The Future of Social Media 372

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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NADA Joins MOBI to Accelerate Zero Trust Innovations for Information Security and Business Automation 3650

MOBI (Mobility Open Blockchain Initiative) today welcomes the National Automobile Dealers Association (NADA), an innovation and advocacy group representing over 16,000 franchised new-car dealer members, into its global community.

The MOBI community aims to develop and accelerate adoption of zero trust Web3 standards and solutions to enable seamless and secure business processes, while safeguarding sensitive business and consumer data. NADA brings a critical dealer viewpoint to this process. MOBI and NADA agree that the widespread adoption of a shared technology-agnostic framework will be critical to future innovations for members of both consortia. NADA and MOBI also believe that compliance with the Federal Zero Trust Strategy issued by the White House in 2022 will be crucial to maintain their competitive edge.

“We are thrilled to team up with NADA to co-develop solutions to help solve pain points for use cases such as Vehicle Registration, Titling, and Dealer Floorplan Audit,” said MOBI CEO and Founder, Tram Vo. “We look forward to collaborating on additional mobility and geolocation applications that improve security while preserving customer privacy.”

“NADA is excited to work with the experts at MOBI on behalf of dealers to ensure that this important technology improves and modernizes the auto retail experience, generates efficiencies, and brings increased convenience for dealers and consumers alike,” said Mike Stanton, President and CEO of NADA.

MOBI anticipates that NADA’s entry into the community at large will play a critical role in igniting a two-way exchange of expertise between the organizations’ respective communities, enabling greater collaboration on the road to more resilient mobility value chains and accelerating related innovations in research, development, and implementation. MOBI welcomes organizations of all sizes, industries, and locations to share expertise, define industry standards, and improve the sustainability, efficiency, and accessibility of mobility services around the world.

About MOBI

Mobility Open Blockchain Initiative (MOBI) is a global nonprofit smart mobility consortium. MOBI and our members are creating blockchain-based standards to identify vehicles, people, businesses, and MOBI Trusted Trip. We are building the Web3 digital infrastructure for connected ecosystem and IoT commerce. For additional information visit www.dlt.mobi.

Engiven: The Most Trustworthy Crypto Donation Platform 4031

Engiven, Inc., a leading cryptocurrency donation technologies company, announced today that it has achieved SOC 2 Type 2 compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18. Achieving this standard with an unqualified opinion serves as third-party industry validation that Engiven, Inc. provides enterprise-level security for customers’ data secured in the Engiven, Inc. system.

Engiven, Inc. provides SaaS-based technologies that equip nonprofit organizations to securely accept and liquidate cryptocurrency donations while eliminating complexity and risk. Engiven’s crypto donation platform is sleek, boasting a highly automated end-to-end solution where the donation is verified on the blockchain, exchanged for USD, and a gift receipt is immediately sent to the donor.

“Engiven was founded on the principle that complex giving solutions should be highly secure, transparent, and simple,” said James Lawrence, Co-Founder and CEO of Engiven. “Financial trust has now become paramount in the crypto services industry and Engiven continues to place trust at the center of our company. By meeting or exceeding industry standards for security protocols, we aim to inspire trust that unlocks crypto generosity for the nonprofits that are changing the world for good.”

SOC 2 Type 1 is a certification that examines a company’s controls at a specific point in time and provides an opinion on whether the controls were designed effectively to meet compliance standards. Engiven first received SOC 2 Type 1 status in June of 2022, becoming the first crypto donation platform to do so.

SOC 2 Type 2, on the other hand, is a certification that examines the effectiveness of a company’s controls over a period of time and includes testing to ensure that they are operating as designed.

An unqualified opinion on a SOC 2 Type 2 audit report demonstrates to Engiven, Inc.’s current and future customers that Engiven manages customer and confidential data with the highest standards of security and compliance.

About Engiven

Founded in 2018, Engiven is a leading provider of cryptocurrency donation services to nonprofits and faith-based organizations. The Engiven platform provides a highly automated crypto-giving solution that includes blockchain monitoring, automatic exchanges, gift receipts, bank deposits, IRS tax form creation, custody options, and a full suite of developer APIs. Engiven, Inc. has achieved SOC 2 Type 2 compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18. For more information about Engiven, visit https://engiven.com. Follow us on Twitter (@engiveninc) and LinkedIn (Engiven, Inc).

Native launches invisible DEX layer for crypto 4455

Native today announced the launch of its project-owned DEX layer for crypto.

Native created this technology because the crypto ecosystem has become too reliant on exchanges and market makers. Exchanges stand between users and projects, extracting fees and adding friction. Market makers operate in the shadows and few understand how they work. This needs to change. Crypto needs to become user-centric to scale to 1 billion users. That’s why Native exists.

