The Future of Social Media 405

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

Previous ArticleNext Article

Leave a Reply

Banking Consortium R3 Leads $9M Round in Encrypted Layer 2 on Ethereum 5641

TEN, an encrypted Ethereum Layer 2 network, announces a funding round of $9 million USD, led by digital powerhouse R3. Obscuro Labs’ TEN is an Ethereum Layer 2 roll-up platform addressing critical encryption and scaling issues in blockchain applications. R3, a consortium of 42 of the world’s largest banks exploring blockchain-based RWA tokenization and CBDC, has been a major supporter of TEN from its inception.

Over half of TEN’s senior team hails from R3, which developed the leading tokenization platform Corda, bringing significant experience to the table. In addition to R3, the funding round includes support from notable investors such as Republic Crypto, KuCoin Labs, Big Brain Capital, DWF Labs, and Magnus Capital.

TEN strikes a balance between Optimistic-based L2s and ZK-Rollups, offering speed, security, versatility and privacy not currently available in existing Layer 2 solutions. The platform, currently in testnet, is set to release on the mainnet in October, boasting features like programmable encryption, immediate bridges, and secure random number generation.

TEN distinguishes itself as a general-purpose L2 on Ethereum, aiming to provide efficiency akin to Optimistic-based L2s while maintaining full encryption. The platform addresses encryption, MEV prevention, scalability, and gas efficiency, positioning itself as a unique addition to the Web3 landscape.

In order to maximize safety for its users, the platform takes advantage of the proven security that Ethereum offers, while focusing on adding value with a number of key features like encryption. TEN allows developers to choose which parts of the smart contract they want private and which parts public. This massively opens up the design space, allowing a whole new generation of on-chain games, DeFi, RWA, and institutional use cases to be developed. All this is done while vastly improving scalability.

As an L2, the speed and cost are both very efficient, providing near-immediate finality and making TEN the fastest encrypted network in Web3. The responsiveness is so fast that it behaves like a Web2 application. The platform was designed such that development teams can build their dApps using just Solidity and Ethereum-based tools. Building on TEN is identical to building on Ethereum. For users, adding TEN’s secure functionality takes just three clicks, and users don’t even know they’re using an encrypted dApp. The experience is entirely seamless.

Gavin Thomas, Co-Founder and CEO of Obscuro Labs, Comments: “Layer 2s were always not just about scaling, but enhancing Ethereum with new features in ways that cannot be done on Mainnet. With TEN, we deliver on that promise by bringing everything we learnt from building encryption on Corda to Ethereum.”

TEN, with over 120 partners, leverages the team’s expertise to address key issues in the Ethereum ecosystem. The platform’s name, “TEN,” symbolizes its role as “The Encrypted Network” and its position as a Layer 2 network.

With ongoing testing on Coinlist’s testnet and plans for a mainnet launch in October, TEN is poised to establish itself as a leading Layer 2 in Web3. The platform’s focus on encryption, privacy, and efficiency sets the stage for its role in shaping the future of decentralized technologies.

About TEN

TEN is a pure EVM encrypted L2 solution for Ethereum, positioned between Optimistic and ZK rollups. With a strong team and backing from R3, TEN aims to offer secure, efficient, and decentralized solutions for Web3 applications.

Ankr Bolsters Web3 with Expansion of DePIN Network and Introduction of New Partners 5894

In a landmark move for the blockchain industry, Ankr, a pioneer in the development of Decentralized Physical Infrastructure Networks (DePIN), is thrilled to announce an ambitious expansion of its network through strategic partnerships with leading Ultra Sound Infrastructure providers. This expansion is set to redefine the standards of a decentralized Web3, reinforcing Ankr’s position at the forefront of leveraging idle cloud computing resources to support blockchain ecosystems.

Since its inception in 2017, Ankr has distinguished itself as the first DePIN in the blockchain space, utilizing its innovative approach to democratize the internet and pave the way for a more resilient and efficient Web3 infrastructure. Today, Ankr’s commitment to enhancing performance and decentralization through its network brings forth a suite of benefits, including increased node availability, access to high-performance archive nodes, and extended geographic coverage to address gaps in node resources.

“As pioneers in the DePIN landscape, we’re excited to expand the availability of high-performance decentralized nodes through our Ultra Sound Infrastructure network. Looking ahead, we will continue to develop a cohesive DePIN experience for all network participants,” said Stanley Wu, Co-founder and CTO of Ankr.

