The Future of Social Media 230

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Tips for Crypto Users Seeking Better Security 4747

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Cryptocurrencies have come to change the way we see, and interact with, money forever. The idea that there could be a form of transaction where everyone is their own bank is something interesting. That there is a piece of technology behind it that doesn’t require the oversight of anyone else is also laudable. However, no good thing is without its flaws.

Cryptocurrency hacks and breaches are not uncommon globally. The very fact that every transaction is anonymous makes this a darkling of hackers. After all, they can now steal from people without the fear of their names ever showing up on the transaction sheet.

So that you do not fall into the traps of these hackers and scammers, here are some best practices with cryptocurrency.

1 Too Good to be True?

The crypto market enjoys some volatility which allows traders to take profits – big profits even – faster than investment in some other instruments would have provided. However, there is a cap to how much profits can be enjoyed – and there are swings that could wipe out entire profits and even capital.

However, some scammers leverage the volatility of these cryptos to announce high yield investment programs to the public. While they might fake being operative for a while, they will usually close out soon and take all the money with them.

If it is not a licensed body, and it looks too good to be true, it probably is.

2 Secure your Account

When we talk about securing a cryptocurrency account, there are a lot of things to it.

  • Strong passwords – your crypto wallets, exchanges, and accounts are not testing grounds for poor passwords. Where you can, use random password generators to come up with reliable passwords for your accounts.
  • Set up 2FA – so that you can get that extra layer of security on your accounts. This way, only your password is not enough to get into your accounts.
  • Keep private keys safe – your private keys can be used to access your account even when the hacker does not have your password or username. As a rule, never store your private keys online – seeing as they could be accessed there easily.
  • Check for activity – some crypto accounts will notify you of recent activities on your account. This could be anything from an attempted login to a successful one. Review this periodically to know if someone is trying to game your system
  • Use secure email – since updates on your account will be sent to your email address, consider using a secure email service. You can search for these and get the best ones that appeal to your needs the more.
  • Beware of wallets/ extensions – an entrepreneur lost all his cryptocurrency holdings because he trusted a malicious wallet extension that looked like the real deal. Perform your due diligence before downloading or trusting any crypto service so that you are sure they are who they say they are.

3 Secure your Network

Besides securing your account, you also have to secure your internet connection. It is now possible to snoop on internet data to uncover password information, hijack conversations, and more.

  • Forget public Wi-Fi – public Wi-Fi networks are a menace to internet security due to their lack of encryption. Never do anything sensitive on such networks. If possible, refrain from connecting to them altogether.
  • Encrypt your connection – you don’t have to be a tech expert to do this. Try buying a VPN and layering all of your internet connection over it. This could also be a workable solution to using free/ public Wi-Fi without fear of hackers looking to steal your data.
  • Modify router settings – when at home/ using a router, change the default password on the router to something more secure. Likewise, change the name of the router so that hackers do not know what kind of hardware you are running. That could make their hacking process easier otherwise.

Final Words

Staying safe in the crypto world is a resistibility of everyone and anyone holding some coins – no matter which one. While you can get a lot out of cryptocurrencies, depending on why you are interested, that would only be possible if you have stayed on the safer side for long.

Image from Unsplash.com

SIMBA Chain Announces Connectivity to Over-260 Applications on Microsoft AppSource 4306

Blockchain innovator SIMBA Chain today announced the availability of its Smart Contract as a Service (SCaaS) platform on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. With its low code and drag-and-drop approach, SIMBA Chain’s cloud-based blockchain platform democratizes distributed application (dapp) design, development, and deployment, providing a powerful business enabler that was previously the domain of elite developers with deep coding experience. By using the SIMBA Chain SCaaS platform, individuals with little or no coding experience can quickly create dapps for iOS, Android, and the web to solve a range of operational and mission-critical challenges that require secure, immutable data transmission, storage, and tracking.

Joel Neidig, CEO and co-founder of SIMBA Chain observed that inclusion on Microsoft AppSource supports “do-it-yourself” developers intent on prototyping and experimentation, as well as experienced developers who can use the platform to scale complex, enterprise-wide blockchains. “Our platform is so simple, intuitive, and fast that literally anyone with an idea can create a blockchain dapp. With the increased visibility and accessibility afforded by Microsoft AppSource, we hope to engage and motivate new users to design and test dapps for specific use cases,” Neidig continued. “Ultimately, we want empowered analysts—individuals with deep expertise in a specific industry who have an intuitive understanding of technology—to experiment with blockchain and unleash the next wave of digital transformation.”

