The Future of Social Media 335

Any media is a combination of channel and information. Media uses platform to build the channel to communicate with its audience. An audience chooses the media based on a suitable platform and the information it provides. Traditional media used to control their platforms completely. With the growth of social media, their pages became one of many on the platform. Those platform changes affected income source. Here are the media evolution milestones based on those two determining factors.

The infographic demonstrates the evolution of media platform and revenue source.

Print media

It was a long age of print media dominance. There was no other way to distribute information and to connect with each other, other than through publications in newspapers or magazines. The media brand was influential, and subscribers and advertisers were its income source.

Internet media

The emergence of Internet prompted print media to create their own web pages. While the subscription-based part of their income reduced, their business models didn’t change. Banners and sponsored articles became their main source of revenue.

Social media

The struggle between the media and the platform started with the introduction of social media. Internet media use platform to attract an audience and to lure it to visit their web pages.

This does not align with platform goals.

The biggest asset of social media is user data and user-generated content. Their main source of revenue is highly targeted advertisement. While traditional internet-media also have become an element of the advertising networks, they have to share their revenue with content creators. The targeted ads generate too little revenue, that is also cut by an intermediary. Media just can’t produce high-quality content with this source of income alone.

Meanwhile, social media have demonstrated the influence of individuals.

Next generation media

Closer and more instant interactions have become the main trend developing in the new media. This leads to the growth of messenger-like media and streaming functions. With our friends, we prefer to chat in messengers. To experience more, we go to specialized platforms, which display videos, photos, streams or blog posts.

The influencers are rising and claim their share of income. Traditional social platforms manipulate feeds and content to increase their revenue while authors of good content and active communities receive no support. The new revenue model of social media has to involve direct payments. Let’s dive into the future of media and understand how it will benefit all of us.

Trends

How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue.

Money has to be shared

Targeting used to be the goldmine for both advertisers and platforms. Companies just reaped customers who were ready and willing to buy. The art of targeting has become popular and now it is a very sophisticated process, while an audience is an object of interest for many companies. Within the traditional model it is becoming more difficult for brands to stand out there. They need influencers to create engaging stories for the brand audience. A creative approach will be more compelling for advertisers.

Media implements many options such as paywall, subscriptions and micro-payments. Direct payments for the specific content or to the user also become more and more popular.

The infographic shows trends in targeting. The bid competition increases and customer acquisition costs become higher. Companies are trying to target more precisely to reach potential customers. While the customers who are ready to buy attract the most attention, the top of the pipeline stays untreated. Brands can cover them by storytelling through different media, platform, and influencers and make real fans of these customers.

Outstanding content breakthrough

The business model of social platforms affects the content quality too. The requirements for content have become low, it just has to grab attention quickly. The channel has become more important for all the parties of social interactions: if you can attract the audience you can earn, regardless of the content quality.

Nowadays social media and other web sites are flooded with low-quality content. Platforms apply different approaches to handle it: moderators, AI, censorship. For example, YouTube introduces manual moderation and additional requirements for partnered channels. Huffington Post announced it will no longer work with contributors on its U.S. site.

The best way to identify quality content is to let users pay for it directly. Experts, educators, and outstanding showmen would thrive eventually.

People build trust

Don’t forget the reason why we all gather here: to communicate openly with someone we like. Social media platforms want us to stay more on their pages and to click adds. For example, Facebook applies algorithms to make people stay longer there, at the same time audience engagement decreases. Facebook has become less social, more media: we scroll feed looking for stories, entertainment and news, and don’t spend the time to comment, like or share.

The personal interactions move to other mediums, such as messengers and streams. Influencers gather people in communities and use group chats, streams, and comments. Communities motivate people to interact, rather than be merely informed.  Information, news, memes, and other content spread very fast across communities, while algorithms address long-term processes.

The new business model

While most traditional networks and media are trying to catch some new trends, the new business model arises. It is that pivotal moment when media just can’t use additional attributes to stay on the top. The new model would not complement traditional platforms, it substitutes them as they don’t change their primary source of revenue based on targeting ads.

The social network, which wins the future, has to combine new business model, new technologies and the new type of content which attracts the young audience. Young people change their preferences fast. Currently, the most popular global social network is just number four in their top and tends to become even less popular. And this list is changing continuously.