The addition of seven new providers, including IoTex, Gateway, Storj, Clover, Tencent Cloud, Mind Heart Soul, and Ankr Labs, marks a significant leap forward in the decentralization of Ankr’s network. This expansion not only strengthens the infrastructure but also broadens support for on-chain AI and a variety of other innovative use cases, demonstrating Ankr’s dedication to meeting the evolving needs of the blockchain community.

“At IoTeX, our mission is to build a modular ecosystem where projects can easily develop DePIN initiatives. This partnership with ANKR will open up a new set of tools for DePIN builders. By enabling both IoTeX and ANKR’s infrastructure to be readily available for any project, we are positive that many new DePIN projects will come to the surface given the easiness and efficiency that these partnership tools bring to the table.” said Qevan Quo, CTO of IoTex.

Ankr’s DePIN is instrumental in serving the vast and growing needs of the Web3 ecosystem, facilitating seamless interactions between decentralized applications (dApps), developers, and enterprises across various blockchains. Through its robust network of nodes, Ankr ensures reliable performance for transactions, wallet balance queries, and smart contract executions via RPC (Remote Procedure Call) requests, with enhanced core RPC services thanks to partnerships with major cloud providers like Tencent Cloud.

This expansion guarantees amplified performance for Ankr’s RPC service customers, offering:

  • Increased accessibility of nodes to serve RPC traffic
  • Utilization of high-performance archive nodes
  • Filling geographic gaps in node resources for broader coverage
  • Unmatched speed, reliability, and efficiency across the network

Moreover, Ankr’s infrastructure plays a pivotal role in supporting on-chain AI by providing high-performance computing, data availability and integrity, and ensuring decentralization and privacy. This facilitates AI applications in predictive analytics, automated decision-making, and natural language processing directly on the blockchain. Beyond AI, Ankr’s global node infrastructure supports a wide range of use cases, from Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) to gaming, metaverse experiences, and Decentralized Autonomous Organizations (DAOs).

The ANKR token, integral to the Ultra Sound Infrastructure program, sees expanded utility as the exclusive payment method for accessing the highest tier of infrastructure, including archive nodes. This enhancement solidifies the ANKR token’s critical role in Web3 operations, acting as a “gas” payment for multi-chain infrastructure and providing a gateway to the highest-quality Web3 infrastructure.

With these strategic partnerships, Ankr embarks on the next phase of its global infrastructure expansion, aiming to further decentralize the web and make high-quality, distributed network resources universally accessible. This initiative not only extends Ankr’s reach but also calls upon stakeholders across the web3 space to contribute to building a decentralized, secure, and efficient digital future.

Ankr is committed to continuous growth and laying the groundwork for the sustainable development of a decentralized internet. With the introduction of new DePIN partners, Ankr looks forward to expanding its high-quality distributed network and invites those interested in joining this revolutionary journey.

About Ankr

Ankr is an all-in-one Web3 developer hub that provides a full suite of tools to build Web3 apps and power them with high-performance connections to 46+ blockchains, leveraging idle cloud computing resources globally. As the approved infrastructure partner for building dedicated L2 rollups and sidechains on ecosystems like Optimism, zkSync, BNB Smart Chain, Polygon, and Avalanche, Ankr simplifies blockchain development for all use cases. Ankr creates new blockchains for projects while satisfying every requirement for infrastructure and engineering, such as validators, RPC nodes, block explorers, testnets, staking platforms, and more, for completely custom blockchain solutions.

B² Network Buzz deposit ends with $663M, initiating a new era in Bitcoin DeFi 6160

The BTC ecosystem is the catalyst for this bull market. Within this ecosystem, a rising star, B² Network, has captured the attention of the entire crypto world with the TVL of B² Buzz exceeding $663 million.

B² Network, as a leading Bitcoin Layer 2 and invested by prominent investors including HashKey Capital, OKX Ventures, IDG, KuCoin Ventures, ABCDE, Waterdrip Capital, Satoshi Lab, OGs Fund, Antalpha, and Leland Ventures, has proposed a revolutionary method to verify ZK Rollup commitments on Bitcoin when building a Bitcoin Rollup, making sure B² Rollup keeps the same security level as Bitcoin. It is also positioned as a Bitcoin Layer2 service provider by working with Polygon and Altlayer to expand this validation method to all Bitcoin Layer 2s.