Toby Bowers, General Manager, Business Applications Group, Microsoft Corp. said, “We’re happy to welcome the SIMBA Chain SCaaS platform to Microsoft AppSource, which gives our partners great exposure to cloud customers around the globe. Microsoft AppSource offers partner solutions such as the Simba Chain platform to help customers meet their needs faster.”

About SIMBA Chain, Inc.
Headquartered in South Bend, Indiana, SIMBA Chain is a Microsoft independent software vendor. Its SCaaS blockchain platform runs on the Microsoft Azure cloud computing platform, and the solution supports Ethereum, Quorum, RSK, Stellar, Hyperledger, and other blockchain protocols.

Secure Cryptophones 4091

In the recent past, various eye-opening revelations have been made about spying by government and private organizations. As a result, there has been a growing interest in how people can keep their communications private. After all, nobody likes to have his or her private conversations being snooped on.

Why Digital Privacy Matters So Much

Today, most people have their lives connected to their digital identities. With just a few keystrokes, hackers could empty your bank account and take measures that destroy your lives and the lives of those around you. Today, keeping your private communications is not simply a matter of philosophy; it is about guarding your livelihood. There are numerous examples of people who have their finances ruined because their private details leaked online.

How to Preserve Privacy

Today, there are various options for preserving privacy. For instance, you can opt to use a messaging service that offers end-to-end encryption. There are encrypted email services that allow you to send and receive encrypted emails to your friends and business partners. In general, there are numerous platforms and tools online to help you protect your privacy. It is especially important when you are sending sensitive documents with personal details.

Using Encrypted Phones

The problem with using encrypted apps and platforms is that communications still take place over an unsecured phone. As a result, even when those snooping on you cannot access these services, they can still access the phone itself and discover private details about you.

It is the reason why people seeking more protection are turning to encrypted phones. Cryptophones, as secure encrypted phones are called, offer a high degree of privacy protection compared to using individual apps. The pones use high-grade encryption to protect every aspect of the phone.

Consequently, those trying to gain access to any secure information will fail. Another benefit of these phones is that they encrypt voice communications between the two parties using the phones. The result is that anyone can discuss sensitive information on air without the fear that their information is visible to third parties, who might have malicious intent.

How to Pick a Secured Encrypted Phone

Besides communication, a modern Cryptophone should enable you to conduct financial transactions anonymously. You should thus go for a phone with full cryptocurrency supports. Cryptocurrencies ensure that your financial transactions do not go through a central hub, where they can be tracked.

Another you should look for is protection from GMS and GPS location tracking and IMSI catcher. The feature ensures that not only is your digital footprint protected but your physical movements also remain private.

A good example of a cryptophone that secures your privacy is the secure, encrypted Ano Phone from Germany. The phone is fitted with a protected Android OS that eliminates the risky backdoor APIs and Google library with tracking services. It arrives with a mobile-first secure private VPN service, and a firewall. It ensures all your private details remain protected at all times. The phone also brings support for cryptocurrencies and other payment options in favor of discerning customers. In recent comparisons and longterm tests, Ano Phone encryption on the hardware disk and the communication with end-to-end have been confirmed. In addition to the high-level security layer, it takes care of the OS performance, not slowing down though meeting the high encryption requirement and saving your battery with VPN running without leaks or interruptions.

Another option is the EMP line of phones from Canada. These phones also offer encrypted storage as well as secure voice and text communication. Other features included in the phone are secure call history protection, dynamic key generation after each call with same phone, and the lack of a central key management system. The device protects the data on the disk by software encryption. The product is not optimized for VPN usage for longterm but compatible for VPN on Wireless Lan without mobile data connections. By customer support, additional end-to-end communication tools can be purchased.

Besides, we found a lot of bad apples on the market with different brand names that still offer Google and Blackberry devices with built-in backdoors. Features like remote access, remote wipe, enrollment or distribution let you give up control to the provider, put privacy at risk and are a red flag.

Summary

In general, if your line of work entails handling sensitive communications over the internet, it is important to protect yourself. You never know what malicious actor could be dropping in on your calls. Cryptophones are also great for anyone who values their privacy and who wants to stay safe amidst the growing digitization of everyday life and the growth in cybercrime, especially identity theft.