Let’s take a closer look at the new business model of media and the example that illustrates it. Monoreto is the social platform which brings together all trends and illustrates the upcoming model. This platform is based exactly on the new principle – direct payments to support excellent content creators.

The core of the platform is content, personal communications, and instant feedback. The platform allows to easily launch live broadcasts, create stories with photos and 10-second videos with overlaid text, and publish different types of content including photo and video.

Influencer: produces content and interact with users. Tells a brand’s story.

Direct donations are the basis of the new model

The donation model of Monoreto implements blockchain technology. The minimum transaction is equal to 5 cents in Monoreto tokens (or more, up to donator), which users transfer with their likes.

There are several reasons why users already donate and will continue to do so:

They want to interact with a public person and to attract attention. During live streams donations have become a very popular way to interact with a broadcaster, to ask him to say or do something. This kind of interactions with influencer become a valuable experience.

Gamification: there are a plenty of ways to turn gratitude into entertainment. In Monoreto these are quizzes, lotteries, and competitions. For example, a world-famous sportsman is able to publish a post and announce that top 3 active donors to the post will get the opportunity to meet him (for dinner, at a training club, etc.)  Millions of followers and fans crave to win the prize. The media easily and transparently conveys the procedure, and winners will gain recognition by everyone and will get their moment of glory.

They also want to be stars, so they explore the platform, interact with influencers and gradually become more active and start to donate. Donations help to stand out for users and even for brands, because accounts who “donate” likes promote their posts in the newsfeed. Brands are encouraged to tell their stories directly to the audience. By liking quality content of other users, a business account climbs upwards on Monoreto’s smart feed and gives information to potential consumers through their content. A business owner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of some advertising intermediary.

Find out more at the Monoreto Telegram Channel here.

Monoreto demonstrates a new vision for the social platform model. While the amount of content increases overwhelmingly, it is very important to highlight the best of it and put it on display. The platform distributes revenue from both users and advertisers directly to the content authors. Their motivation to create and form active communities increases. The social platform of the new generation benefits all parties: users, authors, and advertisers. The changes promise to be disruptive.

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Prescryptive Health Announces Free COVID-19 Vaccine Scheduling Solution to Support Independent Pharmacies Nationwide 4472

Prescryptive Health, a healthcare technology company, announced a free vaccine scheduling solution for pharmacies across the country. This service builds on their successful COVID-19 testing partnership with the State of New York, and will be available nationwide beginning today. The initiative is part of a larger commitment by Prescryptive Health to empower pharmacists and consumers through its digital platform to improve the way healthcare is delivered, making it more affordable and accessible to all.

“Local pharmacies play a critical role providing vaccines, yet they don’t have a solution that can meet their needs and address their specific challenges with COVID-19 vaccines,” said Chris Blackley, CEO of Prescryptive Health. “Our solution closes that gap, is easy to use and is now available at no cost to pharmacies nationwide.”

Prescryptive’s scheduling solution is designed for pharmacists by pharmacists to provide the security, flexibility, and ease-of-use required to deliver COVID-19 vaccines in today’s fluid environment. Pharmacists can configure when and where they provide vaccines, customize patient screening criteria to comply with state and local guidelines, and manage patient demand with a new “waitlist” function that allows them to invite patients directly for appointments to prevent over-booking. Equally important, Prescryptive’s solution is architected on blockchain, fully encrypted, and HIPAA-compliant.

Patient success has also been engineered into Prescryptive’s solution. The mobile-first design allows patients to minimize time spent onsite at the pharmacy and to receive real-time notifications from pharmacists when appointments become available. Patients receive a digital proof of their vaccination with links to additional health and safety information—including the CDC v-safe program. Beginning in April, patients will also have the ability to book appointments directly with a local pharmacy at MyRx.io.

Huobi Tech’s Subsidiary Huobi Asset Management Got the Approval to Launch 100% Virtual Asset Funds and Plans to Launch 3 Virtual Asset Funds 4409

Huobi Technology Holdings Limited (“Huobi Tech” or the “Company”, stock code: 1611), is pleased to announce that Huobi Asset Management (Hong Kong) Limited (the “Huobi Asset Management”), a wholly-owned subsidiary of the Company, has obtained the Securities and Futures Commission’s (the “SFC”) approval to manage and distribute 100% virtual asset funds with effect from 3 March 2021. Huobi Asset is the second licensed virtual asset manager in Hong Kong to fall under the SFC’s “Proforma Terms and Conditions for Licensed Corporations which Manage Portfolios that Invest in Virtual Assets” (“T&C”) since October 2019.

