The Future of Social Media 358

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Kanpai Pandas: Bringing luxury experiences to the NFT space 2618

Imagine an NFT project that can bring you once-in-a-lifetime experiences. Front of stage tickets to EDC Las Vegas, booth seats to your favorite football team’s games, private parties with high profile crypto personalities… etc., and access to all these events and more can be yours just by holding a cute tattoo-clad panda.

Introducing Kanpai Pandas, one of the first Omnichain NFT projects in existence. A collection of 10,000 stylistically curated hand-drawn NFTs that roam 7 chains, including Ethereum, BNB, Polygon, AVAX, Fantom, Arbitrum, and Optimism chains (and soon to be 8 ).

Kanpai means “Cheers” in Japanese and reflects the light-hearted jovial nature that the project and community represent. The Kanpai Pandas’ prime objective is to bring REAL utility to its holders by building a solid brand that revolves around amazing real-world experiences and community building.

Kanpai Pandas isn’t only an NFT collection incorporating innovative blockchain technology. Holding a Kanpai Panda gives you a membership pass into an exclusive club that offers access to high-end events such as private parties, sporting events, concerts, and other sought-after entertainment events. Kanpai Pandas is building a family of like-minded people across the globe, creating a network effect where holders can build, collaborate, and learn together in the journey to making NFT history. Kanpai Pandas believe in building a sustainable long-term foundation through providing real-world utility and on-chain innovation.

So, what’s under the hood?

Kanpai Labs, the creator of Kanpai Pandas, built and released the project on LayerZero Labs’ technology. LayerZero Labs is an Omnichain Interoperability Protocol designed for message passing across chains, providing authentic delivery. Layer Zero has been funded by FTX, Binance Labs, Spartan, DeFi Capital, and various other strategic investment groups.

Kanpai Pandas sought to distinguish themselves in the NFT space by providing an art collection that incorporated cutting-edge interoperable blockchain technology. Building on LayerZero Labs technology, Kanpai Panda’s smart contracts became the new “gold standard” of omnichain.

The creator of Kanpai Labs, @DaRealMilkBagz, crafted a team of experts to provide utility to Kanpai Panda holders. Before mint, @DaRealMilkBagz announced three exclusive confirmed events where Kanpai Pandas could attend, details of which will be further explained in future Medium posts, but have already been announced on our Twitter (@KanpaiPandas). Kanpai Labs came out swinging to provide its determination in making Kanpai Pandas a lifestyle brand that provides many perks: exclusive social events, collectibles, comic series, and on-chain game theory (details about these perks will be further outlined in future Medium posts).

GYM NETWORK: The Future of Investing 2773

GYMNET

Investments have always been a risky affair, and the biggest concern among most is which platform to go for. More so, the slightly reliable ones don’t offer high rewards, which in turn negates the whole point of investing. But that changes with GYM NETWORK, a Binance Smart Chain-based Decentralized protocol. It not just ensures security and transparency in transactions but offers high returns and exciting rewards on investment.

All about GYM NETWORK

If you ever search for a De-Fi project, there would be hundreds of results, but not all suit your requirements or are trustworthy. The number could be pegged at 3-5 if we are lenient in that regard. But the team behind GYM NETWORK has managed to eliminate all the previously encountered problems and design a platform that offers you the best.

GYM NETWORK handpicks the best investment options and presents these as vaults to investors along with the risk factor associated with each. These options (initially, it’s just Alpaca, but more are to be added in the coming days) offer high yields,. In addition to that, investors receive rewards in the form of $GYMNET, the native token on GYM NETWORK. Its total supply is capped at 4,000,000,000, and the tokenomics is designed to deliver both short-term and long-term rewards to users, apart from ensuring the development of the platform and its success.

It’s not that you have to invest regularly to earn big. There are various options offered to users by the GYM NETWORK to earn a passive income. Many who are not regular on the platform go with these.

Other than the affiliate system as discussed later, one of the easiest ways to earn a passive income is to go for Farming, which means adding your holdings to liquidity and earning regular income on it. This way, instead of lying around your wallet, the currently held tokens would help pocket additional rewards.

