The Future of Social Media 538

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Legit Security Releases MCP Server, Adding Trust and Security to AI-Led Coding 357

Legit Security, a global leader in AI-native application security posture management (ASPM), today announced a major new feature that furthers its commitment to better serve the AI-first developer community: Legit MCP (Model Context Protocol) Server. With this new offering, Legit brings ASPM to AI-led development, making vulnerability management as simple as asking a question.

Through the Legit MCP Server, AI code assistants like Cursor, GitHub Copilot, and Windsurf leverage Legit to determine the security of generated code, enforce guardrails to prevent issues, and drive automated remediation. Acting like an “API” to interface with AI agents, the Legit MCP Server provides development teams with the ability to run in-code vulnerability checks during the pre-production development process within numerous code editors and IDEs. As an open standard supporting different AI systems, MCP can universally connect with any AI-agnostic code editor and directly with the data source.

Why This Matters for Developers

AI is revolutionizing how software gets built — faster, smarter, and more autonomously. But it also introduces more risk than we’ve ever seen and upends application security, which wasn’t designed for AI-driven development processes. Legit ASPM is the first and only AI-native ASPM platform purpose-built to secure today’s development workflows, including those with AI at the core. The Legit MCP Server gives developers real-time security insights and remediation embedded directly into their AI-powered assistants — no learning curve, no context switching, all in natural language.

“AI has completely changed the way engineering teams build software and created an opportunity to bring security directly into that process,” says Liav Caspi, co-founder and CTO at Legit. “Additionally, empowering security teams to leverage AI through Legit’s application security data fabric holds enormous untapped potential that we are just beginning to uncover. The ability to extract any security posture report you want just by asking your favorite AI chat is a game changer. Legit MCP empowers developers and AppSec with the ability to run security checks on the go, with no learning curve, while making secure coding 100 times easier, faster and just more enjoyable.”

Why Now

Developing software at speed and in a cost-effective way has arrived, but real-time integration of security has lagged behind. Legit MCP enforces enhanced quality and security at every stage of development, guaranteeing AI-generated code is automatically investigated, remediated, and verified.

For more details on the Legit MCP, visit https://www.legitsecurity.com/blog/meet-legit-mcp.

To see the Legit MCP Server in action, join us on Tuesday, July 15th, for an interactive session and demo: https://info.legitsecurity.com/legit-mcp-server-empowers-ai-led-development.

About Legit Security

The Legit Security ASPM platform is a new way to manage application security in a world of AI-first development, providing a cleaner way to manage and scale AppSec and address risks. Fast to implement, easy to use, and AI-native, Legit has an unmatched ability to discover and visualize the entire software factory attack surface, including a prioritized view of AppSec data from siloed scanning tools. As a result, organizations have the visibility, context, and automation they need to quickly find, fix, and prevent the application risk that matters most. Spend less time chasing low-risk findings and more time innovating.

Bitcino Casino Joins Forces with AI Powerhouse ‘Mr.House’ — The Future of Crypto Gambling Is HERE! 379

30 6 2025 1

In a bold move that redefines the future of online gambling, Bitcino Casino has integrated Mr.House a groundbreaking AI-driven management platform into its crypto casino infrastructure. Built as a fully autonomous operational layer for iGaming platforms, Mr.House is an independent, intelligent entity now being deployed by Bitcino to automate, optimize, and scale every aspect of casino operations.

As the first casino to adopt Mr.House’s full suite of tools, Bitcino is leading the charge in bringing AI-powered automation to the crypto gambling industry blending performance, innovation, and user-centric design in a way no traditional platform can match.

What is Mr.House?

Mr.House is an advanced network of AI agents purpose-built for online casinos and sportsbooks. Designed to run 24/7 with zero downtime, Mr.House handles everything from dynamic marketing and SEO to risk management, player engagement, and affiliate automation all without human intervention.

Bitcino is the first casino to fully integrate Mr.House’s capabilities, instantly setting a new standard in the world of decentralized online gambling.