I. B² Network technical architecture

Two essential parts make up the technological architecture of the B² Network: the Rollup layer and the Data Availability layer. Collaborating to ensure network stability, these structures form the backbone of the B² Network.

The Rollup layer, powered by ZK-Rollup technology, acts as the execution hub. Components such as the account abstraction module, RPC services, memory pool, sequencer, zkEVM, aggregator, synchronizer, and prover create a central processing hub for user transactions.

The Data Availability layer, which includes B² Hub, the Bitcoin network, and decentralized storage, acts as the primary hub for verification and storage. It ensures great security and dependability by storing, confirming, and validating the availability, integrity, and validity of Rollup data.

II. How does the B² Network verify rollup commitment on Bitcoin

The aforementioned is a general explanation of B² Network’s basic architecture, while the most innovative part is how B² Network verifies its Rollup Commitment on Bitcoin.

B² Network guarantees high-level security for Layer2 in four steps below, with Bitcoin as the settlement layer.

  • Conversion from zero-knowledge proof verification procedures to Bitcoin scripts;
  • Utilization of Circuit Taproot as the B² Rollup commitment;
  • Verify and respond to protocols, using UTXO transactions that issue lock rewards as unlocking scripts, and leveraging Taproot scripts for unlocking;
  • Introducing a challenge mechanism.

By adhering to these guidelines, B² Network submits Rollup Commitments on Bitcoin, ensuring data security and availability, thus maximizing security inheritance from Bitcoin amidst Bitcoin Layer 2 solutions.

III. Polygon CDK + B² Hub, B² Network accelerates the development of BTC ecosystem through modularization

B² Network addresses the security issues that other Bitcoin Rollups have encountered. Therefore, B² Network partnered with Polygon and AltLayer to convert this validation technique into B² Hub, a general solution for all Bitcoin Rollups.

This solution leverages the strengths of Bitcoin and Ethereum Layer2s, facilitating the streamlined creation of a Bitcoin Layer2 with equivalent security. This approach enables a concentrated focus on developing the application layer and ecosystem, reducing redundancy in security verification.

By compiling batches and proof data into script, submitting zk proof verification commitments in Taproot form, B² Hub enables any Bitcoin Layer 2 to use verification services from B² Network collaboratively, saving time and reducing costs.

All BTC Layer2 solutions based on “Polygon CDK + B² Hub” will be bridged seamlessly. B² Hub is the central hub in the diverse BTC Layer2 market, accelerating the development of the whole Bitcoin ecosystem.

As of March 12th, the B² Network Buzz event has accumulated a Total Value Deposited of $663 million. The B² Network Alpha testnet has seen 109,000 transactions, while the Beta testnet transactions have reached 7.731 million. There are 1.63 million active addresses, and over 1000 contracts have been deployed. This data robustly validates that B² Network is the most practical Bitcoin Layer 2 solution.

B² Network plans to launch its mainnet this month. In February, B² Network released its ecosystem map, comprising over 50 projects spanning nearly 20 verticals. Their partners include well-known projects, such as Polygon, Babylon, Altlayer, Particle Network, Stakestone, and many others, many of which have emerged as prominent newcomers in the current bullish market.

With the rapid growth of the BTC ecosystem, B² Network will provide a more practical technical architecture design, empowering the thriving development of assets, DeFi, NFTs, SocialFi, and other DApps within the BTC ecosystem.

UniDex successfully migrates to its new protocol token Molten 6279

UniDex has migrated to its new protocol token, Molten, as proposed in its recent governance vote. Molten now serves as the primary governance token for the product ecosystem and the native gas token on the Molten network.

UniDex recently introduced its Omnichain OFT Molten token as the first stage of its governance proposal. The new Molten token is designed to gradually replace the existing UniDex token. It offers a 1:1 migration with no set time limit to migrate the older UNIDX token.

The new token symbolizes the initial step towards the novel ecosystem to be developed around the Molten token for its forthcoming L2, known as the Molten Network. This token will function as the native gas token on the network, ensuring that all transaction fees are paid in Molten.

Molten aims to address the scalability issues previously encountered by UniDex, in addition to its native use for gas. The new Molten token enables bi-monthly epochs, during which Molten holders determine the quantity of new Molten entering circulation.

