.

The financial regulator of Malta also developed a test that defines the features of a digital asset. First, the test determines whether an asset is a virtual one (or a utility token). Such token does not have its own value and can’t exist outside of its blockchain platform or be exchanged for other assets. If it is already circulating on an exchange, a second stage of analysis takes place ¾ determining the correspondence of the financial asset’s definition to the European legislation.

In the FINMA Guidelines, tokens are classified as a) payment tokens; b) utility tokens; c) asset tokens.

The Digital Asset Test from Simcord is the most relevant one that accounts for all aspects and allows determining the level of correspondence of a blockchain token to the features of a digital asset. The methodology of the test includes a questionnaire that tests the features of a blockchain token in accordance with specific criteria, as well as a mathematical formalization of the process.

Therefore, the ambiguity of the concept of a digital asset causes the need to develop the tools and criteria to test the correspondence of a resource to the category of a digital asset. The methodology of the Digital Asset Test allows establishing the level of correspondence of a blockchain token to the features of a digital asset in the most effective way.

A recent survey by CHILDLY finds that 66% support digital asset taxation as it becomes the norm 4282

In the midst of continuously arising questions and confusion surrounding digital assets taxation, a recent survey polled over 5,750 users worldwide by CHILDLY’s Dove Wallet has found that 66 % of all respondents were in support of it. In particular, nearly half of the respondents expressed a strong support view, considered it as an obligation & duty.

On the contrary, 20% of survey participants have dissented with their disapproval. Among those dissents, 11% of respondents expressed their strong opposition to digital asset taxation, insisting that a completely new & different framework & tax rules are needed. 9% also showed the opposing opinion with concern that taxing digital assets is premature and too early with very little or no understanding.

While taxation rules in many countries are taking shape rapidly, some of the survey results from countries such as Korea, now drawing up its tax proposal, also showed still remaining discontented feelings about digital assets taxation interestingly. According to the survey, more than 53% of users from Korea expressed a dissenting opinion.

Overall, such a high approval rating for digital asset taxation can be interpreted as a reflection of expectations for full-fledged regulation & legalization, which means a bigger digital assets market with the inflow of financial opportunities.

“Although many countries have already begun its taxation on digital assets, voices of those asking for the more judicious approach to applying tax rules should be heard at all levels,” said Euntai Kim, CEO of Childly.