Core functions include:

  • Targeted marketing across Telegram, Discord, and Twitter/X 
  • Personalized live chat support and player interaction 
  • Real-time sportsbook odds and automated betting suggestions 
  • Custom bonus delivery based on player behavior and game history 
  • Automated affiliate and referral program tracking 
  • Intelligent content generation for SEO growth 
  • Ongoing fraud detection and risk-managed bankroll allocation

Bitcino: The First Mr.House-Powered Crypto Casino

Bitcino is a fully anonymous, no-KYC, crypto-based casino and sportsbook offering high-speed gameplay, fast crypto transactions, and global access. With Mr.House embedded into its core systems, Bitcino now delivers a completely reimagined online gambling experience smarter, faster, and more responsive than ever before.

Bitcino’s standout features include:

  • A rich library of provably fair casino games, including slots, blackjack, roulette, live dealer tables, and crypto-native games like Crash and Plinko 
  • Support for major cryptocurrencies with instant deposits and withdrawals 
  • Fully AI-managed referral and affiliate programs, allowing users to earn from every dollar wagered by players they invite 
  • A unique revenue-sharing token model, distributing 50% of platform profits to token holders 
  • Real-time platform optimization, bonus tuning, and content updates — all powered by Mr.House

Referral Rewards Reimagined

With Mr.House overseeing Bitcino’s affiliate and referral infrastructure, both users and partners can benefit from a seamless, performance-driven system. Affiliates earn up to 30% of profit generated by their referred players, while regular users earn a share of total wagering volume creating a sustainable, long-term incentive for community growth.

This smart referral structure offers a competitive edge over traditional casino affiliate programs, thanks to its real-time tracking and transparent payouts.

Mr.House and Bitcino: A New Era for Crypto Casinos

As Mr.House prepares for broader deployment across the iGaming space, Bitcino stands as the flagship example of what’s possible when AI is given full operational control of a casino platform. The partnership doesn’t just improve efficiency it redefines the player experience, removes human bottlenecks, and enables Bitcino to scale globally with minimal friction.

By integrating bleeding-edge technology and focusing on key concepts such as:

  • Crypto casino 
  • Bitcoin gambling 
  • No KYC casino 
  • Fast payout casino 
  • Online casino referral program 
  • Decentralized sportsbook 
  • AI-powered online casino

.. Bitcino is rapidly establishing itself as a dominant force in the online gambling space, building a strong and unmistakable identity that resonates with players worldwide.

Try Bitcino Today Powered by Mr.House, Built for the Future

Whether you’re a player looking for fast, private, and fair crypto gambling, or a partner ready to monetize your traffic with real earning potential, Bitcino Casino offers an experience like no other fully optimized by AI, fully built for Web3.

Check out Bitcino and stay connected:

Visit the official site: bitcino.com
Explore the latest sports insights on the blog: betting.bitcino.com/
Follow us on Twitter/X for real-time updates: x.com/bitcinocasino

Choosing Your Right Trading Partner with SignalPlus 533

SignalPlus, founded in 2021 and headquartered in Hong Kong, is an industry-leading provider of trading software and infrastructure. Trusted by institutional partners across the ecosystem, the company delivers advanced analytical tools for options, perpetuals, and spot markets to traders worldwide.

Key features designed for high-pressure decision-making include:

  • Smart Dealing – live P&L visualisations with one-click order management
  • Risk Scenario – instant stress tests that model extreme market moves
  • Trading Compass – AI-curated news flow and alt-coin signals highlight emerging trends
  • RFQ for Block Trades – transparent and competitive pricing for large trades executed on Deribit

Backed by the recent closing of its $11 million Series B round led by AppWorks and OKX Ventures, SignalPlus reaffirms its commitment to building the best-in-class infrastructure that brings institutional-grade tools to the public domain. Looking ahead, SignalPlus will continue to scale R&D and compliance operations from our Hong Kong base, delivering durable, globally relevant infrastructure for the next chapter of digital-asset markets.

Torram launches dApp challenge with 3M tokens up for grabs to bring institutional DeFi apps natively to Bitcoin 540

Torram is putting out the call to builders: launch real DeFi applications on Bitcoin L1 and win up to 1 million Torram tokens each. The team behind Bitcoin’s first complete middleware stack has kicked off the 1M Token Developer Challenge – a multi-phase competition rewarding developers building Bitcoin-native dApps. With Torram Testnet V2.0 now live, the network unlocks programmability and a new token standard natively on Bitcoin – no bridges, no L2s, and no wraps.