As the first licensed virtual asset fund manager approved by the SFC to issue virtual asset funds with an active investment strategy, it is the first virtual asset fund manager in the Hong Kong market to accept fiat currency or virtual asset subscription channels. Huobi Asset Management plans to launch three virtual asset funds: BTC tracker fund, ETH tracker fund, and multi-strategy virtual asset fund. Besides, Huobi Asset Management is launching its multi-asset fund with 10% allocation to virtual assets whilst 90% into traditional assets such as equities and fixed income.

A senior investment team will manage Huobi Asset Management’s virtual asset funds. The main business partners include Sidley Austin, Mourant, DBS, Fidelity Digital, and other world-renowned institutions. Ms. Gillian Wu, CEO of Huobi Asset Management, said, “We aim to provide various choices to investors with different risk appetites. We have covered comprehensive perspectives through in-depth dialogues with SFC and made full preparations on corresponding solutions. We are confident that our funds could offer one of the most secure and reliable channels for Professional Investors to access this novel asset class conveniently.”

The management of Huobi Tech said, “We are delighted that Huobi Asset Management team has secured such a breakthrough. The approval’s timing is perfect, coinciding with the mainstream institutional adoption of virtual assets starting from this year. We will continue to explore the possibility of diversifying our businesses in relevant areas to enhance our growth prospects and bring long-term sustainable returns to our shareholders.”

Max Dilendorf Serves as a Bitcoin Expert Witness in USCIS EB-5 Green Card Adjudication Proceedings 4838

The United States Citizenship and Immigration Services (USCIS) has frequently denied EB-5 applications that list Bitcoin exchange-traded-funds as a legitimate “source of funds”. Yet, in an unprecedented approach that included forensic reporting analysis, attorney Max Dilendorf provided an expert legal opinion and due diligence report proving that a green card applicants’ source of funds met the standards to be qualified under this program.

Because USCIS only requires a “preponderance of evidence” showing the legal acquisition of investment funds in EB-5 petitions and offers little guidance for applicants whose funds originated in cryptocurrency, Dilendorf’s confirming evidence was a significant achievement.

The Dilendorf Law Firm, NYC’s top law firm for the digital age, represented several clients in EB-5 matters with the USCIS concerning the clients’ EB-5 investments funded with cryptocurrencies. By submitting blockchain and cryptocurrency expert reports in these cases, the firm has provided evidence to support the legitimate “source of funds”.

The firm’s clients were software engineers and early cryptocurrency adopters who, in the opinion of the crypto compliance law firm, are legally qualified for obtaining EB-5 investor green-cards, as there was little doubt on the legality of the source of the clients’ cryptocurrency funds.

Dilendorf’s legal opinions and blockchain forensic reports, as submitted to the USCIS, included an expert assessment of the following:

  • legality of the specific digital assets and regulatory framework for the involved financial institutions dealing with cryptocurrencies;
  • origin and flow of cryptocurrencies funding the EB-5 investments;
  • mechanism and sufficiency of digital wallets, private cryptographic keys, crypto trading platforms and accounts establishing ownership of the clients’ cryptocurrency funds;
  • KYC/AML compliance measures taken at each point of the funds’ journey by clients and third parties, including crypto exchanges and OTC traders.

Max Dilendorf, Esq. is also a top forensic Bitcoin and crypto expert witness. His expertise has also made him one of the top cryptocurrency consultants for Fortune 500 companies.  Mr. Dilendorf’s recent speaking engagements have included the Thailand SEC, IBM, Berkshire Hathaway, and New York University, to name a few.

The9 Appointed Cai ZhiFang as the CEO of NBTC Limited to Lead the Development of Blockchain and Cryptocurrency Business 4758

The9 Limited (Nasdaq: NCTY) (“The9”), an established Internet company, today announced the appointment of Cai Zhifang as the Chief Executive Officer of NBTC Limited (hereinafter referred to as “NBTC”), a wholly-owned subsidiary of The9, to lead the development of blockchain and cryptocurrency business in NBTC. Mr. Cai has been on board.