Also, those who hold on to their collection of $GYMNET receive rewards on buying and sell orders. 1% of every purchase order and 4% of every sell order is distributed amongst the token holders. It is raining rewards on GYM NETWORK and now is your chance to make a fortune.

Affiliate system to earn passive rewards

Users require a referral code to join the platform. And once they are a part of it, they use their own referral code to get others to join. The pyramid so formed helps everyone earn rewards when the user they invited invests into the vault. A part of both, the ALPACA and $GYMNET rewards, will be shared with the invitee. Also, the affiliate system works through a smart contract, which almost nullifies the delay in the execution, and eliminates the need for an intermediary, thus making it quicker and safer.

This gets even better! There are 16 levels to the referral system with the rewards increasing as a user progresses through the levels. When a user reaches Level 14 or above, they automatically start receiving a share of the overall profit and rewards generated throughout the GYM NETWORK, which is independent of their team structure. So get as many people to join and increase your passive income. Collecting rewards has never been any simpler!

Why should I buy the $GYMNET token?

As you know, $GYMNET is the native token on GYM NETWORK and will be used to reward investors, and those who hold on to their tokens will further receive benefits on every sale and purchase order.

Another critical aspect that encourages users to not just hold on, but also buy the $GYMNET token is the Voting Right. With this, they get to introduce proposals to further improve the system. This is based on the team’s idea that GYM NETWORK is a community-driven platform, and it will be the collective opinion of token holders that will decide the path to be treaded in the future. Remember, the weightage of votes will depend on the number of tokens held by a user. So if you want to be a decisive factor, invest more to earn $GYMNET in the form of rewards, and also buy the token directly on exchanges.

Then comes the protection tools that are designed to prevent a sudden fall in the value of $GYMNET. No user can sell more than 50% of their token holdings in a single day. Also, it would be ensured that no one can hold more than 3% of the total supply of tokens in a wallet. Besides, there is bot protection in place that automatically identifies suspicious activities.

Another reason why the value of $GYMNET will see an incline is the Buy-Back and Burn program. When the tokens are burnt, the total number in circulation decreases, thus increasing the individual value of tokens left. You can check the total number of tokens burned to date on the official website.

So, if you had been looking for the right De-Fi platform to invest, GYM NETWORK will prove to be one of the safest and most transparent ones.

To find out more about the platform, visit the official website: https://www.gymnetwork.io/

Also, follow them on all social media platforms to stay updated with the day-to-day developments.

Twitter: https://twitter.com/GymNet_Official
Telegram: https://t.me/gymnetworkofficial

My Crypto on ICONFi: Check exchange wallets at once 2612

My Crypto service has launched on ICONFi, the hybrid Crypto savings and staking platform providing the highest compound yield rates on crypto savings. My Crypto allows users to add the API from crypto exchanges like Binance and Coinbase, supporting the users to check their balances at once. Easy and convenient.

A crypto user would need to use different crypto exchanges simply because exchanges have listed different kinds of coins and tokens. There’s a good chance many crypto Hodlers and traders would be struggling to check the balances of the exchanges they are using. This already sounds super bothering, and it is painful to multi-task through exchange apps to check the balances. My Crypto provided a solution to this problem.

With My Crypto service, ICONFi users can see the balances of different coins and tokens on different exchanges, making the crypto asset management super simple. And as this is Read-only API, the ICONFi app only shows the balance data while not having access to actual crypto assets. It would be also interesting to compare the ROI from the direct trading with ICONFi’s Fixed savings compound interest rates.

ICONFi’s Growth Lead Steve Cho said, “My Crypto service is expected to address the issue of dealing with many different exchange wallets. It also shows the total value of users’ crypto assets in BTC, making it easier to see how much crypto assets they have in exchange wallets and ICONFi wallets altogether.” And he added, “Many ICONFi users put their BTC, ETH, USDT, and USDC on ICONFi Flexible account so that they can receive the basic interest rates, because it has no lockup period (withdrawal takes up to 24 hours though) while giving up to 3.5% compound interests, which is normally higher than other platforms’ Fixed savings with lockup periods. People always want to get the maximum profits out of their actions and ICONFi users just know this is the best option they can have without taking risks of lockup period because the crypto market shifts a lot. They know that if they sit their coins on exchange wallets, in fact they are losing value while taking the opportunity costs.”