Native’s technology empowers any project to become their own decentralized exchange (DEX). The protocol’s unique architecture pairs the on-chain transparency and security of a decentralized exchange with the efficiency of a centralized exchange. This solves an important problem for cryptocurrency, disintermediating 3rd-party exchanges and giving individual applications full control over their user journey and liquidity. For more information, see Native’s launch announcement on Medium.

Native is committed to building a community of projects and users who together bring crypto to a mainstream audience. Native’s DEX layer makes the swap experience frictionless and user-friendly.

The team has already announced a technology partnership with Ankr, the leading blockchain infrastructure provider, and a long-term campaign partnership with Galxe, the leading Web3 credential data network. Stay tuned for additional collaborative ventures ahead.

About Native:

Native is a blockchain technology company bringing crypto to the next 1 billion users. For more information, visit native.org.

TaxBit Announces Acquisition of Digital Asset Accounting Startup Tactic 4579

TaxBit, the leading tax and accounting provider for the digital asset economy, today announces the acquisition of Tactic, a digital asset financial accounting platform that offers a streamlined accounting subledger to save businesses hundreds of hours on critical digital asset management and reporting. This acquisition will combine two leaders in the digital asset accounting space and establish TaxBit’s New York office presence.

TaxBit co-founder and CEO Austin Woodward commented, “2022 demonstrated that there is a massive problem in the digital asset space with regards to credible accounting. TaxBit historically focused on top-of-market Enterprises, but it became evident that businesses of all sizes accepting, trading, or holding digital assets are in need of automated accounting solutions. As we got to know Tactic, it was clear that their world-class technical team, products, and culture perfectly align with what we are building and how we operate at TaxBit. We are excited to welcome their team onboard, and together continue building a turnkey solution for digital asset accounting.”

Tactic provides accounting automation tools, seamless integration with other financial software products, and increased visibility to reduce crypto accounting processes by as much as 75%. Tactic will augment TaxBit’s existing Corporate Accounting Suite (CAS) offering. The full integration of Tactic’s software and team with TaxBit will take place over the coming months.

The acquisition comes on the heels of major turmoil for digital asset markets. Recent crypto market events have highlighted the mission-critical need for transparency, especially in the form of auditable and verifiable accounting. As regulations evolve and as scrutiny increases, TaxBit can help restore investor trust with innovative and compliant solutions for tracking, processing, and reporting transactions.

Tactic co-founder and CEO Ann Jaskiw added, “As transparency and efficiency become the largest issues for businesses working in or entering the crypto sphere, we aspire to provide the definitive toolset for the industry. Austin and I share similar stories, being founders at the forefront of innovation and first movers in a fast-evolving industry. The team is thrilled to continue Tactic’s journey of product innovation and to establish our collective team as the go-to provider for digital asset accounting.”

The financial terms of the deal were not disclosed.

About TaxBit

TaxBit is designed by CPAs and tax attorneys, TaxBit is the leading tax and accounting solution for the digital asset economy. TaxBit’s platform serves the industry’s top exchanges, institutional investors, governments, and individuals. TaxBit is SOC 1, Type 1, SOC 2, Type 2 attestation and ISO 27001 certified. TaxBit has raised over $235M from the world’s-top investors to enable widespread digital asset adoption by automating the regulatory hurdles of tax and accounting compliance at scale. TaxBit has offices in Salt Lake City, San Francisco, Seattle, New York and Washington D.C.

To learn more visit: www.TaxBit.com

EtherMail’s Web3 Email Solution Enabled Streamlined Voting for Decrypt Studios’ First Annual Crypties Awards 4664

EtherMail, the first Web3 email solution setting the standard for anonymous and encrypted wallet-to-wallet communication, facilitated Web3 voting for Decrypt Studios’ inaugural Crypties Awards 2022.

Launched by Decrypt Studios, the Web3 production studio, The Crypties are the crypto industry’s preeminent annual awards initiative, showcasing the standout achievements of Web3 innovators. A decentralized token-gated voting system for the inaugural awards, held at Art Basel Miami in November 2022, was open to the public with a number of nominees across nine categories such as NFT Project of the Year, DAO of the Year, and more.

EtherMail enabled Decrypt Studios to engage members of the community and distribute the Crypties voting NFT to voters, providing a seamless voting mechanism for the community to participate in selecting the winners of the Crypties Awards. Through this integration, Crypties voters will also now be able to receive future updates about the Crypties directly into their EtherMail inbox, driven by token-gated dynamic mailing lists. Thanks to EtherMail, Decrypt Studios received over 64,000 sign-ups with a 40% vote cast rate by airdropping NFTs to their community.

To vote for The Crypties, members simply had to create an EtherMail account, after which they received a welcome email inviting them to cast their vote on The Crypties voting platform. The user’s voting token was airdropped to the crypto wallet associated with their account, which granted them exclusive access to the voting process. Once the vote was registered, the user’s voting token was burned and replaced with an ‘I Voted’ NFT.