Mr. Cai is an early pioneer in the blockchain industry. In 2013, Mr. Cai co-founded YiBit Digital Technology Company Limited, one of the earliest integrated platforms in blockchain industry in China. In 2015, Mr. Cai served as the general manager of WeiTui Technology Limited Company, which self-operated Bitcoin mining by the purchase of AvalonMiners from Canaan. The peak hash rate managed by Mr. Cai at that time accounted for nearly 4% of the global hash rate of Bitcoin. Afterwards Mr. Cai established a strategic partnership with Canaan, responsible for assisting its customers in establishing, operating and maintaining AvalonMiners. At that time Mr. Cai managed and operated more than 300,000 AvalonMiners, with an accumulative hash rate exceeding 5,000 PH/S, accounted for nearly 5% of the global hash rate of Bitcoin at that time.

After joining the NBTC team, Mr. Cai will be responsible for leading the expansion of NBTC blockchain and cryptocurrency business, making full use of his industry experience and resources to formulate and execute NBTC’s business strategy, and to implement the cooperation between NBTC and worldwide cryptocurrency ecosystem partners with the goal to accelerate the establishment of The9’s global leadership in the cryptocurrency industry.

In January this year, The9 announced the establishment of the wholly-owned subsidiary NBTC to engage in blockchain and cryptocurrency related businesses. Immediately within two months, Bitcoin and Filecoin mining machines had been acquired as the first step to build The9’s cryptocurrencies mining business.

About The9 Limited

The9 Limited (The9) is an Internet company based in China listed on Nasdaq in 2004. The9 aims to become a diversified high-tech Internet company.

Online Blockchain plc: Umbria DeFi Platform Announces First Airdrop of its UMBR Token 5130

Decentralised Finance (DeFi) protocol Umbria is airdropping 100,000 of its governance utility tokens to its users. Umbria, an opensource project on a mission to demystify and simplify DeFi and get people earning income on their crypto, will be rewarding eligible crypto enthusiasts with its tokens. Holders of UMBR tokens – available on Uniswap – or UMBR-ETH Liquidity Pool tokens (tokens issued for adding liquidity to the UMBR-ETH pool on decentralized cryptocurrency exchange Uniswap) on March 1st, 2021 will be able to participate in the airdrop. They will need to have a Metamask wallet.

UMBR and UMBR-ETH LP holders (minimum 100 UMBR or 2 UMBR-ETH LP) simply have to visit airdrop.umbria.network and press the “Claim Airdrop” button to get their share of the airdrop. The tokens will then be distributed directly into their Metamask wallets on April 2nd, 2021. The airdrop will be on chain facilitated by Ethereum Smart Contracts.

Users of the Umbria platform will soon be able to swap tokens and earn interest on their cryptocurrency positions on the Umbria website with other facilities coming online which will utilise the Umbria protocol and its utility token. UMBR tokens will give holders the ability to shape the future of the Umbria ecosystem itself.

“The Umbria project is a collective effort, which is already gaining good traction and seeing a lot of interest,” said Oscar Chambers, Co-Lead Developer at Umbria. “This first airdrop is a great way to reward existing participants and encourage more early adoption of Umbria, which will hopefully be a steppingstone to unlocking the mass adoption of DeFi.”

Margex Launches Globally and Announces $1,000,000 Bonus Giveaway Campaign Making Cryptocurrency Derivatives Trading More Accessible 6431

Margex announces its global launch. Along with the launch, every new client will be able to try Margex for free, with an included $100 bonus to settle trading commissions and funding fees on the platform. During the promotional campaign, Margex plans to distribute up to $1,000,000 in bonuses for a total of 10,000 users.

  • 100X scalable leverage for all of its trading pairs such as BTC, ETH, XRP, EOS, LTC, and YFI;
  • Combined liquidity of multiple liquidity aggregators, allowing for the best possible entry and exit prices;
  • AI-based Price Manipulation Protection systems, monitoring for irregularities across all trading pairs and mitigating the risk of accidental liquidations and short-squeezes;
  • Bank-grade security;
  • Scale-on-demand infrastructure, capable of handling up to 100,000 transactions per second;
  • High-Class User Interface.

Margex’s goal is to provide traders with a world-class user experience, a fair, secure, and easy-to-use trading platform with the highest class of financial technologies in the world. The platform has received a lot of positive feedback from various trading communities for the deep liquidity achieved through the combination of multiple liquidity providers, extremely fast order execution speeds, and an MP-Shield system that uses artificial intelligence to automatically detect irregularities in the trade feed submitted by liquidity pools, eliminating the risk of accidental liquidations.