ICONFi’s CEO Sean Kim said, “The vision of ICONFi is Make Crypto Simple – we want to provide easy and convenient crypto finance services to the entire crypto users.” He added that “ICONFi is officially giving out the highest compound interest rates on BTC (without considering platform tokens) in the market and it is the only Crypto savings platform giving its users Fixed rates. All other platforms cut down the rates if users put more crypto, which sounds super absurd. Users deserve more yields if they put in more assets. We want to support any crypto user to get the most value out of their Bitcoin in an easy, simple, and convenient manner.” Sean Kim has 11+ years’ experience in financial service consulting at PwC and Ernst & Young and expertise in financial system, derivatives, and investments. He also has been a financial engineer and mathematician.

ICONFi is a Hybrid platform providing both Crypto Fixed savings and Crypto Staking services. ICONFi provides the familiar ID and Passwords system while providing compound interests on Crypto savings and Auto-Staking features, positioning itself as an alternative to direct crypto trading. The website www.icon-fi.com has the interest calculator to see the details and expected interests on ICONFi savings accounts – it is always harmless to have more options, and ICONFi would be a good alternative if anyone understands the benefit of the compound interest system.

With the launch of My Crypto service, ICONFi announced a whopping 10 million USD worth of Fixed Savings events where users can receive the MAX interest rates for 28 days until the total event savings amount hits $10M. Check out the details from the ICONFi Medium Blog.

Check out more about ICONFi:

Website: https://www.icon-fi.com
Medium: https://medium.com/iconfi
Twitter: https://twitter.com/ICONFiWorld
Discord Community: https://discord.gg/YdWsjaW8Eh

Klein Finance Announced the Completion of a Funding Round With Participation From KCC Chain and KuCoin-Ventures 2635

Klein Finance, a stablecoin liquidity provider and exchange platform built on KCC (Kucoin Community Chain), announced the opening of its funding program. It has already received a multi-million dollars investment from KuCoin Ventures and KCC chain.

Klein Finance is an efficient decentralized trading platform for digital assets built on KCC (Kucoin Community Chain), which aims to enable digital assets to be traded and staked for rewards in a secure and stable on-chain environment with low slippage, good depth, and low fees.

1. Klein Finance’s mixed liquidity pool, which provides a cross-market mechanism for creating stablecoins, uses a license-free trading block at the bottom that can accommodate multiple stablecoins to non-stablecoins and multiple non-stablecoins to multiple non-stablecoins.

2. Trading mining and liquidity mining will be rewarded to traders, liquidity providers and partners according to certain reward rules, working together to achieve the goal of profitable agreements.

3. Klein Finance provides a cross-market mechanism for creating stablecoins, and the underlying uses a license-free trading block that can accommodate a wide range of exchange needs.

4. The dynamic pegging approach using AMM creates liquidity for assets that are not necessarily pegged to each other in a way that is more efficient than the invariance of (m-n=λ). This creates liquidity that is 5 to10 times higher than other traditional decentralized exchange invariants, while also generating higher profits for the liquidity provider.

It is understood that Klein Finance project technology development has been largely completed and the new funds will be used for project promotion and expansion of the team size, subsequent opening of the technology and expansion of its structured products. It is reported that Klein Finance’s financing plan will continue.

TRON DAO and Other Blockchain Leaders Jointly Roll out USDD 2715

Usdd

On May 5, Justin Sun, Founder of TRON, announced on Twitter that the TRON DAO Reserve rolled out a decentralized stablecoin named USDD, which has so far been listed on Sunswap, Sun.io, Curve, Uniswap, Ellipsis, Pancakeswap, Kyberswap, etc., with an initial total supply of one hundred million. Through the cross-chain protocol BTTC, both of the circulating supply on Ethereum and BSC are near twenty million.

USDD is a decentralized algorithmic stablecoin launched collaboratively by the TRON DAO Reserve and top-tier mainstream blockchain institutions. The USDD protocol runs on the TRON network, is connected to Ethereum and BNBChain through the BTTC cross-chain protocol, and will be accessible across more blockchains in the future. USDD is pegged to the US Dollar (USD) through TRX and maintains its price stability to ensure users have access to a stable and decentralized digital dollar system that guarantees financial freedom.