WGRT Hodl & Rewards Campaign 4191

wgrt

Dear all, to celebrate the WGRT hit the new High 800%, Waykichain.com present our #WGRT Hodl Campaign! Waykichain.com are having 2 Campaigns from August 16(UTC) – August 22(UTC)

Campaign 1: Small Amount of Holding WGRT

Campaign Period: Any 5 days during 18:00 UTC on August 16, 2020 to 17:59 UTC on August 22, 2020

How to Receive Rewards:
1. Buy WGRT on OKEx Exchange
2. Leave your address of OKEx in Comments
3. Hold at least 10,000WGRT at the 3 daily snapshots
4. WGRT balance snapshots will be taken at 3 random times each day by Exchange
5. Start earning rewards of yield 20%+
6. Rewards will be distributed into your OKEx account within 1 weeks of when the campaign ends on August 30
7. Top 20 Hodls will share prize pool of 1000,000WGRT
8. For hodl

Eligibility:
To receive your WGRT earnings, at the time of distribution your OKEX account must:
* Be in good standing and cannot be closed or frozen
* Not be located in any of the prohibited countries or jurisdictions that are highlighted in the OKEx User Agreement

Campaign 2: Kol Hodl Rewards Campaign

Campaign Period: Any 3 days during 18:00 UTC on August 15, 2020 to 17:59 UTC on August 22, 2020

How to Receive Rewards:

1. Kol Hodl holding WGRT at least 5000,000 WGRT (both individual or collective from community eligible)
2. Leave your address of OKEx in Comments #Kol hodl
3. Hold at least 5000,000WGRT at the 3 daily snapshots
4. WGRT balance snapshots will be taken at 3 random times each day by Exchange
5. Start earning rewards of yield 80%
6. Rewards will be distributed into your OKEx account within 1 weeks of when the campaign ends on August 30
7. WGRT Hodls with huge amount more than 5000,000WGRT please contact: waykichainloiswhite on Telegram for more benefits

Terms & Conditions
1. Promotion Period: 14 days – 18:00 UTC on August 15th, 2020 to 17:59 UTC on August 22, 2020
2. To be eligible for rewards, you must hold at least 10,000WGRT in your OKEx account during at least one of the balance snapshots throughout the promotion period. The more WGRT you hold, the more prize you can get.
3. Rewards will be distributed proportionately for participants based on their WGRT balance.
4. Rewards will be distributed within 1 weeks after the promotion ends on August 30
5. We are unable to distribute rewards or airdrops to customer accounts that are frozen, closed, or based out of a country in our prohibited countries list. For further details, please refer to our User Agreement.
6. If we determine that an individual has used multiple accounts in order to win multiple prizes, we will distribute only one reward to that individual.

HyperPay Introduces TSS, Security Level Further Upgraded 4660

A few days ago, HyperPay wallet introduced TSS (Threshold Signature Scheme) advanced cryptography technology, and was the first to implement it in HSM (Hardware Security Module). HyperPay has fully implemented the ECDSA TSS solution and applied it in HSM. Through the encrypted interaction of multiple HSMs, the final signature is jointly calculated, which saves the on-chain multi-signature fees and avoids the on-chain multi-signature loopholes. It is the first time in the industry that combines TSS and HSM technologies to create the highest security level of off-chain products and wallet. HyperPay will maintain the unremitting pursuit of security technology in the subsequent business development, and maintain the security of the business operating environment.

Digital assets, a form of currency based on computer information technology, came into being due to the development of modern information technology and application. It improves transaction security because of its characteristics such as traceability, anti-counterfeiting, and anti-tampering, and has developed rapidly based on the government-encouraged blockchain technology.

However, the security accidents of blockchain digital assets are on the rise, caused by miscellaneous reasons, so the management and security problems of large assets have become the enduring focus in the industry.

Since the underlying logic of the public chain and smart contract may have loopholes, hackers may be lurking in them, waiting to steal the assets on the chain. Once the assets on the chain are stolen, the possibility of recovery is small, and it is clear that using multi-signature to protect the security of assets can no longer kept up with the needs of technological iteration.

New Direction of Asset Security Technology – TSS (Threshold Signature Scheme)

Threshold signature is a distributed multi-party signature protocol, including distributed private key generation, signature and verification algorithms. In recent years, with the rapid development of blockchain technology, signature algorithms have gained widespread attention in academic research and commercial applications, especially in the dimensions of security, ease of use, scalability, and distributability.