This inflation could incentivize usage across the Molten ecosystem, offering rewards for trading, liquidity incentives, grants, and more. Transaction fees collected from protocol usage will burn the Molten, offsetting inflation in a manner similar to Ethereum following its EIP-1559 upgrade.

Molten is much more than just a token; it powers the ecosystem behind the Molten network. The Molten L2 aims to build an ecosystem of interconnected Perp DEXs. Molten has eliminated all forms of oracle MEV, allowing builders to safely deploy leverage protocols without needing to run centralized backends. This means faster trades, more decentralized protocols, and better UX for traders.

MetaCene Announces $10 Million Private A Round Funding, Securing Its Place as a Web3 Gaming Pioneer 6355

MetaCene, the leading meta-MMO platform for all gamers, is redefining the boundaries of digital ownership and creativity. Today, it proudly announces the closure of its $10 million Private A round funding. The successful round brings together a star-studded lineup of investors, fueling MetaCene’s mission to create a borderless on-chain homeland, which unites MMORPG players, content creators, and Web3 enthusiasts through “co-entertainment, co-creation, and co-governance”.

The round was led by renowned blockchain investment firms Folius Ventures and SevenX Ventures, with participation from other industry heavyweights including The Spartan Group, Mantle Network, Animoca Ventures, Longling Capital, Comma3 Ventures, IGG and more. This diverse group of investors exemplifies the immense potential of MetaCene’s vision and their confidence in the team’s ability to execute.

“Investing in MetaCene isn’t just about backing a great project; it’s about investing in the future of blockchain gaming. We believe their approach to empowering players to own digital identities and assets, claim their part of the gaming world, and infinitely create and extend this open world has great potential to create a truly revolutionary and timeproof gaming experience. This investment reflects our commitment to supporting projects that are shaping the future of the industry,” said [Jason, Founder of Folius Ventures].

We are very optimistic that the Metacene team, under Alan’s leadership, will bring a new level of innovation to Web3 games that not only elevates the level of Web3 game production to new standard but also deeply integrates a mature economic system, a native asset model and creative distribution mechanisms into an RPG genre that has great commercialization potential. We look forward to seeing Metacene bring the best experience to gamers around the world in the coming Web3 gaming boom. [Jon, Partner of SevenX Ventures]

Founded by industry veterans with over 20 years of experience from behemoths like Shanda Games, Blizzard, Perfect World, and others, MetaCene is developed on Unreal Engine 5 with wide accessibility across PC, iOS, Android, and cloud platforms, ensuring seamless million-player online experiences.

Through two rounds of rigorous Alpha Test in 2023, MetaCene has not only demonstrated the game’s AAA-aspiring quality but also highlighted its rapidly growing community base. From Alpha Test V.1 to V.2, the number of participating players had grown from 2,961 to 5,000+; daily average gaming time had increased from 2.5 hours per player to 4 hours. Notably, during Alpha Test V.2, over 20% of players made on-chain purchases, averaging $143 per paid-player.

MetaCene has launched two major NFT collections along its rapid game development. The MetaCene Apostle NFT (MAN) collection, limited to 500 pieces for the most honorable contributors to the ecosystem, achieved an impressive 400% value growth during Alpha Test V.2. The Cece Cube NFT collection, consisting of 2,997 pieces, has established itself as a driving force of MetaCene’s NFTFi system. MAN and Cece collections have accumulated a total volume of 1,314 ETH, reflecting the strong valuation and community confidence in MetaCene assets.

“This funding empowers us to accelerate our ambitious vision. We’ll invest in expanding our development team and attracting top talent across tech, design, and community management. The funds will fuel user acquisition initiatives and deepen our engagement with the passionate MetaCene community. Ultimately, we’re committed to delivering the most immersive and player-driven blockchain MMORPG experience possible, and this investment serves as a springboard for achieving that goal,” said Alan Tan, the founder and CEO of MetaCene.

Collaborated with powerhouses like Mocaverse, YGG and Ancient8 and galvanized by committed investors, MetaCene looks forward to Alpha Test V.3 in March 2024, which will include both PC and mobile platforms. Through the upcoming Content Creator Incubation Program, MetaCene is preparing to launch the Realms NFT collection, an innovative server-centered asset that will allow holders to build their own MetaCene world.

As the release of Commercial Version 1.0 inches closer in 2024, MetaCene aims to bring its co-creation and co-governance vision into life through AI integration and blockchain assets. By actively incorporating community feedback and ideas into the game design, MetaCene aspires to drive the maturation of a meta-MMO platform and continues to offer an unparalleled experience for all players.