With Bitcoin hitting all-time highs above $110K and mainstream momentum building, there’s never been a better time to build. Developers can now deploy on Bitcoin with block times as fast as 60 seconds without bridges or L2s.

“Torram network cures Bitcoin’s limitations and amplifies its strength. Our BUIDL thesis has been – do what’s possible on Bitcoin, and leave the rest to Torram. Now, you can witness that with Torram network V2.0,” Lee Raj, Co-Founder & CTO said.

Torram Momentum

  • 30+ validators live on testnet including BitGo, Allnodes, Stakely, Validation Cloud, Republic
  • 20+ dApps committed including Ordinal Hive, bitSmiley, and Sundial
  • Backed by Draper Associates, Blockchain Founders Fund, Side Door Ventures, Deep Ventures, Boost VC, Trive Digital, Silvermine, MH Ventures, and Bitcoin Ai Startup Lab

The 1M Token Developer Challenge: Build Fast, Win Big

*Phase 1: 30-Day Testnet Sprint (July 1–30)
Be early, be rewarded. The first 10 dApps deployed to Torram earn 200,000 tokens each.

*Phase 2: 90-Day Testnet Marathon (Aug 1–Oct 31)
Build big, scale fast. Rank in the top 3 for usage and earn 1 million tokens each.

Eligible categories include: stablecoins, RWAs, DEXs, collateral lending & borrowing, trading and institutional-grade Bitcoin apps.

Built for Builders

Torram Network 2.0 is the result of over a year of R&D to deliver what Bitcoin has been missing: expressive programmability, real-time on chain price data, and ERC20 behaviour to Bitcoin native assets.

Today’s Bitcoin-native stack is fragmented and modular. But Bitcoin itself is monolithic by design, and Torram believes its surrounding infrastructure should be too. This reduces complexity and eliminates common failure points seen in modular stacks.

This is Bitcoin’s Ethereum moment. With Torram, builders can finally unlock the functionality of Ethereum and other chains without leaving Bitcoin’s trust layer.

“Torram gives builders not just tools, but a foundation: smart contracts, oracles, and a programmable token standard. We’re creating the layer devs need to launch scalable DeFi applications,” Vakeesan Mahalingam, CFA, Co-Founder & CEO said.

Start Building on Bitcoin Today

  • Join the @torrambuilders Telegram
  • Apply to the Token Developer Challenge
  • Mainnet Launch: Q1 2026 – Early builders get priority for grants and spotlight.

About Torram

Torram has pioneered the first complete end-to-end full stack infrastructure & middleware solution for institutional use cases & applications natively on the Bitcoin network making Bitcoin more useful than just a store of value, and solving fragmented infrastructure for dApps and builders.

Gelato and Morpho Partner To Offer Embedded Crypto-Backed Loans for Wallets, Brokers, and Fintech Apps 537

The partnership offers white-labeled, non-custodial, and Web2-like stablecoin loans embedded directly in your wallet or application.

Gelato, the web3 developer cloud platform, together with Morpho, the decentralized lending protocol behind some of the most trusted lending infrastructure in Ethereum, today announced the launch of Embedded Crypto-Backed Loans.

The new partnership enables Wallets, Brokers, and Fintech Apps to allow their users to instantly borrow stablecoins, like USDC, using their crypto assets as collateral. The borrowing flow has a simple, Web2-like experience that is non-custodial and fully onchain. By combining Gelato’s Smart Wallet SDK with Morpho’s permissionless lending markets, the two teams offer a complete borrowing flow that platforms can securely integrate in days.

Crypto-backed loans are fully non-custodial and onchain, governed entirely by smart contracts. Users can initiate loans in an onchain bank account powered by embedded wallet infrastructure, 7702-powered smart accounts, gasless transactions, and the ability to execute multiple transactions in a single click.

Morpho, which Coinbase recently partnered with to enable similar BTC-backed loans, brings proven lending infrastructure with over $6.5 billion in total value locked. Gelato’s Smart Wallet SDK, used by companies such as Safe, Infinex, and Gnosis Pay, handles account abstraction, one-click onboarding, and gas sponsorship, enabling applications to deliver modern, web2-style user experiences.

“We’re excited to see more platforms bring crypto-backed loans to users in a self-custodial way,” said Paul Frambot, CEO of Morpho Labs. “Morpho is built to be integrated, and Gelato makes it easy to deliver a seamless UX on top.”