USDD is a cryptocurrency issued by the TRON DAO Reserve with a highly stable price and diverse use cases. It is based on TRON and pegged to the U.S. dollar at a ratio of 1:1, which means regardless of market volatility, the USDD protocol will keep USDD stable at 1: 1 against the US dollar via proper algorithms in a decentralized manner. Like other TRC-20 tokens, USDD can be traded with no brokers; it depends solely on the smart contracts on the TRON network. Being free from the control of any individual or organization makes USDD more capable of playing its role as a stablecoin. As a fast, low-fee crypto asset with a large supply and competent for cross-border transactions, USDD brings its holders tremendous benefits of the blockchain technology without the risk of volatility.

According to available information,the TRON-based decentralized stablecoin USDD was born with the mission of building a modern financial system on the blockchain. Its permissions are managed by the TRON DAO Reserve, which functions as its early custodian. Also, the TRON DAO Reserve ensures USDD’s price stability and decentralization by collateralizing this cryptocurrency with reserves. This organization aims to safeguard the overall blockchain industry and crypto market, prevent panic trading caused by financial crises, and mitigate severe and long-term economic downturns. By setting risk-free interest rates and regulating the market through liquidity provision, it is able to stabilize the exchange rates of centralized and decentralized stablecoins on TRON and other blockchains. It also intends to formulate and implement monetary and exchange rate policies, play the role of a lender of last resort to minimize systemic risks and ensure the stability of the financial market.

On April 21, TRON founder Justin Sun tweeted an open letter stating that the TRON DAO Reserve, at its initial stage, would provide custody service for the $10 billion worth of highly liquid assets raised from initiators of the blockchain industry as an early-stage reserve, all of which would go to the TRON DAO Reserve in six to twelve months. The Reserve will continue to attract more liquidity assets into its reserves to better play its role as a decentralized institution.

After four years of growth, TRON has seen over 88 million on-chain users and 3 billion transactions in its ecosystem. At present, the circulating supply of TRC-20 USDT has exceeded that of ERC-20 USDT, making TRON the world’s largest stablecoin network, which boasts over $55 billion worth of financial assets, including on-chain stablecoins, and has settled and cleared $4 trillion worth of assets. In December 2021, the TRON network became fully decentralized and was restructured into the TRON DAO community, the largest decentralized autonomous organization (DAO) in the world.

At the end of 2021, Justin Sun was officially appointed by the government of Grenada as its Ambassador and Permanent Representative to the WTO and was authorized to represent Grenada at the WTO meetings during his mandate. Justin said that he would proactively promote the integration of cryptocurrencies and sovereign states to build a new financial system that is secure, efficient, and inclusive. In the meantime, he would also leverage his experience in the digital currency field for a joint response to the new challenges regarding digital transformation in the post-pandemic era.

Global Metaverse Event of Lydian. World in Dubai Opera 7th May 2022 2949

The event will take place on the 7th of May 2022 in Dubai Opera. As a first offline event of such scale where thousands of guests from all over the world will gather to become a part of Lydian.World metaverse. Guests are invited to take part in multiple business opportunities and multiple entertainment moments.

Lydian.World is a virtual game partially owned by its users which in reward for their engagement and strategy the game rewards them back in cryptocurrency. In other words, the place where you can Earn, Learn & Have fun!

If this already rings a bell for you, join Lydian.World! The metaverse brings opportunities such as: staking pools, crypto credit cards sharing their commissions, mining pools, assisted trading, NFT marketplace, a trivia game over the blockchain, a lot of airdrops & much more!

Chief Technology Officer – Alexandru Cocindau: “Do you remember the feeling of joy when your parents were gifting you a new toy? That moment when you want to play with it all day long, to discover it, to learn it! This is our day to day gift, this is our Lydian.World, and my mission is to bring the joy, the happiness and the freedom smile every day for every single player.”

The most successful and influential representatives of the crypto industry will attend in Dubai on the 7th of May. Join them all now in the https://lydian.world

Buy tickets for the event here: https://gspartners.global – Event Tickets. VIP Starting with 99 USDT / Ticket. Or you can ask for a ticket on the Telegram group: Lydian.World