About MetaCene

MetaCene is building a next-gen blockchain MMORPG homeland for mass players. It presents a surreal post-apocalyptic society where survivors interact with diverse NFTs to redefine civilizations. MetaCene pioneers player-centric entertainment, governance, and creation through innovative PVE and PVP gameplay, robust technology infrastructures, social guild DAO governance, sustainable economic systems, and in-game AIGC editors. MetaCene is founded by gaming experts with 20+ years of industry experience from Shanda Games, Blizzard, Perfect World, and others. It envisages a multi-chain future from Rangers Protocol with real-time confirmation and super-low gas fees.

unagi(x) by Wemade Integrates Chainlink CCIP on WEMIX3.0 Mainnet as Exclusive Cross-Chain Infrastructure for Omnichain Gaming Ecosystem 6662

Wemade, one of South Korea’s largest game developers and the founder of unagi(x), and Chainlink, the industry-standard decentralized computing platform, announced today that Chainlink CCIP—the industry standard for cross-chain interoperability—has been integrated by unagi(x) on WEMIX. As the network’s official cross-chain infrastructure, CCIP underpins WEMIX’s gaming mega-ecosystem and unagi(x)—the interoperability engine for unagi, the omnichain initiative to enable fast on-off chain trading.

The AAA MMORPG NIGHT CROWS —which launches globally in 170 countries on March 12th—will integrate unagi(x) powered by CCIP across six chains: WEMIX, Kroma, Avalanche, BNB Chain, Ethereum, and Polygon. Interoperability between this diverse selection of networks allows users to fully immerse themselves in the game, while tokenizing in-game assets on their preferred chain.

“We selected Chainlink CCIP as it offers a proven solution for cross-chain token transfers and multi-chain abstraction to enhance user experiences across Web3 gaming and beyond,” said Henry Chang, CEO of Wemade. “By seamlessly connecting WEMIX to the multi-chain ecosystem and enabling cross-chain transfers of in-game NIGHT CROWS tokens and NFTs with CCIP, we’re unlocking a novel omnichain gaming experience and interchain economy that will help drive the growth of all of Web3.”.

unagi(x) being powered by CCIP enables Web3 gamers to play NIGHT CROWS across the multi-chain ecosystem, while facilitating seamless transfers of in-game tokens and NFTs between chains. Users can freely choose their gaming chain, connecting and exchanging game tokens and NFTs with the ‘una Wallet,’ which enables users to intuitively manage assets and transfers across supported networks via the omnichain infrastructure.

“I am very impressed by how Wemade is on the cutting edge of blockchain gaming, a growing part of the entire blockchain economy, which I believe will eventually intersect with DeFi in new and interesting ways,” said Sergey Nazarov, Co-Founder of Chainlink. “We are excited to support them in their plans to lead the blockchain gaming community into the future with a secure connectivity solution.”

CCIP was selected as Wemade’s official interoperability solution because of its proven track record as the provider of oracle services used by hundreds of dApps and its dominant position as the leading provider of oracle services in the DeFi space. Advanced features including programmable token transfers and a single standardized interface for omnichain application development were also key factors leading to the decision to choose CCIP.

As a result, the integration of CCIP within unagi(x) creates a secure environment for NIGHT CROWS gamers to effortlessly navigate across chains, and positions NIGHT CROWS to redefine the possibilities of omnichain gaming.

About Chainlink

Chainlink is the industry-standard decentralized computing platform powering the verifiable web. Chainlink has enabled over $9 trillion in transaction value by providing financial institutions, startups, and developers worldwide with access to real-world data, offchain computation, and secure cross-chain interoperability across any blockchain. Chainlink powers verifiable applications and high-integrity markets for banking, DeFi, global trade, gaming, and other major sectors.

Learn more about Chainlink by visiting chain.link or reading the developer documentation at docs.chain.link.

Wemade

With over two decades of gaming industry expertise, Wemade is at the forefront of the next global wave of Web3 game developers innovating with blockchain technology. Aiming to accelerate the mass adoption of blockchain technology, Wemade is building a one-of-its-kind, experience-based, platform-driven, and service-oriented mega-ecosystem that offers a wide spectrum of intuitive, convenient, and easy-to-use Web3 services. Visit www.wemix.com/communication for more information.