Embedded Crypto-Backed Loans are designed to meet the needs of both consumer and institutional users, offering a simple, intuitive interface while preserving the non-custodial guarantees that users and platforms increasingly expect.

Key Features

  • Borrow USDC in one click using crypto assets like BTC as collateral
  • Fully non-custodial and onchain
  • No credit checks required
  • One-click wallet creation via email, social login, or passkeys
  • EIP-7702 powered Smart Wallet Account
  • Embedded UX with full brand control
  • Gasless transactions across +50 EVM chains

Later this year, Gelato will introduce new security and recovery features to extend the smart wallet stack. These include passkey authentication, multi-signer two-factor approvals using regulated custodians, and onchain recovery modules tied to email or social logins. All upgrades are implemented at the smart contract level to maintain full decentralization.

A full demo of the product is available at: https://morpho-aa.demo.gelato.cloud, showcasing the end-to-end borrowing experience from wallet creation to BTC collateralization and loan issuance.

Embedded Crypto-Backed Loans are now available in beta on Polygon, Arbitrum, Optimism, and Scroll, with support for Katana coming soon. Gelato and Morpho are working closely with additional chain teams to expand deployment in the months ahead.

About Morpho

Morpho is a decentralized lending protocol, powering open, onchain money markets. It enables pooled and peer-to-peer borrowing with programmable risk parameters and oracle-based pricing. With over $6.5 billion in total value locked, Morpho is one of the most widely adopted lending platforms in Ethereum.

Users can learn more at https://morpho.org/

About Gelato

Gelato is Web3’s Developer Cloud, providing enterprises with critical infrastructure to build web2-like non-custodial applications at scale. It offers developer tooling for smart wallets, gas abstraction, and deploying enterprise-grade rollups. Gelato is used by leading apps, wallets, and protocols across the EVM ecosystem to deliver seamless, secure, and fully onchain user flows.

Users can learn more at https://gelato.cloud/

Oomnitza Unveils Product Release: Supercharging Asset Lifecycle Visibility, Compliance, and Data Center Control 520

AI-powered compliance, smarter SaaS governance, and modern DCIM expand enterprise IT resilience and operational velocity

Oomnitza, a recognized leader in AI-era IT Asset Management (ITAM), today announced its latest product release, delivering powerful advancements across SaaS governance, audit readiness, integration reliability, and infrastructure management. The update introduces Doc Agent, an AI-powered audit documentation engine; expanded SaaS and software lifecycle automation; and a new Data Center Infrastructure Management (DCIM) solution purpose-built for modern data center needs.

“As hybrid infrastructure expands and AI workloads explode, IT teams need more than visibility—they need velocity and control,” said Donna Wilczek, Chief Product Officer at Oomnitza. “With this release, we’re embedding intelligence so our customers can automate audit processes, rein in SaaS sprawl, and manage their entire infrastructure lifecycle – endpoints to data centers – from a single syndicate of record.”

Release Highlights

  • Smarter Compliance & Documentation – AI-generated, always-current documentation for workflows, integrations, and configurations, plus IP-level activity logs; and migration tagging for full audit traceability.
  • Unified Software & SaaS Lifecycle Management – Centralized SaaS-user views with license forecasting, usage tracking, one-click offboarding, and automated ingestion of role and activity data from SaaS platforms.
  • Asset-Centric DCIM – New Data Center Infrastructure Management delivers lifecycle tracking, predictive workflows, and warranty automation—built for GPU-intensive AI clusters and hybrid environments.
  • Reliable, Scalable Integrations – Enhanced diagnostics, version-change logs, and field mapping preservation across 1,500+ turnkey connectors ensure resilient, low-risk integrations.
  • Platform Experience Boosts – Detailed import logs, expanded custom object capabilities, and a shopping-cart-style request portal streamline clean data entry and self-service workflows.

All features are now generally available to Oomnitza customers.

About Oomnitza

Oomnitza turns technology investments into a competitive edge. We deliver complete visibility across the entire IT ecosystem, ensuring accurate data, enhanced security, and optimized performance. With agile workflow automation and an asset-centric approach, Oomnitza helps organizations reduce costs, improve operational efficiency, and unlock profitability in a technology-driven world. Learn more at www.oomnitza.com.