EtherMail is the only tool in the Web3 space that allows Web3 companies to send rich, relevant content directly to their asset holders based on up-to-the-minute information. By leveraging EtherMail, companies always have an up-to-date registry of their entire set of asset holders, and can create customized email and automated communication streams. Included in EtherMail’s future pipeline will be the introduction of its native utility token, $EMT, an ERC-20 token based on the Ethereum network. EMT will be a first-of-its-kind incentivization mechanism designed to reward email users for their time and attention reading unsolicited emails, creating a much-needed framework for email economics.

Shant Kevonian, CEO and Founder of EtherMail, said: “Given how often tokens and NFTs are bought and sold across the Web3 ecosystem, it has been impossible for projects to maintain direct contact with current holders of their assets. The key word is ‘current’. Keeping pace with the ever-changing pool of holders requires consensual self-updating mailing lists based on real-time, blockchain-synced data. This is precisely what we’ve developed, a Web3 email solution tailored to the needs of Web3 projects. We’re delighted to have worked alongside Decrypt Studios, a true industry heavyweight at the cutting edge of Web3 innovation.”

Joshua Roth, VP of Development at Decrypt Studios, said: “The EtherMail and Crypties ‘Get Out the Vote’ campaign proved the power of EtherMail as a customer engagement, awareness, and information distribution tool. Not only were we able to reach a wide audience of new users, but the product’s flexibility allowed us to define our parameters of voting and provide great ease of use for our voters.”

Join the official EtherMail Telegram channel here: https://t.me/ethermail_official and follow the latest developments on twitter: https://twitter.com/ethermail_io.

For more information on how EtherMail can help your project maintain a direct and secure line of communication with your asset holders, visit: https://ethermail.io/daos.

About EtherMail

EtherMail is the first Web3 Email Solution setting the standard for anonymous and encrypted wallet-to-wallet communication. With EtherMail, companies can send rich, relevant content directly to their asset holders based on blockchain-synced real time information. EtherMail also allows fully anonymous P2P communication and rewards its users for reading relevant content in their inbox.

About Decrypt Studios

Decrypt Studios is a Web3 creative studio providing blockchain solutions for brands, strategic partners, and IRL and metaverse events. Decrypt Studios demystifies digital assets and virtual worlds, providing tools to help stakeholders reach new audiences via Web3 offerings and activations. With our finger on the pulse of the industry via sister organization Decrypt Media, Decrypt Studios cuts through the hype to provide real-world results across the scope of the blockchain ecosystem.

A Year of Progress: imToken Publish the 7th Annual Report 4625

imToken published its 7th annual report. Over the past seven years, imToken has helped 15 million users worldwide enter the blockchain world.

Security, as an eternal theme of the crypto winter, is always a common concern for token holders.

The challenging economic climate and unexpected negative events have made the current cryptocurrency market even more difficult. imToken has taken action by cracking down on fake apps and exposing 20 new scams to help wallet users avoid losses and protect their assets.

As the blockchain industry continues to develop, imToken values the opportunity to learn and grow alongside its users.

The cryptocurrency market in 2022 showed more maturity compared to previous years. Despite the current market conditions, there have been significant developments in areas such as the Ethereum Merge, Layer 2, and NFTs. imToken also organized seven Learn and Earn campaigns, receiving more than 3 million quizzes submitted by users.

imToken is committed to making the tokenized world accessible to everyone.

imToken believes that blockchain technology is essential for protecting individual rights, decentralization is necessary for creating a trustless society, and tokenization is a trend that will drive efficient value circulation.

In 2022, imToken made over 10 investments and worked alongside exceptional blockchain projects to advance the industry:

Security: Hexens; Silence Laboratories …
Tools: HAL; Li.Finance …
DeFi: Vovo finance; CowSwap …
Layer 2: LayerSwap; Orbiter …

imToken’s 2023 New Year version app release

In 2022, imToken released 11 new app versions, including a major redesign of its Ethereum wallet in the new year’s version:

  • Supporting decoded transactions to help you easily understand the information on the chain
  • Supporting ERC1155 NFTs and one-stop management of NFTs on Ethereum

By supporting Layer 2 networks like Arbitrum and prioritizing usability, imToken aims to not only become the preferred wallet for Ethereum users, but also promote the widespread adoption of blockchain technology.

Intense competition and ongoing exploration expected in 2023

In 2023, the focus in the industry has shifted to the wallet sector, and imToken remains dedicated to its goal of making the tokenized world accessible to all. To achieve this, imToken will continue to explore user-friendly solutions like account abstraction and MPC.

imToken intends to collaborate with more wallet service providers to provide a smooth introduction for users to the blockchain world.