Because of the close and important connection between blockchain technology and signature algorithms, the development and the introduction of new paradigms of signature algorithms will directly affect the characteristics and efficiency of blockchain networks. In addition, the private key management needs of institutions and personal accounts inspired by distributed ledgers have also hastened the birth of many wallet applications, and this change has even spread to traditional enterprises.

Whether in blockchain or traditional financial institutions, threshold signature schemes can bring security and privacy improvements in a variety of scenarios. As an emerging technology, threshold signatures are still under academic research and implementation discussions. Among them, there are still unverified security risks and inconveniences.

Notes: Hardware Security Module is a computer hardware device used to protect and manage the digital private key for a strong authentication system and provide related cryptographic operations. Hardware Security Module is generally directly connected to a computer or network server in the form of an expansion card or an external device.

Traditionally, multi-signature technology is achieved based on the blockchain, such as Bitcoin-based native multi-signature (OP_MULTISIG) and Ethereum smart contract-based multi-signature. Those are implemented through the rules of the blockchain itself. Multiple signatures are combined together and put into the transaction body, and when the node receives the signature, it will verify whether all the signatures are successful through the corresponding public key. Only when all (that reaches the threshold) being successfully verified are considered the transaction is legal.

Then the TSS technology was first proposed in the cryptography field at the end of the 20th century. It progressed slowly, and due to the small demand for threshold cryptography at that time, there was no major breakthrough around 2017. There were many algorithms based on two-party TSS (ie 2-2 multi-signature), but were low-performance and impractical.

The Real Development of TSS

In recent couple of years, with the rapid development of blockchain technology, the significant increase of DeFi market value, this decentralization technology has been paid attention to by mainstream cryptographers again, the research on TSS technology based on ECDSA algorithm especially active. Israeli cryptographer Yehuda Lindell proposed fast 2-party TSS in 2017, and improved to fast n-party TSS in 2019; at the same time, Gennaro on behalf also proposed another n-party TSS in 2019 which has basically the same experimental performance as the former.

What differs TSS technology from traditional multi-signature on the chain is that TSS can be regarded as off-chain multi-signature. There is only one private key on the chain, and the single private key is dispersed into n components through cryptography. When signing, the final signature is jointly calculated through multi-party interaction, and this signature can pass the verification of the corresponding single public key. It is called MPC (multi-party computing) technology.

BOE exhibits leading-edge display technologies at Display Week 2020 4719

SID Display Week, the most influential tradeshow for the global display community, presented the first ever virtual show on August 3, 2020. BOE showed a slew of its innovative display technologies and applications such as printing OLED, flexible display, Mini LED, BD Cell, and reflective LCD display in mind-blowing videos, exposing global visitors to the charm of leading-edge technologies.

Mini LED stood out as one of the most sought-after technologies at Display Week 2020. BOE exhibited its 75-inch 8K and 27-inch 4K Mini LED products. The use of glass-based Mini-LED backlight and High Dynamic Range (HDR) technology helps to improve display effect significantly, enabling a brightness level of up to 1,500 nits and a contrast ratio of 1,000,000:1. The exceptional color performance gave the visitors an stunning visual experience.

BOE’s BD Cell display, recognized as Display of the Year 2020 by the Society for Information Display (SID), also appeared at the virtual event, as a brand-new breakthrough in display technology. BOE showcased a series of such products such as 110-inch 8K BD Cell display, 75-inch 8K BD Cell display, 98-inch 4K BD Cell display, and 3.5-inch BD Cell display for VR headsets. BOE’s BD Cell displays feature pixel-level ultra-fine light control, an ultra-high contrast ratio of up to million-level, and 12-bit color depth, which makes it possible to present perfect lifelike images. In addition to high-end TV products, BOE’s BD Cell technology will also be applied to monitors, vehicles, wearables and other products.

BOE also presented the world’s first 55-inch 8K printing OLED display at Display Week 2020. It is made using the world’s leading RGB printing technology and Oxide processes, which enables the perfect presentation of 8K images. This represents a major direction of development for large-sized OLED displays. BOE has also launched 14-inch, 17-inch, and 30-inch products to advance the development of printing OLED.

Moreover, BOE brought to visitors its flexible AMOLED displays that can be folded, bent and rolled up, showing them the unlimited potential of flexible displays. A laptop display with a refresh rate up to 360Hz, fully meet user requirements of playing games or watching videos. Reflective displays can be applied to e-books, tablets, bus stop signs, outdoor displays, etc., bringing people a healthier and more eco-friendly display solution.